What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Why would i outsource social media marketing?Open Access BPO
Social networking sites have changed the way we communicate online, and it's revolutionized the way companies do business. Today, marketing has moved away from traditional advertising and word-of-mouth tactics to strategies that aim to engage deeply with the target demographic.
With millions of brands using social media as a potent tool for online marketing, you'll need to develop truly immersive tactics to attract people into your brand's walled garden and keep them happy and loyal.
Sure you can build a social media marketing team within your company to implement those strategies, but it can be quite expensive…or you can outsource your digital marketing needs to social media experts.
Outsourcing can minimize the costs of running a brand's campaign online, and provide the talented experts to manage your brand's marketing online. All these can help you cultivate a positive relationship with your customers, and give your brand a competitive edge.
Taiwan your way to the heart of outsourcing in asiaOpen Access BPO
This white paper lists down some of the country’s international recognitions that prove its readiness to house outsourcing operations, as well as the advantages that businesses can only get from Taiwan. Plus, we present tips and practices that businesspeople could use when building connections there.
Davao philippines making waves as the next prime spot for outsourcingOpen Access BPO
Open Access BPO thus brings you Davao, Philippines: Making waves as the next prime spot for outsourcing. This white paper, which is our latest release, explores the following:
– Davao’s selling points as an outsourcing hub
– the state of Davao’s business environment
– how the city nurtures new investments
– its impacts on the Philippines outsourcing sector
How can businesses keep up with the rapidly growing Chinese economy while at the same time conquering the rest of the Asian market? This white paper explores customer support as the solution that bridges companies to Chinese-speaking customers.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
The Data Driven Approach To Making The Most Of Social MediaTeleperformance
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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5. MORE TIME ONLINE
Consumers have an increasing appetite for all things online!
Young consumers are already participating actively,
whereas the much elder consumers are joining in gradually
as they seek more convenience and value.
6. CONSUMERS ARE
MULTI TASKING
Online is handy and allows a consumer to get
quick information, along with accomplishing
other tasks juxtaposed.
7. CONSUMERS are
MULTI DIMENSIONAL
They are more than just being a consumer. The users
today are Participants, Audience, Community, they
have a voice/opinion.
9. The digital Ad revolution, always ‘just around the corner’, remains tantalizingly out of
reach for most newspapers, which explains why all the Print Media Biggies have moved
to subscription and e papers models for their websites to bolster digital ad growth.
10. CREATIVITY
Digital is the only medium where there is
no limit of creativity. There are numerous
multimedia tools that make online
ads/campaigns powerful, engaging and
above all, Effective.
11. TARGETING
Campaigns can be targeted to the desired audience.
For example, if an advertiser is keen on selling his or
her products targeted to a certain demographic of
people, it is quite possible through online
advertising. Which certainly not possible in
traditional media.
Targeted advertising formats and techniques help
shape better communications, rather than to general
masses, through print media.
(most of them may or may not be a part of our TG)
12. INTERACTIVE & ENGAGING
Interactive campaigns have become a norm with the powerful digital
medium. On digital, brands have an opportunity to create social
spaces and applications where they can communicate and engage
their customers.
One such campaign worth mentioning is the campaign by AXE where
the end user could alter the smile of a woman as he/she liked to i.e.
in an interactive framework. The advertisement struck an instant
chord with the youth to which AXE the brand is positioned for.
13. COST EFFECTIVE
Digital Spaces are a cost effective way to drive attention to your business.
Pound for pound strategy, it is more effective than traditional advertising.
If money is spent wisely, you can develop an online presence that people
find, with appropriate tools to help them spread the word to their friends.
We only are supposed to pay when someone views our Ad or clicks on it.
Whereas, traditional media have a huge cost.
15. TRENDING
Communication, if set effectively has an
opportunity to become a trend on digital space.
And those trends most of the time leaves a great
impression of the brand.
16. REAL TIME
PERFORMANCE CHECK
Digital provides a real time analytics on how a campaign is
performing and instant changes in the strategy can be made.
Unlike print or TV, where the effects can be seen only after a
period of time.
17. MEASURABLE
The results are measurable in terms of queries or
leads generated, people viewed our Ad, number of
people clicked on the Ad, Traffic on website coming
through which location and so on. All these makes
easy for a marketer to analyze the ROI.
18. Let’s have a quick look at what few Social biggies are doing and how are they pulling
in more people on their digital space to talk about their Brand!!
19. “Awarded Best Overall Brand Presence on Facebook”
Coaxing women to sit and take notice, get educated and eventually
have them use the unique products!
1) Launching Maybelline’s Bright Benefit (BB)
cream via men - Never before was a product
targeted at women marketed through men in
the online space.
2) ‘WTF- Women Take Forever!’ – Creating a
constant battle between the sexes! Asking
women to go nude with the all-new 8 in 1 BB
Cream and not take too long to get ready.
3) ‘Who AM EYE?’ With the reveal – ‘EYE AM
bold’ - In one month the brand sold 75,000
units - equal to the sales of the Maybelline
Colossal Kajal, its highest selling product in the
Indian market.
20. The Jimmy Choo Trainer Hunt. Using social media platforms, female fans were able to participate in a real time treasure
hunt. Fans were literally running all around London to check into various fashionable locations that were broadcasted on
Facebook and Twitter. The first fan to reach the location secured a brand new pair of Jimmy Choo’s new trainers, straight off
the accessory hanger. An astonishing 4,000 people participated in the event, which caught the interest of local media.
Result -- Sales increased by 33%, owing to the success of the Jimmy Choo marketing event. Positive online sentiment about
the new range increased by 40%
Choo Connection is another clever use of social media. Launched in 2011, it is an online visual montage of the brand’s
history. The social arm is ‘Your Choo Stories’, where customers can submit stories about their most significant moments with
the brand. Famous celebrity contributors include Elle Macpherson, Elizabeth Hurley and Sex and the City wardrobe director.
Result -- According to stats, Choo Connection has increased the time spent on the main Jimmy Choo site by 20%, leading to
increased sales off the online shoe and boot hanger