The document outlines key roles in organizational change as inventor, champion, sponsor, and critic. The inventor develops technical ideas but lacks support skills, while the champion believes in and promotes the idea, confronting realities. The sponsor removes barriers and protects the idea, and the critic provides testing and criteria. It also lists steps to manage change as diagnosing problems, setting goals, selecting agents and methods, implementing plans, and receiving feedback.

1. KEY ROLES IN ORGANIZATIONAL CHANGE

2. KEY ROLES IN ORGANIZATIONAL CHANGE
 Inventor
 Develops and understands technical aspects of ideas
 Does not know how to win support for the idea or
make a business of it
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3. Contd…
 Champion
 Believes in idea
 Visualizes benefits
 Confronts organization realities of cost, benefits
 Obtains financial & political support
 Overcomes obstacles
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4. Contd…
 Sponsor
 High-level manager who removes organizational
barriers
 Approves and protects idea within organization
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5. Contd…
 Critic
 Provides reality test
 Looks for short-comings
 Defines hard-nosed criteria that idea must pass
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6. STEPS IN MANAGING CHANGE
 Diagnose the problem
 Develop new goals and objectives
 Select an agent for change
 Select methodology
 Strategy for implementation of the plan
 Implementation of the plan
 Receive and evaluate feedback
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7. STEPS IN MANAGING CHANGE
 Diagnose the problem
 Develop new goals and objectives
 Select an agent for change
 Select methodology
 Strategy for implementation of the plan
 Implementation of the plan
 Receive and evaluate feedback
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