The document discusses AuthorRank, which is Google's planned approach to give more weight to content authored by reputable and authoritative sources. It explains that AuthorRank will evaluate the quality and history of content authors to influence search rankings. While AuthorRank has not been fully implemented, the document recommends setting up Google Authorship profiles for all authors to establish online identities and help build reputation, which could help rankings under a future AuthorRank system. It also notes that high quality, unique content and encouraging internal contributors are important preparatory steps.