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Managing Your Brand in a Digital
         Environment
SPEAKER
Kinoti Gituma, Founder & Managing Director of KinConsult

• 12 Years experience working in eCommerce
  demand generation and online brand management
• Consulting and representation for marketers,
  agencies, media companies and technology
  companies in Silicon Valley
• Sold everything online from golf balls on eBay to
  million dollar servers on Google.
• Manage relationships with top search vendors
• Drive sales with e-mail marketing
• Drive consumer generated media through social
  media platforms
AGENDA

  1. Behavior Shift
  2. Brand building
     evolution
  3. Wake-up call
  4. Guidelines & Best
     Practices
  5. Q&A
BEHAVIOR
      • BEHAVIORS ARE
        CHANGING
      • A REVOLUTION
        HAPPENS WHEN
        SOCIETY ADOPTS
        NEW BEHAVIORS
      • TIME FOR YOU TO
        ADOPT NEW
        BEHAVIORS
WHAT IS IN A BRAND?
         • GREAT BRAND = GREAT
           STORY
         • YOUR BRAND WILL
           INCREASINGLY DEPEND
           ON WHAT IS SEARCHED
           FOR DIGITALLY
DIGITAL ENVIRONMENT
        • Electronic environment
          where dialogue takes
          place
        • Old media is monologue
        • Shift from Push to Pull
        • Battle of the 3 Screens
EVOLUTION OF BRAND BUILDING
 OLD              NEW

 MONOLOGUE        DIALOGUE
 MESSAGE          CONVERSATION
 STATIC           DYNAMIC
 LOOK & FEEL      EXPERIENCE
 POSING           AUTHENTICITY
 SIMPLICITY       COMPLEXITY

 TOUCH POINTS     ENGAGEMENTS
 AUDIENCE         COMMUNITY
 SHOTGUN          LASER GUN
WAKE UP CALL!
1. Clever Digital Presence
2. Search Engines
3. Rich E-mail campaigns
4. Display/Banner/Content Match
5. Mobile Media
6. Consumer Generated Media
Q&A




  info@kinconsult.com
  www.kinconsult.com
  Twitter: @kinconsult
  facebook.com/kinoti
  1-510-545-4083

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KinConsult Manging your Brand in a Digital Environment

  • 1. Managing Your Brand in a Digital Environment
  • 2. SPEAKER Kinoti Gituma, Founder & Managing Director of KinConsult • 12 Years experience working in eCommerce demand generation and online brand management • Consulting and representation for marketers, agencies, media companies and technology companies in Silicon Valley • Sold everything online from golf balls on eBay to million dollar servers on Google. • Manage relationships with top search vendors • Drive sales with e-mail marketing • Drive consumer generated media through social media platforms
  • 3. AGENDA 1. Behavior Shift 2. Brand building evolution 3. Wake-up call 4. Guidelines & Best Practices 5. Q&A
  • 4. BEHAVIOR • BEHAVIORS ARE CHANGING • A REVOLUTION HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS • TIME FOR YOU TO ADOPT NEW BEHAVIORS
  • 5. WHAT IS IN A BRAND? • GREAT BRAND = GREAT STORY • YOUR BRAND WILL INCREASINGLY DEPEND ON WHAT IS SEARCHED FOR DIGITALLY
  • 6. DIGITAL ENVIRONMENT • Electronic environment where dialogue takes place • Old media is monologue • Shift from Push to Pull • Battle of the 3 Screens
  • 7. EVOLUTION OF BRAND BUILDING OLD NEW MONOLOGUE DIALOGUE MESSAGE CONVERSATION STATIC DYNAMIC LOOK & FEEL EXPERIENCE POSING AUTHENTICITY SIMPLICITY COMPLEXITY TOUCH POINTS ENGAGEMENTS AUDIENCE COMMUNITY SHOTGUN LASER GUN
  • 9.
  • 10. 1. Clever Digital Presence
  • 12. 3. Rich E-mail campaigns
  • 16. Q&A info@kinconsult.com www.kinconsult.com Twitter: @kinconsult facebook.com/kinoti 1-510-545-4083