1. Kendall W. Kelley
Dallas, TX 75201 | (469) 355-5472 | kkelleymusic49@gmail.com
PROFESSIONAL SUMMARY
 Sales, Marketing and Promotions Professional with an extensive background leading
and managing teams within both small and large corporate environments.
 Displays consistent ability to implement professional sales and communications tactics
in building, closing and directly influencing high-volume and high-dollar sales.
 Demonstrated proficiency in learning and communicating new technical and company
specific jargon to outside parties.
 Extensive knowledge and experience in attracting qualified talent for performances and
interviews within the “underground-media” market.
 Expert-level experience within a promotional capacity, orchestrating events and shows
of over 2000+ attendants.
 Strategic Social Media Professional with a wide background in developing and
implementing social media plans aimed at increasing participation and establishing
preferred position among clients, customers and/or end-users.
 Communicates effectively and efficiently within cross functioning teams to convey
thoughts, ideas, goals and progress among all relevant inputs in an organization.
TECHNICAL SUMMARY
 Adobe
 Announcing
 Board Operations
 Broadcasting
 Communications
 Cool Edit 2000
 Copywriting
 CRM
 Customer Service
 Event Coordination
 Event Management
 FCC
Rules/Regulations
 Market Analysis
 Marketing
 Media Sales
 Multi-Media
 News
Casting/Writing
 Online Radio
 Production (Analog
& Digital)
 Project Tracking
 Promotions
 Radio
 Rap/Hip-Hop
 Sales
 Sales Management
 Sales Strategy
 Social Media
 Social Media
Strategy
 Sports
Casting/Writing
 Talent Acquisition
 Voice Coaching
 Voice Editing
 Workflow
Management
PROFESSIONAL EXPERIENCE
The Street Committee Radio 8/2011 – Present
Dallas, TX
Owner/ProgramDirector/Host/Broadcast Engineer
 Responsible for hosting an online radio show once a week that is transmitted across the
world.
 Managed, operated, coordinated and delivered nationally recognized talent and
programs within the Rap and Hip-Hop Community.
 Organized, developed and sold strategic business partnerships and relationships to fund
the radio station and allow for clients to gain local, national and international exposure
with their target markets.
 Performed all broadcast engineering related tasks including the management of
switchboards to properly transmit signals and transition from different segments within
the show.

2.  Coached all associates and radio personalities on proper voice delivery, presentation
abilities and interviewing skills.
 Recruited and attracted qualified talent for performances and interviews within the
“underground” market.
 Gained extensive experience within a promotional capacity, orchestrating events and
shows of over 2000+ attendants.
 Developed and implemented social media plans aimed at increasing participation and
establishing preferred position among clients, customers and/or end-users.
Lead Tag 11/2015 – Present
Dallas, TX
Call Coach
 Listened to incoming recorded calls for various doctors' offices and other businesses,
followed by voicing, editing, critiquing and coaching office staff on phone etiquette to
improve customer service and satisfaction.
Yellow Pages Advertising 7/2015 – 8/2015
Dallas, TX
Media Sales Consultant
 Connected with business owners by telephone to present and sell digital and print
products and services.
 Engaged in consultative conversations with customers toward the objective of assessing
their current marketing strategies and increasing customer traffic.
 Effectively created an action plan to achieve weekly and monthly sales targets by
executing marketing strategies that involved identifying, prospecting, presenting,
meeting objectives, gaining commitments and closing the sale.
 Managed weekly and monthly reports for work flow and sales results to increase number
of sales per week and maintain percentage of referral sources added to CRM.
 Tracked sales calls to increase ROI and identified opportunities to create additional
areas for new business.
Dallas Event Marketing Group 12/2013 – 6/2014
Dallas, TX
Sales Manager
 Built and developed sales representatives and sales managers.
 Taught team members advanced marketing systems and interviewing process.
 Responsible for hiring/firing all qualified/unqualified individuals.
 Developed effective communication strategies among cross-functioning teams.
 Managed small and large groups (ranging from 3-25 individuals).
 “High-rolled” the nation, driving an $8,600 daily net average for new clients sales.
United States Postal Services 12/2012 – 12/2013
Dallas, TX
Postal Support Employee
 Performed mail handling, mail processing, mail delivery, mail collection, mail
transportation and custodial functions.
 Handled heavy sacks of mail or parcels weighing as much as 70 lbs.
 Loaded and unloaded containers of mail and pushed rolling containers of mail weighing
up to 1500 lbs.

3.  Sorted incoming and outgoing mail using appropriate sort program or manual
distribution.
Service Master 11/2010 – 1/2011
Dallas, TX
Water Restoration Crew Leader
 Performed water damage, mold restoration and structural drying for residential and
commercial properties.
 Managed a team of two to five technician assistants.
 Managed the time, cost and customer service complaints on every job.
EDUCATIONAL SUMMARY
American Broadcasting School 2016
Arlington, TX
Diploma in Broadcasting
 Live on-air experience on KABS: worldwide internet radio
 Curriculum: announcing, sports casting/writing, news casting/writing, production (analog
& digital with Cool Edit 2000, and Adobe software), vocal coaching, copywriting, board
operations, sales, traffic, promotions, basic engineering & maintenance and FCC
rules/regulations
New Mexico Military Institute 2004
Roswell, NM
Associate of Arts in Mass Communications