Johanna Li Rivera is a dynamic marketing and communications professional with 15 years of experience seeking a new opportunity. She has extensive experience in marketing, communications, project management, and building business relationships. Rivera's background includes positions as a Marketing Specialist, Marketing Manager, Traffic Department head, and Sales & Promotions Manager. She has a proven track record of creating and executing effective strategic marketing campaigns and product launches.
A brief written account of my professional qualifications and experience in marketing; marketing management, media planning, strategic B2B & B2C marketing.
Along with my business management skills like; analytical problem solver, budget management, strategic planning, project management, collaboration, business development, market research, customer focused.
A brief written account of my professional qualifications and experience in marketing; marketing management, media planning, strategic B2B & B2C marketing.
Along with my business management skills like; analytical problem solver, budget management, strategic planning, project management, collaboration, business development, market research, customer focused.
Over 15 years of proven experience in business development, event management and marketing in highly competitive industry markets. A proven producer of sales and profit with ability to secure new business while creating brand awareness through strategic marketing plans. Initiates and manages cross-functional teams, associate relations and projects. A high-energy leader with distinctive people skills.
A seasoned professional with practical experience and solid understanding of a diverse range of sales and marketing product and service management including market analysis, sales and marketing , team building and sales development. Demonstrated ability to select train and retain self motivated, customer oriented employees. High-caliber presentation, negotiation and closing skills.
With a Masters in Healthcare Administration, a Masters in Organizational Business and more than 30 years of expertise in the management of staff, I have skills that would be of benefit to your business.
Similar to Johanna Li Rivera-Resume 815Marketing Specialist (1) (20)
Johanna Li Rivera-Resume 815Marketing Specialist (1)
1. Johanna Li Rivera
Sevilla Biltmore A5, Guaynabo, PR 00966 Phone: 787 587-3838
johannali.rivera@outlook.com
Objective
Dynamic, resourceful, and effective Marketing and Communications Professional with
15 years experience seeks opportunity with an organization that needs a proven
performer.
Marketing Performance
Extensive background in Marketing and Communications, excellent record of
achievement in program and product management involving orchestration of cross-
functional teams as well as project management for small, large and start-up projects,
and the proven ability o build and maintain lasting business relationships.
Proactive manager, team player, and tactical planner with capacity to create and
execute effective strategic marketing campaigns, product positioning, and brand
development plans.
Leading complete project life cycles, from inception to product launch.
Education
University of Phoenix, Guaynabo, Puerto Rico 2001-Bachelor of Science in Business -
Concentration in Marketing
Experience
September/2014- February / 2015
Marketing Specialist RICOH – ADECCO Hato Rey, Puerto Rico
Work with a comprehensive demand generation plan, including email programs social
media, paid search, display advertising, content requirements and webinars. Track
and measure all marketing investments. Work with the marketing operations, web
development and search teams to ensure lead generation and nurture programs.
Coordinate with the marketing operations and sales team on sales enablement and
lead management initiatives. Support list building strategy. Define and document
marketing/demand generation processes. Support industry events and conferences.
2. Febraury /2011- To August / 2014]
Marketing Manager - Limari School- Carolina, Puerto Rico
Directed the planning and execution of corporate events (meetings and fundraising
events) to maximize company’s productivity. Developed business strategies,
marketing plans, forecasting and budget to ensure company’s profitability and
presented it to the Board of Directors. Organized reports such as, but not limited to
Financial Statements, IRS, Department of State of PR and Municipal Tax Report and
Payroll. Increased tuition by 10% annually and expanded facilities.
June / 2005 - January / 2011
Traffic Department - Draft FCB Agency- Guaynabo, Puerto Rico
Responsible for job intake, document edits and quality insurance, timeliness, and
overall streamlining of all in-house projects. Determine job requirements,
communicate priorities, adjust production plans, and communicate with internal
customers day-to-day production. Create Schedules to meet client deadlines and keep
team on target with schedules. Review all schedules and adjust schedules as needed.
Define staffing levels and resources required and communicate needs or exceptions
for all agency design work. Arrange intra and inter-departmental help to maximize
department resources. Analyze customer materials, documents, and files and resolves
problems prior to production. Develop work assignments in conformance with
established priorities. Monitor the production of all jobs, ensuring priorities are
consistent with commitments and decisions are cost effective actions to achieve
results. Responsible for the daily management of job input for all agency design work.
Develop and maintain accurate records of all customer materials and files.
May / 2001 - June / 2005
Sales & Promotions Manager - Oriental Bank
Create and run promotional marketing campaigns to increase sales or the use of
products and services. Provide additional incentives to consumers through a range of
strategies including competitions. Involved in all stages of the process, making sure
campaign runs smoothly. In charge to keep everybody involved in the campaign
informed and up, to date and provide central administrative support to the team.
Developed effective social networking, radio, and print ad campaigns to promote
events and maximize company’s profitability. Demonstrated an unwavering
commitment to customer service, adding new customers while maintaining
premium service levels with existing accounts. Develop ideas for promotional
marketing campaigns; brief other agency staff, such as creative teams and production
departments, and promotional marketing copy.