The document provides 10 best practices for writing effective email copy: 1) keep subject lines short and personalize the "from" line; 2) tease the content and match the voice to the brand and reader; 3) ask questions or add urgency; 4) write to the reader's self-interest; 5) share a compelling story; 6) emphasize benefits over features; 7) test long and short copy formats; 8) design to enhance engagement; 9) "frontload" the call-to-action; and 10) use benefit-focused calls-to-action. The key takeaways are to choose clarity over cleverness, write to motivate readers, respect readers, focus on the reader's interests,
All About the How: Using Data for Desired Results
In my first post about data, Demystifying Data-Driven Instruction, I stated that “the ability to leverage data in the form of leading indicators of learning, leveraging time differently, and leveraging technology to inform, influence, and impact teaching and learning” are critical to transformative impact at the classroom, school, and school system level. Similarly, in What Can Cereal Teach Us About Data, I posited a framework to select the “right” data, as well as a theory of action for professional learning to assist with building and sustaining a foundation for effective use of data. In this third and final installment of my blog series, I’ll now explore how to use data to achieve the results you desire. This isn’t intended to be a quick theoretical musing. Rather, I will build upon my previous posts and share insights resulting from the difficult, challenging, and rewarding work being done by incredibly dedicated educators. - See more from Dr. Firn at http://www.dreambox.com/blog/creating-a-data-driven-classroom-blog-series-3-of-3#sthash.3zeZfoEI.dpuf
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
All About the How: Using Data for Desired Results
In my first post about data, Demystifying Data-Driven Instruction, I stated that “the ability to leverage data in the form of leading indicators of learning, leveraging time differently, and leveraging technology to inform, influence, and impact teaching and learning” are critical to transformative impact at the classroom, school, and school system level. Similarly, in What Can Cereal Teach Us About Data, I posited a framework to select the “right” data, as well as a theory of action for professional learning to assist with building and sustaining a foundation for effective use of data. In this third and final installment of my blog series, I’ll now explore how to use data to achieve the results you desire. This isn’t intended to be a quick theoretical musing. Rather, I will build upon my previous posts and share insights resulting from the difficult, challenging, and rewarding work being done by incredibly dedicated educators. - See more from Dr. Firn at http://www.dreambox.com/blog/creating-a-data-driven-classroom-blog-series-3-of-3#sthash.3zeZfoEI.dpuf
Data driven culture in startups (2013 report)Geckoboard
Results of a global survey of 368 startups carried out by Geckoboard and Econsultancy into startup organisations use data to drive their business and establish a culture.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Drive on the FastTrack to SharePoint End User Adoption in Your Organization -...Heather Newman
Drive on the FastTrack to SharePoint End User Adoption in Your Organization for Office 365 & SharePoint 2016. Presented by Heather Newman at SharePoint Saturday Honolulu 2016.
Connecting with Camp Families Year-RoundMatt Ragland
My presentation at the Southeast region of the American Camping Association. I focused on using content marketing, blogging, and the power of why to build authority as a child development expert.
Mulai Cepat dengan AWS (Level 100) | Bekerja Sesuai Keinginan PelangganAmazon Web Services
Inovasi dimulai dengan bekerja sesuai keinginan pelanggan.
Pada sesi ini, kami akan menjabarkan bagaimana pendekatan ini ditambah dengan budaya serta mekanisme lainnya mampu memberikan kesempatan kepada semua orang untuk menjadi inovator.
Pelajari bagaimana perusahaan Anda dapat membangun sistem dan lingkungan yang efektif yang akan membina dan mendukung kreativitas manusia serta mendorong kemajuan teknologi.
60 Minutes to an Epic Social Media StrategyMelissa Zavala
Real estate agents, these are the slides from a webinar presented in August 2016 on how to create an efficient social media strategy got attracting more real estate home buyer and home seller leads.
Infographics for Nonprofits - Forefront Member Breakfast SeriesForefront
Subtitled, "When Good Fact Sheets Go Bad," Delia Coleman and Kathleen Murphy of Forefront discuss the do's and don'ts of nonprofit infographics. This deck covers the basics of visual storytelling, proper data use, and design principles for non-designers.
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
The Reluctant INTRApreneur: living and thriving in an uncertain environmentMary Ellen Bates
I share my thoughts on how to build an intrapreneurial mindset, I review the intrapreneurial essentials, and offer ideas on running your library as an intrapreneur. Presented at SLA 2021.
Collaborate, Combine, and Manage: Keys to Successful Intranet AdoptionKatrin Weixel
How do you successfully implement an intranet in your association? How do you engage employees and encourage them to contribute? Hear how the ASHA successfully redesigned and re-launched their intranet. Learn how ASHA combined collaboration, community, policy, fun, and appointing an intranet manager evangelist to bridge the gap between IT and the end users. Walk away with concrete ideas to improve your own association’s intranet success!
Real Estate Marketing Through Story Telling 101 | Matthew RathbunMatthew Rathbun
A pervasive force in real estate today is marketing with both traditional and modern engagement. With a significant number of consumers beginning online and finding the home they eventually purchase, it’s important for agents to have a healthy understanding of the consumer profiles, engagement tools and communications. Agents will be able to find new tools and learn how to use them safely.
- 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it’s important to face head-on the challenges it poses. With all the time and energy content strategy requires, it’s sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping—and not harming—our cause?
You’ll learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What “content success” means to our customers
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
Adil Amarsi was the expert guest on ChrisandSusan.TV with his presentation on Copywriting 101: The Quick & Easy Way to Learn Persuasive marketing.
If you would like to enjoy the webshow and see Adil Live then go to
http://chrisandsusan.tv
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Drive on the FastTrack to SharePoint End User Adoption in Your Organization -...Heather Newman
Drive on the FastTrack to SharePoint End User Adoption in Your Organization for Office 365 & SharePoint 2016. Presented by Heather Newman at SharePoint Saturday Honolulu 2016.
Connecting with Camp Families Year-RoundMatt Ragland
My presentation at the Southeast region of the American Camping Association. I focused on using content marketing, blogging, and the power of why to build authority as a child development expert.
Mulai Cepat dengan AWS (Level 100) | Bekerja Sesuai Keinginan PelangganAmazon Web Services
Inovasi dimulai dengan bekerja sesuai keinginan pelanggan.
Pada sesi ini, kami akan menjabarkan bagaimana pendekatan ini ditambah dengan budaya serta mekanisme lainnya mampu memberikan kesempatan kepada semua orang untuk menjadi inovator.
Pelajari bagaimana perusahaan Anda dapat membangun sistem dan lingkungan yang efektif yang akan membina dan mendukung kreativitas manusia serta mendorong kemajuan teknologi.
60 Minutes to an Epic Social Media StrategyMelissa Zavala
Real estate agents, these are the slides from a webinar presented in August 2016 on how to create an efficient social media strategy got attracting more real estate home buyer and home seller leads.
Infographics for Nonprofits - Forefront Member Breakfast SeriesForefront
Subtitled, "When Good Fact Sheets Go Bad," Delia Coleman and Kathleen Murphy of Forefront discuss the do's and don'ts of nonprofit infographics. This deck covers the basics of visual storytelling, proper data use, and design principles for non-designers.
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
The Reluctant INTRApreneur: living and thriving in an uncertain environmentMary Ellen Bates
I share my thoughts on how to build an intrapreneurial mindset, I review the intrapreneurial essentials, and offer ideas on running your library as an intrapreneur. Presented at SLA 2021.
Collaborate, Combine, and Manage: Keys to Successful Intranet AdoptionKatrin Weixel
How do you successfully implement an intranet in your association? How do you engage employees and encourage them to contribute? Hear how the ASHA successfully redesigned and re-launched their intranet. Learn how ASHA combined collaboration, community, policy, fun, and appointing an intranet manager evangelist to bridge the gap between IT and the end users. Walk away with concrete ideas to improve your own association’s intranet success!
Real Estate Marketing Through Story Telling 101 | Matthew RathbunMatthew Rathbun
A pervasive force in real estate today is marketing with both traditional and modern engagement. With a significant number of consumers beginning online and finding the home they eventually purchase, it’s important for agents to have a healthy understanding of the consumer profiles, engagement tools and communications. Agents will be able to find new tools and learn how to use them safely.
- 2015 Content Marketing World keynote presentation -
As we gather to celebrate the amazing opportunities content marketing provides us, it’s important to face head-on the challenges it poses. With all the time and energy content strategy requires, it’s sometimes easy to lose sight of our #1 responsibility as marketers: to satisfy the customer. How can we ensure our content is helping—and not harming—our cause?
You’ll learn:
- What committing to content marketing really looks like
- How content strategy can save your sanity
- How successful content-centric organizations are evolving
- What “content success” means to our customers
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
Adil Amarsi was the expert guest on ChrisandSusan.TV with his presentation on Copywriting 101: The Quick & Easy Way to Learn Persuasive marketing.
If you would like to enjoy the webshow and see Adil Live then go to
http://chrisandsusan.tv
Yes, content is king in professional and other knowledge-based marketing. But content only rules if it is shared in an engaging way. Delivering content is one thing; delivering persuasive, useful, brand-building content is another. During this presentation you will find principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.
Thesis presentation on the use and effectiveness of three psychological theories in marketing. This presentation provides psychological studies that have investigated the effectiveness of the theories in a marketing context and provides an insight into the marriage of two disciplines that are focused on human behavior and mental processes.
Digital Advertising, Social Marketing And Business CartoonsRalph Paglia
Digital Advertising, Social Marketing And Business Cartoons... If you work in the auto industry, please visit and join the Automotive Digital Marketing Professional Community at http://www.AutomotiveDigitalMarketing.com/
What Marketers Should Know About the NonconsciousMotiveMetrics
Psychological traits are up to 10x more predictive of buying behavior than interests or demographics.
This webinar presentation explained how to get around the nonconscious barriers that typically keep brands unaware of the true motivations behind why people buy. You will also learn how this can be done in significantly less time and at a fraction of the cost associated with traditional research methods.
Presentation tailor made for the A4Uexpo about the consultancy services of OrangeValley and the learnings of Ton Wesseling as a web analytics practisioner in the last decade. Online conversion strategy with 50 insightful tips.
Improving the customer journey through cross-channel marketingFusePump
Rob Durkin, from e-commerce marketing technology company FusePump, discusses how retailers can control their product data and use it successfully and creatively across the various marketing channels and advertising applications, moving seamlessly from online to offline. He explained how merchants can use cross-channel marketing to ensure that their product representation remains consistent, visible and engaging to customers.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
How to improve the open rates of your emails?Abhishek Mitra
Improving the open rates of your emails are crucial for successful email campaigns. In this presentation, I have described the multiple ways by which you can increase the open rate of your emails. The methods described have been tested and found to be worthwhile.
As a small business owner, you need strategies to get the word out and to keep your name in front of prospects and customers. Blogging and e-mail newsletters are a great way to establish yourself as a thought leader.
Writing emails is easy, right? You just sit
down, put in a quick subject line, bang out
the body text, and hit send. It only takes a
few seconds and doesn’t require that
much thought.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
How to Get Emails Opened Every Time
Pitfalls to Avoid
Way’s to Improve Engagement
How to Write the Perfect Email
12 step guide
Creating a Professional Email
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Today’s Agenda
You’ll learn:
• How to get your email opened
• How to get your email read
• How to get your email acted on
• How to distill your message to its core essence
3. Today’s Agenda
You’ll learn:
• How to determine the right tone and voice for
your emails
• How to dig beyond the features to the core
benefits of your products/services
• When to use short copy vs. long
4. Today’s Agenda
You’ll also learn:
• How to use graphics to support your
message, not overwhelm it
• How to incorporate social media sharing
• And more!
5. Move The Needle
Even in the age of social media, traditional
email marketing remains a key, if not THE
core component of effective B2B lead
generation and B2C sales promotion.
10 Best Practices to Writing Killer Email Copy
6. Move The Needle
But could you be doing it smarter for better
results - higher open and click-through
rates which ultimately lead to more quality
leads and higher revenues?
10 Best Practices to Writing Killer Email Copy
8. Move The Needle
Here are 10 best practice copywriting tips
that will help you:
• Get your email opened more
• Get your email read more deeply
• Get your email clicked!
10 Best Practices to Writing Killer Email Copy
9. Get Your Email Opened
#1 – Keep subject lines short; personalize
the “From” line
• You don’t know where your reader is
retrieving their email – desktop, cell, tablet.
• Shorter lines produce higher opens, CTRs
• If writing to customers, use brand identity in
“from” … to prospects, consider name/title
10. Get Your Email Opened - Examples
• Do THIS to unlock your man’s heart...
• Famous Brands & Celebrity Designers...
QVC Has It All
• The dangers of Pinterest
• Remarketing Is Now Simpler
• The New SEO: Content Marketing Explained
11. Get Your Email Opened
#2 – Tease; Match content and voice to
brand and reader expectation
• Don’t “give it all away” – entice reader
interest to the actual open
• Don’t “bait and switch” – it only confuses,
disappoints your reader when they open
• Be what your reader expects you to be
12. Get Your Email Opened - Examples
• Quick tips to convert the toughest
personality type
• New Webinar: Landing Page Mastery -
The Team, The Tech, The Tests & The
Timing
• Free Shipping on Jewish Art for the Most
Beautiful Rosh Hashanah Ever
13. Get Your Email Opened
#3 – Ask a question or add a sense of
urgency to pop interest
• “How-to” questions are a fave technique
• Don’t ask Yes or No questions unless you
want readers to self-select before open
• Use specific rather than general deadlines
14. Get Your Email Opened – Examples
• Email-aholic? This is how the pros cut
down on their email time
• Today Only! 30% Off + Free Shipping -
Shop Now, Save More
• Did Romney just give away the election?
• $4,800 for a "long article"?
15. Get Your Email Opened – Bonus Tips
• Offer a quick, easy way to do something
• Use a strong benefit to talk to the reader’s
self-interest
• Share newsworthy, good news
• Arouse curiosity, ideally related to the
previous bullets
16. Get Your Email Read
#4 – Write to the reader’s self-interest
• Emphasize “you”, downplay “I” or “we”
• Reader cares about you/your company in
context of their needs/wants and desires
• Be the “aspirin” to their “headache”
18. Get Your Email Read
#5 – Share a compelling, relevant story
• Stories cut through reader apathy and
mistrust, keep them engaged
• Reader cares about you/your company in
context of their needs/wants and desires
21. Get Your Email Read
#6 – Features tell; Benefits sell
• Features are the “physical” detail of your
product/service – they are the “what” is
• Benefits reflect the “how and why” of the
reader’s mindset – product use, emotions
engaged, desires met, fears diminished
• We “buy” from the heart, rationalize the
want from the head
22. Get Your Email Read
#7 – Long vs. Short Copy
• When writing to customers about familiar
products/services, short is more effective.
• When writing to customers about new
products/services, test short and long
• When writing to prospects, test long
26. Get Your Email Read
#8 – Design to enhance, not impede
• Design and layout must enhance reader’s
ability to engage with the message
• Add social media icons/links at the bottom
of the email – don’t give readers a reason
to click away too early!
29. Get Your Email Read – Bonus Tip
“So what?“ turns features into benefits:
• Product: standard #2 pencil
• Features: yellow, is lightweight, made of
wood and graphite, includes a pink rubber
eraser, and is cheap and low-tech.
• Benefits: Wood is easy to hold, no fatigue,
sustainable. Works anywhere. Eraser
makes it easy for me to get a do-over.
31. Get Your Email Acted On
#9 - “Frontload” CTA with finesse
• Cue your reader to what’s coming, but
don’t try to close too early
• Be clear over clever - always
• Rephrase the CTA a few different ways
33. Get Your Email Acted On
#10 - Replace “Click here” with a richer,
benefit-centric call to action:
• Download your ebook now!
• Learn more now …
• Get the whole story >>>
• Click to save 10% instantly!
34. More Bonus Tips
• No “tricks” in the subject line
• Test subject headlines, email headlines,
and calls to action text and graphics
• Think scannable, easy to read: shorter
paragraphs, subheads, and bullets
• Write with nouns and verbs, use adjectives
and adverbs sparingly
35. 1. Choose clear over clever
2. Write to motivate, not entertain
3. Respect your reader and get to the point
4. Write to your reader’s self-interest
5. Design to enhance, not impede the message
6. Show and tell the reader what to do next
7. Test all assumptions
7 Key Killer Email Copy Takeaways
36. Roberta Rosenberg is Director of Marketing & E-Commerce
for the American Council of Engineering Companies.
She’s also Chief Strategist of MGP Direct, Inc., a direct
marketing consultancy. She has 25+ years of B2B/B2C
marketing expertise in publishing, IT, medical, association,
professional services, and e-commerce.
Roberta writes and speaks extensively about landing page
copywriting and design. She developed the popular
Landing Page Maven Makeover series at
Copyblogger.com, and is a copywriting instructor
for MarketingProfs, OMI, and AWAI.
About Roberta
37. To reach Roberta Rosenberg:
•Roberta.Rosenberg@gmail.com
•@Copywritermaven
•http://www.linkedin.com/in/RobertaRosenbergMaven
www.onlinemarketinginstitute.org
Thank You