Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
New version1 1000_ways (read the description money PAYPAL)ArmandoLopezDuerto
Do you want to earn money, this browser is new and pays you for PAYPAL, 0.20 $ per referral
This link to direct you to the platform: https://bit.ly/3B2qkiO
use this website, IF YOU LIKE, go to the platform the new Google but that you pay to use
Inspirational email marketing; Red C's Email Marketing WOW Book 5Red C
Yet again we've been astounded by the amazing feedback we received on our previous edition of the Email Marketing WOW Book. A big thanks to those who shared their thoughts on the brilliant emails this time round. Anyway, it's been a while, but the wait is over.
Since our last edition we've been busy creating hundreds of fantastic emails for our clients. But we always keep an eye out for any gems that appear in our inboxes too, and we've picked out the best to showcase to you. Whether it's enticing copy, great design or clever ideas that have caught our eye. We believe good email marketing should be celebrated.
So take a look - we hope this edition of the WOW Book provides you with some great inspiration for your future email campaigns. Enjoy!
New version1 1000_ways (read the description money PAYPAL)ArmandoLopezDuerto
Do you want to earn money, this browser is new and pays you for PAYPAL, 0.20 $ per referral
This link to direct you to the platform: https://bit.ly/3B2qkiO
use this website, IF YOU LIKE, go to the platform the new Google but that you pay to use
Inspirational email marketing; Red C's Email Marketing WOW Book 5Red C
Yet again we've been astounded by the amazing feedback we received on our previous edition of the Email Marketing WOW Book. A big thanks to those who shared their thoughts on the brilliant emails this time round. Anyway, it's been a while, but the wait is over.
Since our last edition we've been busy creating hundreds of fantastic emails for our clients. But we always keep an eye out for any gems that appear in our inboxes too, and we've picked out the best to showcase to you. Whether it's enticing copy, great design or clever ideas that have caught our eye. We believe good email marketing should be celebrated.
So take a look - we hope this edition of the WOW Book provides you with some great inspiration for your future email campaigns. Enjoy!
Engage, Grow, Monetize with your Blog's Secret WeaponPhil Hollows
Slides for my Blog World Expo session, on how to create an kick-ass email marketing and monetization system for your blog.
Delivered live and in person at BlogWorld Expo, Loas Angelese CA, November 2011.
Free Webinar: E-Mail Blasts Made Easy: Best Practices Revealed!June Bachman
Email marketing remains the most effective online marketing way to directly reach your prospects and clients. Join Wendy and June of bWyse to explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Register to attend our FREE webinar and learn how to create professionally designed, effective email marketing campaigns that drive more traffic to your website.
At the end of our edutainment workshop you will:
-Understand the tools for designing emails
-Be able to grow your contact database
-Know how to leverage social media with your email
-Have an email marketing strategy you can implement
-Understand the different types of email campaigns
-Be able to improve sales conversions through email
-And much, much more!
Email marketing allows you to easily keep in touch with your customers. It is one of the most effective ways to retain your customer base. Join us to learn the key leverage points for a successful email marketing campaign.
20 Tested and Proven Copywriting Rules That Can Triple Your Sales AppointmentsHeather R Morgan
Are you not getting responses to your cold emails?
These 20 proven copywriting tips can help you start seeing more results from your sales prospecting efforts immediately.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
After you send out the first e-mail ad, it's very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software and e-mail filters can block your e-mail messages from even getting to your opt-in subscribers.
This report will give 30 reasons to follow-up with your list subscribers.
Engage, Grow, Monetize with your Blog's Secret WeaponPhil Hollows
Slides for my Blog World Expo session, on how to create an kick-ass email marketing and monetization system for your blog.
Delivered live and in person at BlogWorld Expo, Loas Angelese CA, November 2011.
Free Webinar: E-Mail Blasts Made Easy: Best Practices Revealed!June Bachman
Email marketing remains the most effective online marketing way to directly reach your prospects and clients. Join Wendy and June of bWyse to explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Register to attend our FREE webinar and learn how to create professionally designed, effective email marketing campaigns that drive more traffic to your website.
At the end of our edutainment workshop you will:
-Understand the tools for designing emails
-Be able to grow your contact database
-Know how to leverage social media with your email
-Have an email marketing strategy you can implement
-Understand the different types of email campaigns
-Be able to improve sales conversions through email
-And much, much more!
Email marketing allows you to easily keep in touch with your customers. It is one of the most effective ways to retain your customer base. Join us to learn the key leverage points for a successful email marketing campaign.
20 Tested and Proven Copywriting Rules That Can Triple Your Sales AppointmentsHeather R Morgan
Are you not getting responses to your cold emails?
These 20 proven copywriting tips can help you start seeing more results from your sales prospecting efforts immediately.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
After you send out the first e-mail ad, it's very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software and e-mail filters can block your e-mail messages from even getting to your opt-in subscribers.
This report will give 30 reasons to follow-up with your list subscribers.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Writing emails is easy, right? You just sit
down, put in a quick subject line, bang out
the body text, and hit send. It only takes a
few seconds and doesn’t require that
much thought.
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
Social Media won’t make our companies better ormake people love us, however...we are lucky that these tools allow our customers
to connect, speak out, talk back and share more readily with their friends.
5 Email Marketing Mistakes to Avoid - Understandingecommerce.comM. Patrick Doherty
Where do We Start?
Making a real impact in your email marketing is only possible when you follow through on what works. If you’ve started your marketing and then stopped it in the same attempt, it continues to get harder. There are many mistakes to make when marketing through email. As effective as it is, your work washes down the drain if you keep making the same mistakes.
This is why we wrote this. The promises of email marketing are close and are obtained with a steady practice of good habits. Let’s begin learning what you can do and how your business can change overnight.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
QuickBooks Sync Manager Repair Tool- What You Need to Know
How to write emails that sell! - Ben Keighley | Routes4Media.com
1. Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I
dive into how you can become part of that 1%.
How to write emails that SELL!
2. First things first, who am I…
Founder and Managing Director of digital agency, Routes 4 Media,
Director of multiple tech companies and digital marketing advisor to
many high growth companies.
My team and I have been writing emails and crafting digital
campaigns for over 7 years now.
3. By a show of hands, who here makes their
business money from email?
4. “Email is dead”...
• No matter how much you throw at the old guy, email marketing still
brings 4,400% ROI…
• ...even in today’s hyper-crowded inbox. That means that every pound
you spend on email marketing has the potential to bring you a £44
return.
5. Kinda worth it, I suppose?
• Plus, while the “titans” of social media huff and puff to bring in 0.6%
engagement rates...
• … “dinosaur” email’s average open rate is 22% and a click-through
rate of 3.71%.
7. EMAIL RULE #1 — POSITIONING
As the master adman once said...
“The results of your campaign depend less on how we write your advertising
than on how your product is positioned.” - David Ogilvy
• Is your lead generation course a struggling business owner’s best friend?
• Or is it a lever you pull to scale to 7-figures?
• Is your backpack a mountain climber’s loyal ally?
• Or is it a gym lover’s never-left-behind accessory?
You have to make that decision before you lay a finger on your keyboard.
Research is key.
8. EMAIL RULE #2 — A RIVETING PROMISE.
• What are you promising the customer?
• What burning fire are you putting out for your audience?
• The more specific you are, the more you’ll sell.
• Find the one that speaks to your audience, and never forget to repeat
it.
9. EMAIL RULE #3 — TELL A STORY.
• Stories make the world go round.
• It’s what humans use to pass on wisdom from one to another.
• They inspire.
• And they invoke action.
• Instead of telling people how good your products are, show them…
...using a concrete story from the heart.
• Humans love hearing about humans, so tell them and squeeze your
product in there.
10. EMAIL RULE #4 — DON’T TALK LIKE A
BRAND. TALK LIKE A HUMAN.
• Nowadays, smaller boutique brands make a killing and enjoy
explosive growth by talking to their customers human to human… not
brand to human.
• Dollar Shave Club, Basecamp and Sumo are all great examples of this.
• When you read their emails you feel like you’re having a barside chat
with a friend.
• You get to know, like and trust them.
• Selling becomes unnecessary.
11. EMAIL RULE #5 — SEND MORE EMAILS.
• If you want to sell more, you’ve got to send more.
• Make your emails fun and entertaining, and you’ll be welcomed inside the inbox.
• Yes, some people will unsubscribe but those wouldn’t have bought your products
anyway.
• The biggest mistake you can do is shoving email to the side because you don’t
want to risk unsubscribes.
Guess what?
• They’re not reading every single email you send.
• The more emails you send, the more they’ll see, the more they’ll read.
• When you’re not sending emails? They’re buying from your competition.
12. EMAIL RULE #6 — DON’T BE A BORE.
• Don’t be dull, boring and timid.
• Nobody was ever bored into buying a product.
• And nothing kills a sale faster than boredom and indifference.
• Yet most emails in today’s inboxes are lifeless…
• You want fireworks, inspiring stories, and gut-wrenching cliffhangers.
• It pays to entertain.
• Combine it with education, and you have the ultimate combination!
13. EMAIL RULE #7 — LEARN TO DISLIKE PRAISE.
• If someone replies to your email with…
• “Great email, thanks”...
• ...you should print that email and burn it.
• We’re not sending emails to pursue applause, but to sell.
• A successful email sells products and services.
• It jolts the consumer’s desire to purchase.
14. EMAIL RULE #8 — PRESENT PAIN
BEFORE FUTURE GAIN.
• Anyone will swallow a box of painkillers for their drilling headache
way before they buy a bottle of vitamins.
• On each email, focus on one symptom your prospect currently faces
in their day-to-day.
• It’s all well and good promising the world... but solving a present pain
will always be the winner!
15. EMAIL RULE #9 — BEFORE & AFTER.
• It doesn’t work just for weight loss.
• Draw a powerful image of their current situation.
• How does their painful problem impact their lives?
• How worse can their life get if they don’t solve this now?
• How does their life look like after they solve their problem?
16. EMAIL RULE #10 — KEEP SENTENCES SHORT.
• Short, punchy sentences are the one.
• They build tension. They add impact. They’re the starter for the
course to follow.
• Don’t make every sentence short though.
• Use them strategically, and you’ll command attention, like no other.
17. EMAIL RULE #11 —BACK YOUR WORD.
Here’s a handy rule:
• Every claim you make will be followed by equal or even stronger
proof.
• Prove your authority by mentioning your qualifications.
• Customer testimonials, social proof, studies, expert/celebrity
endorsements and a proven track record of authority can all be
powerful weapons against sceptics.
• If you can demonstrate visually that you can solve the problem, even
better.
18. EMAIL RULE #12 — ADDRESS OBJECTIONS.
• Ever tried to sell your product or service one-on-one?
• Try it sometime, and you’ll discover a myriad of questions and
concerns holding people back from buying your stuff.
• So why not tackle every possible objection before they rise, so their
“hmm’s” will turn to “aha’s”?
• Because objections are not our enemy. They are our best friends.
19. EMAIL RULE #13 — USE SCARCITY.
• But don’t be silly about it.
• Don’t say *10 copies left* on a downloadable e-book.
• Limited editions and limited-time offers will increase your
conversions.
• The fear of missing out is real and will work for eternity.
20. EMAIL RULE #14 — BRING METAPHORS IN TO
PLAY.
• Use metaphors to break complex things down, and explain them in a
way a 5-year old could write on a note for a friend in school.
• A simple metaphor can easily transform a hard concept into a tasty,
digestible treat for your audience to devour.
21. EMAIL RULE #15 — PROJECT ‘MIND-MOVIES’.
• When writing an email, or copy in general, there are no verbs, adjectives, nouns
or adverbs. Categorising words this way is useless when trying to sell.
• Instead, it’s in your best interest to separate words into two categories.
• Picture words, and abstract words.
• Picture words like tree, push, and sunny create a vivid image in the brain and are
easy to grasp.
• Meanwhile, abstract words like advantage, utilise and hopeful are intangible and
harder for the mind to grasp.
• When you get ambiguous - writing something that means different things on
different occasions - your audience gets bored and distrustful.
• For optimal results, pass each sentence of your email with this filter:
• “If I could see it in a movie, what would it look like?”
22. EMAIL RULE #16 — DON’T BE PRETENTIOUS.
• Emails should be colourful, but simple.
• Write like you talk.
• If you want your emails to turn into show-stoppers, trade-in the 10-
letter word when a 5-letter word can say the same thing.
23. EMAIL RULE #17 — UNCHAIN YOUR
PERSONALITY.
• When writing emails, hold nothing back.
• Be bold and unapologetic about it.
• Your emails will be more personal, relatable and noteworthy.
24. EMAIL RULE #18 — GRANT THEM THE IDEAL
IDENTITY.
• Every person aspires to an ideal self, a future identity.
• It’s much more powerful to bring up the future identity of your audience
than pointing out their present actions.
For example:
• Instead of thanking people for downloading your productivity app,
congratulate them for their first step to becoming a high performing
individual.
• Instead of patting people on the back for buying your investment course,
welcome them into the “financially independent” club.
• And so on, and so forth.
25. EMAIL RULE #19 — INCLUDE A GUARANTEE.
ALWAYS.
• Before you hiss… listen:
• If your product is legitimately good, then you shouldn’t have a
problem with a refund here and there.
• Guarantees take the risk away for the customer, thus are a must.
26. EMAIL RULE #20 — JUSTIFY THE PURCHASE.
• Making claims about your product is not enough; Give them a reason
why.
• Your reason why message, in its essence, gives your offer a purpose.
• Its purpose is the solution to their problem.
• That’s why when you use the word “because” or similar, you only add
to your argument.
27. EMAIL RULE #21 — SEGMENT YOUR LIST.
• Not every subscriber is going to have the same needs.
• So don’t make them the same offer.
• This is where surveys come in handy.
• Figure out what exactly what segment desires, a.k.a their currency,
and weave it inside your emails, custom made for each group.
28. EMAIL RULE #22 — USE VISUALS.
• Nothing sells better than words, but visuals steal attention and
reinforce the argument.
• Use pictures, gifs and mini-videos inside your emails.
• These will keep their eyeballs engaged, and they’ll keep reading your
masterful sales copy.
29. EMAIL RULE #23 — KEEP LAYOUTS SIMPLE.
• While visuals will help, keep them at a minimum, and stay away from
templated layouts.
• Resist the urge to fill your emails with fancy palettes and shapes.
• We need the readers engaged in the copy.
• The more elements you include, the higher the chances for
distraction.
30. EMAIL RULE #24 — HONOR THE SUBJECT
LINE.
• If people don’t open your emails, they won’t read them.
• Place immense effort and thought behind your subject lines, as the
right one will pull in ideal prospects like a magnet…
• ...while the wrong one could dump you inside the spam box.
• Hint: The formula [Powerful benefit + curiosity] almost never fails.
31. EMAIL RULE #25 — HOW LONG SHOULD THE
SUBJECT LINE BE?
• Keep it short, punchy and to the point.
• Bonus points if you can engage them with a question.
• Remember: We live in a mobile age, where words get cut off by tiny
screens, so every word counts.
32. EMAIL RULE #26 — PERSONALISE THE
SUBJECT LINE.
• The person we love most is ourselves. We can’t help it.
• So when we see a subject line that speaks directly to us, first name
and all, we cannot resist.
• Use, but don’t abuse.
33. EMAIL RULE #27 — USE ONE CALL TO
ACTION.
• Use one CTA, and be direct about it.
• Keep it crystal clear and as transparent as possible.
• People will always look for a reason not to buy, so don’t confuse them
with multiple CTAs.
• Make it one, and make it good.
34. EMAIL RULE #28 — REPEAT YOUR WINNERS.
• Got an email that worked GREAT?
• What’s stopping you from sending it again and again?
A beginner’s option:
• Stack together your best performing emails in a welcome sequence.
• That way, new subscribers will get to read your best stuff, following a
proven formula.
35. EMAIL RULE #29 — YOU DON’T NEED THE
BEST EMAIL TO SEND AN EMAIL.
• Everything I said up to this point is useless unless you start sending.
• Today. Not tomorrow.
• Pop up your email provider, put together an email with a CTA to your
product and send it out. That’s how you make sales.
• Imperfect action yields progress.
36. EMAIL RULE #30 — THE #1 MOST
IMPORTANT PART OF AN EMAIL.
• It’s NOT your subject line.
• It’s NOT your CTA.
• It’s NOT the main benefit of your product.
• It’s YOU.
• Because the money is not on the list... it’s in the RELATIONSHIP with
the list.
37. By following these fundamental rules,
you’ll be able to sell more and build
rapport with your audience like never
before!
38. Thanks for listening!
If you would like to book in a free 30 minute discovery session with
myself, where we dive into your needs in terms of digital marketing and
I share some ideas with you, then please do so at your convenience here
calendly.com/routes4media-ben