Nina Richards is an experienced marketing and event management professional. Over her career, she has managed over 250 trade shows across 50 cities, increased followers on social media brands by 40%, and delivered projects on time and under budget, resulting in over $30k in savings. She has a proven track record of effective client relations, communication skills, and attention to detail in planning and executing marketing campaigns and trade show events.

1. Nina Richards
Portfolio
Contact Info:
760.500.2240 | ninarichards@att.net | www.linkedin.com/in/ninarichards1

2. Selected Accomplishments
• Worked on brand management with 8 brand reorganization
between acquisitions and management reorganizations.
• Created targeted brand eblasts with an average open
rate of 25%.
• Served on Exhibitor Committees for SPIE and Neuroscience
(SFN).
• Increased followers across social brands by 40% (2015).
• Worked remotely while keeping communications and follow
up with all parties involved up to date.
• Implemented new electronic lead generation system, which decreased follow-up time with leads
by two weeks.
• Conducted ad studies at trade shows and effectively changed
our ad format to include technical information.
• Developed strong relationships with show management
companies for better positioning.
• Solely managed domestic and international programs of over
250 tradeshows across 50 cities.
• Planned pre-show activities and encouraged participation by booth personnel; increased number
of leads and decreased cost per lead by 10% year-over-year.
• Forecasted and managed complex budgets that included monthly budget-to-actual performance,
with savings of over $30K.
ninarichards@att.net | 760.500.2240 2
monthly budget-to-actual
performance with over
$30K Savings

3. Professional Experience
Administrative
• Increased executive (GMs, and VPs) productivity with effective
administrative support, including presentations, calendar
scheduling, travel arrangements, transcription, and
correspondence.
• Facilitated positive meeting outcomes, planning all details for
in-house and external events.
• Coordinated international sales and product training.
• Achieved best pricing and reparations (when needed) through
effective negotiations with vendors.
• Enhanced internal communications, keeping channels among
divisions open.
• Purchased all promotional
branded items.
• Improved executive decision
making with timely, accurate, statistical reports.
• Boosted growth potential, managing the literature fulfillment
program and promotional
activities, working with a
service provider.
• Improved employee morale, overseeing the service award
program.
• Enhanced communication between departments and
executive team, fostering a sense of teamwork and
collaboration.
ninarichards@att.net | 760.500.2240 3

4. Marketing
• Ensured proper branding and style guidelines are met for
5 business units.
• Created social media posts and tracked metrics monthly.
• Created and distributed targeted eblasts with an open rate up to 43%
• Analyzed customer research, current market conditions and
competitor information
• Facilitated and recorded weekly product management training
webinars with 5 business units
• Created company presentations
• Created and maintained spec sheets and operating manuals
• Managed Laser Group’s advertising program in different markets.
• Analyzed customer data and providing metrics and reports to the
executive staff.
ninarichards@att.net | 760.500.2240 4
Ensured proper branding
5 Business Units

5. Exhibit Project Management
• Managed all functions of multi-brand platform tradeshow
marketing team.
• Created and managed tradeshow budgets-to-actual, including
booth expenses, promotional and advertising costs, and exhibitor
travel, as well as directed process improvement and financial audit
of show program.
• Determined show-specific, quantifiable goals for show ROI metrics
and non-quantifiable goals for return on objectives (ROO); worked
with vendors, created show reports based on predetermined
metrics; and reported on year-over-year results to sales and
executive teams, including post-show surveys and analysis reports.
• Capitalized on tradeshow marketing opportunities, including pre-
show mailings and promotions, giveaway items, in-booth activities,
advertising, exhibitor attire, and post-show fulfillment.
• Oversaw all aspects of tradeshow key goals and priorities,
including sales leads, media coverage, new product launch
support, and corporate brand and image.
• Managed "second show" activities, including press events,
hospitality suites, corporate distributor or sales conferences,
training, user group meetings, and co-sponsored events.
• Traveled up to 25% annually.
ninarichards@att.net | 760.500.2240 5
10 years/
250 Exhibits

6. Success Stories
ELECTRONIC LEAD RETRIEVAL…When Something Went Wrong What Do I Do…
In 2012, CVI Melles Griot implemented an electronic lead
retrieval system (iPads) instead of the paper/pdf/ data entry
method. When our technician was setting up, the system
appropriated half of the cabinet and the cables were not
orderly. Our vendor attempted to correct the storage
concern and the new electronic system went down while the
exhibition was open. Subsequently, I rented lead scanners/
printers from show service at our vendor’s cost. After 45
minutes, the vendor fixed the concern and the electronic
system was operating. Consequently, the booth staff were
satisfied, because the iPad system easier to use.
ORGANIZED OUR LAST COMPANY PICNIC, UNDER BUDGET…
When Something Went Wrong What Do I Do…
I organized our company picnic 2006. The City of Carlsbad
approved our park location, however, weeks later another
organization desired our date and location. After meeting the
other group and explained our $1K deposit will be forfeited if
there was date change. With neither eager to adjust the date,
and they tried to intimidate us because they had City officials
as friends. We were at an impasse. After negotiating with the
City of Carlsbad, they relocated us to another park and
refunded our deposits. In the end, the picnic was a success at
the superior location and under budget $3K!
ninarichards@att.net | 760.500.2240 6

7. COORDINATED EUROPEAN SALES PRODUCT TRAINING…
Teamwork, How To Build Moral
Every year, Melles Griot had their annual European product training/ sales meeting. I was
responsible for arranging the hotel logistic; arranging catering which included a Jewish meal,
selecting meeting space; obtain sales materials from all the trainers and provide the entire
takeaway story. One of the trainees had birthday and I purchased a personalized cake during
afternoon break. Needless to say, Urban was flabbergasted. He left the company and 10
years later, Urban visited our stand in Munich and thanked me for the cake and my
thoughtfulness.
ORGANIZATION SKILLS – WORKING 30X30 BOOTH…
You Really Don’t Know What I Do Until Something Goes Wrong.
Managing a tradeshow is all about logistics. However, managing the people
attending is like herding cats! Negotiated 50 plus attendees between booth
duty and meeting schedules, I needed to improve my current tracking system.
By distributing attendees into 2 groups, core (booth duty), non-core (other). Created
spreadsheet with columns in 30 minutes’ increments. Tracking attendee’s schedule
became a simpler task. Continued using the spreadsheet and philosophy to this day.
ninarichards@att.net | 760.500.2240 7

8. IT’S MORE THAN THE BOOTH… This Shows the Whole Marketing Circle
While conducting our semiannual Marcom survey, management commented “A
salesperson mentioned that none of her customers attended tradeshow, and her
presence was a waste of time.” After reviewing the show’s feedback, this salesperson
conducted booth duty and emailed her customers. Subsequently, I implemented
action items for each tradeshow. Every attendee provided 3 goals prior to the show.
To enhance their tradeshow experience, I added a section named “It’s more than the
booth”. Including the following questions:
• Did you look at the exhibitor list to mine the floor?
• Have you scheduled customer meeting?
• Are you taking a conference or seminar?
• Are you taking advantage of the networking opportunities?
With each question, a corresponding URL was associated. The direct results were
more participation in the tradeshow and additional customer interaction and
meetings.
ninarichards@att.net | 760.500.2240 8

9. Testimonials
“Nina is a phenomenal project manager, and has really shined for many years when it comes to
managing all aspects of trade shows and other major marketing events and campaigns. She is able
to consider ALL aspects of an event, and ensure every detail is on track. She is great at keeping
communications with all parties involved up to date, and has just the right touch of pushing people
on deadlines while maintaining a diplomatic tone so as not to push people "over the edge." Nina is
excellent. I recommend her highly!”
— Turan Erdogan, CTO and VP of Business Development at IDEX Optics & Photonics
“Nina is one of those individuals that has so much knowledge and is happy to teach you anything
you may need to know. When I first started working for IDEX there was so much to learn and Nina
was always there to answer any question and help me through any task. She is constantly connected
with all of her vendors and key players and makes every tradeshow go smoothly and efficiently. Her
attention to detail in planning allows for cost savings and ample lead time if something new pops
up. Always willing to bend and adapt Nina is an amazing team player.
— Stephanie Snow, Marketing Communications Manager at IDEX Health & Science
“Nina is a true events coordinator professional. With her vast experience, she knows how to get the
job done when the unexpected arrives. Her attention to detail and ability to work with a global
group under complex branding restrictions has always been fantastic. Nina will move mountains
because the "show must go on!"
— Amanda MacDonald, Principal at Full Gallop Communications
“Nina is a detail-oriented, results directed manager who excels at getting the job done, on time and
on budget, to meet corporate goals. She tracks important metrics in measuring the true value of her
work against sales goals. She works well in groups, navigating the politics with adeptness, across
time-zones, cultures, and via teleconferences.”
— Lynore Abbott, Founder at Logical Marketing, LLC
“Nina was a key member of the Marcom team which I oversaw. In this capacity, she was responsible
for tradeshow coordination and certain other marketing communications administrative functions.
Nina is personable; detail oriented, organized, and definitely knows the ins and outs of planning and
executing a successful exhibition. Most importantly, she listens to her internal customers and sees
that their needs are met in balance with corporate and branding objectives. I recommend Nina
highly.”
— Lynn Strickland, Senior Level Business Development Professional
ninarichards@att.net | 760.500.2240 9

10. “I have known Nina for almost 20 years and she is one of the most bright and articulate people I
have ever met. She is the best trade show organizer I know. She is a great negotiator with events,
shipping, promotions, logistics and managing her staff's needs. I would be delighted to speak with
anyone who would be interested in hiring her. It will be one of the best decisions you could make.”
— Jeff Nichols, National Sales Manager at PennWell
“For close to 15 years, I have had the pleasure of assisting Nina Richards with her trade show
transportation needs. She has had a great deal of responsibility for handling all aspects of the trade
shows including shipping, which is just a small part of what she does. She plans well in advance and
has excellent follow-up skills. She's dedicated to whatever task is at hand to make sure it's done right
and on time. Whether it be taking charge of design for a new display or graphics, completing show
forms, cost estimating/budgeting, scheduling shipments, overseeing packing the product/display or
traveling to a show and manning the booth, she stays on task to keep it going smoothly. Nina is a
no-nonsense very focused person who works hard and doesn't waste time. She will be an asset to a
team that wants to succeed.”
— Carol Ziegler, Sales Agent at Airways Freight Corporation
“I’ve had the pleasure of working with Nina at IDEX Optics & Photonics on the MarCom team, in
addition to being trained by her on tradeshow coordination. During that time, I witnessed firsthand
how thoroughly knowledgeable and skilled Nina is in her field. She consistently juggles planning,
logistics, and staffing—among a multitude of other responsibilities— for a variety of brands at
numerous shows with expert finesse. She’s a fantastic team player, a joy to work with, a fabulous
mentor, and an incredible asset. ”
— Allora Campbell, Marketing Coordinator at IDEX Corporation
“Nina is one of the most accomplished and professional Trade Show Managers I have ever met. She
personally cares about all aspects from the teams in the booth, all the logistics, driving traffic to the
booth, and treating every walk up prospect as a customer. I highly recommend Nina!”
— Anne Marie St. John-Brooks, Regional Sales Manager at PennWell
ninarichards@att.net | 760.500.2240 10

11. Summary
• A focused and results-oriented marketing professional with proven expertise in global tradeshow
marketing, event management, vendor and client relations, negotiation, report generation,
database management, meeting and conference planning, financial statements, lead generation,
media relations, and branding.
• Possesses an established record of success in exercising first-rate communication skills to build
and maintain effective client, vendor, regulatory, executive, and colleague relationships.
• History of successful communication deployments in a variety of industries including: life science,
defense & security, industrial, research, analytical chemistry, lasers and optics.
• Regularly adhere to strict deadlines while keeping all active projects well organized, optimized and
100% on-time delivery.
• An energetic project manager who drives cost savings and increases efficiency through proactive
process changes.
• Ability to work remotely while able to keep communications and follow up with all parties involved
up to date. I have just the right touch of pushing people on deadlines while maintaining a
diplomatic tone so as not to push people "over the edge.”
• In addition to being flexible and responsive, I’m also a fanatic for details – particularly when it
comes to logistics.
• Proficient in Word, PowerPoint, Excel and Acrobat Pro.
• Maintain utmost discretion when dealing with sensitive topics.
• Typed documents such as correspondence, drafts, memos, and emails, and prepared monthly
marketing report for management.
• Confident I will make a positive impact on your organization.
ninarichards@att.net | 760.500.2240 11
Contact Info:
760.500.2240 | ninarichards@att.net | www.linkedin.com/in/ninarichards1