PepsiCo's talent acquisition strategy aims to create a competitive advantage by transforming recruitment to align with strategic initiatives and adapt to changing market conditions. The focus is on engaging candidates through advanced digital experiences and leveraging new and traditional sourcing channels. Future trends emphasize the evolution of recruiters into talent advisors and the importance of integrating global talent systems.

1. PepsiCo Refreshes Talent AcquisitionERE Fall ConferenceHollywood, FLSeptember, 2011Paul Marchand – Global VP Talent AcquisitionSheila Stygar – Sr. Director Talent AcquisitionChris Hoyt – Talent Engagement & Marketing Leader

2. A GLOBAL POWERHOUSE

3. THAT EMBRACES CHANGE

4. GUIDED BY A VISIONARY LEADER AND OUR STRATEGIC IMPERATIVESTo build and extend our macrosnack portfolioTo sustainably and profitably grow our beverage business worldwideTo unleash the power of the Power of OneTo build and expand our nutrition businessTo cherish our associatesTo achieve excellent financial performance

5. THESE ARE UNPRECEDENTED TIMES….BROAD BASED UNEMPLOYMENTGOVERNMENTS IN CRISISHOUSING CRASHUNSTABLE EQUITY MARKETS

6. IMPACT ON TALENT

7. BY THE NUMBERSSource: Boston Consulting Group

8. IMPACT ON TALENT ACQUISITIONDELIVERTHE BASICSCHANGETHE GAME

9. IMPACT ON TALENT ACQUISITIONDELIVERTHE BASICSCHANGETHE GAME

10. TALENT ACQUISITION VISIONTo create a competitive advantage in hiring top talent achieved through a transformed recruiting function that is aligned against PepsiCo’s strategic initiatives.

11. OUR STRATEGIC “BIG BETS”BrandingCampusCapabilityTechnologySelectionSourcing

12. IT STARTS WITH “TA MISSION CONTROL”• Recruitment operations• ATS oversight• Brand management• Metrics & analytics

13. ENGAGING CANDIDATESOLDNEWDelivering a messageCreating a dialogue and keeping it fresh

14. ONE COMPANY, ONE VOICE

15. ONE WORLD, ONE VOICE

16. TWO AUDIENCES, ONE VOICEWITH CANDIDATESWITH EMPLOYEES

17. WITH A FOCUS ON AN ADVANCED DIGITAL EXPERIENCE

18. QR CODES

19. TWITTER

20. THROUGH STORY TELLING

21. THROUGH STORY TELLINGPassionate Possibilities -- Helen Hofstede of PepsiCowww.pep.jobs/PassionatePossibilities

22. ENGAGEMENT & TRANSPARENCY

23. ENGAGEMENT & TRANSPARENCY

24. TRADITIONAL SOURCING CHANNELS REMAIN VIABLE

25. NEW SOURCING CHANNELS ARE WHERE IT IS AT

26. A CLOSER LOOK AT LINKEDIN

27. FINDING FUTURE LEADERS – CAMPUS AS ONE

28. OUR GLOBAL ATS IS OUR FOUNDATION

29. WHILE DELIVERING A REWARDING EXPERIENCE

30. ATTRACTING AND DEVELOPING A GLOBALLY CONNECTED TA TEAM

31. FUTURE TRENDS

32. 1 – AN EVOLUTION FROM RECRUITER TO TALENT ADVISOR“The Talent Advisor earns the right to influence by informing staffing decisions with acute knowledge of the organization and deep expertise of external markets.”SOURCE: CORPORATE LEADERSHIP COUNCIL

33. 2 – AN INTEGRATED TALENT SYSTEMTATM

34. 3 – TRUE GLOBAL SCOPE AND CAPABILITY

35. CLOSING THOUGHTS Listen and align to the business. Have a vision of “what could be.” Lead the way and stay on course. Embrace obstacles. Share success inside and out.

36. THANK YOU!Paul Marchand – Global VP Talent AcquisitionSheila Stygar – Sr. Director Talent AcquisitionChris Hoyt – Talent Engagement & Marketing Leader