The document discusses smart buildings and how integrating physical and virtual spaces can add value and reduce costs. It describes how ambient devices can deliver increased control and functionality while technology becomes more personalized. Physical spaces are important for building social and economic networks. The Serious Games Institute is an international center applying immersive technologies to serious issues. It explores how smart buildings can satisfy human needs through rich experiences while ensuring efficiency, security, and reliability through automated processes and sensors. Integrating physical and virtual spaces through technologies like visualization, sensors, geotagging, augmented reality and social networking can develop personalized relationships between users and spaces.