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Marketing and Engagement
A Modern Approach
RathbunMatthewABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
Hi, I’m Matthew
TheAgentTrainer.com | @MattRathbun
I Love Being a…
➡ Husband and Father
➡ Broker
➡ Seasoned Bohemian
➡ Disrupter
➡ Apple Fanatic
TheAgentTrainer .com/Marketing101
Resources | SlideDeck | Videos | Tools
Let’s start
off by what
this program
isn’t…
The Typical Agent
Success
Requires
Investment
Have Fun!
…no, seriously
The

Brand
Called
You
Marketing
is A
Conversation
Your Sphere
KNOW YOUR CLIENTS
The Seller
Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%Agent Referral
3%Open House
33%Sellers Will Refer Their
Agent to more than 3 people
Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House
The Buyer
96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy
12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home
The Basics of Marketing
3,104
Embrace the
Client’s
Experience
The Experience You
offer has to be better than
the one they’ve had...
End the Clone Era
AT&T
“Professional”
Digital Story Telling
Your Bio
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown
printer took a galley of type and scrambled it
to make a type specimen book.
It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged. It was
popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
• You're not an professional athlete,
don’t write in the third person.
• Tell a client your story, as well as
theirs.
• Long Version
• Short Version
• Twitter Version
• Save as a document
• Refresh once per year.
MatthewRathbun.com/matthew_rathbun
Profile Photos | Avatars
Old Vs. New
Year Book vs. LifeStyle
ONLINE PROFILES
Video
Story Telling
Consumer Feedback
The Aggregators
•Create/Update Profile
•Free Webinar’s
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
zillow.com/Agents
Claim and
Enhance
Your
Listings!
The Tools
NextDoor.com
placester.com/nar
canva.com
WordSwag.co
YouTube.com
NARRPR.com
VistaPrint.com
Listing Specific Business Cards
sincerely.com/postagram
MailChimp.com
HouseLogic.com
Create Your Plan
And Then Work
Your Plan
Social Media
What to share?
try to
do it all….
Don’t
Twitter
Engage!
The Interview
• Google House
• Google Client
• Social Sites
• HomeTrackr.com
• Prior Listings
• Tax Records
• Zillow
• Predictive Models
Pre-Meeting Research
Be Prepared
Pre-Meeting Engagement
The NoteBook
PresentationMaterials
CRM
Customer
Relationship
Managers
ThankYou
TheAgentTrainer.com

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