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The power of persuasion & marketing psychology
- 1. The power of persuasion & motivation Making psychology your marketing tool Tally Netzer Marketer & Coach tally@loft107.com
- 3. Nikola Tesla Over 700 patents (1856 to 1943) 1. Alternating Current 2. Light 3. X-rays 4. Radio 5. Remote Control 6. Electric Motor 7. Robotics 8. Laser 9 and 10. Wireless Communications and Limitless Free Energy
- 4. “It’s a sad, sad story. The inventor (Tesla) couldn’t commercialize anything. He could barely fund his own research.” Larry Page, Google’s co-founder
- 5. There is more than one approach to marketing
- 6. In marketing (like in life) effective starts with understanding
- 7. That’s why we are here Agenda – A bit about the brain – Motivation & persuasion • What works • Why it works • How to’s & examples
- 9. • 2 systems “Thinking fast & slow” - Dr.Daniel Kahneman, 2002 Nobel Laureate
- 11. Fear Grabs Our Attention
- 12. Are you safe? Cyber security
- 13. Did you cover everything? QA & testing
- 14. Other Variations of Fear
- 15. Loss Aversion
- 17. Test Drive - loss aversion in marketing 30 Day Free Trial Try our premium version Hold xx in your hands….. Imagine xx in your house…. Try it on….
- 18. Scarcity
- 19. Learn from the masters - KickStarter
- 20. Food & Sex
- 22. New behavior Ongoing behavior Constant rewards Variable reward schedule
- 23. Translated to marketing Gaming: Make it easy to win at first. Harder as it goes along. Constant rewards: 10th cup free Variable schedule: random praise
- 24. Evolution Our brain size x 3
- 26. “You will either step forward into growth or you will step back into safety.” (Abraham Maslow)
- 27. The Need to Belong
- 28. Practically speaking: are you a chocoholic A chocoholic is a person who loves chocolate.
- 29. Social Proof - Everyone is doing it
- 32. YOU BECAUSE
- 34. Liking Familiarity – I know you Similarity – I’m like you Attractive – I like to like
- 35. Social media a friend told me Cold calls / emails I got your name from… get introduced Emails be known
- 36. Dress for Success Hint: Attractive & Similar
- 37. A marketing lesson from the Krishna
- 38. Reciprocity
- 39. • • • • • Give away’s How about a drink? Information Holiday cards I’m thinking of you...
- 40. The incredible power of stories
- 41. Consistency
- 42. Pain Points Share the pain Tell me a story
- 43. Connect & change the path
- 45. Thank You Tally Netzer | tally@loft107.com
- 46. “My brain is only a receiver. In the Universe there is a core from which we obtain knowledge, strength, inspiration.” -Nikola Tesla
- 47. Some of the Sources • How to Get People to Do Stuff - Susan Weinschenk, 2013 • Influence - Robert Cialdini, 1984 • Thinking Fast & Slow - Daniel Kahneman, 2002 • Predictably Irrational – Dan Ariely