The document discusses differentiation in Unilever's graduate recruitment strategies. It notes that in order for Unilever to achieve a diverse talent pipeline and be an employer of choice, it needs to have a strong employer branding and continuously differentiate its recruitment approaches. While Unilever has a strong history in graduate recruitment, it must adapt to remain competitive against other large brands that also have sustainability agendas and utilize social media. The document raises questions about Unilever's participation in and approach to social media recruitment.