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CHAPTER 2
Organizational Renewal:
The Challenge of Change
Objectives
 Identify the ways an organization uses renewing
processes to adapt to change
 Determine the individual and group methods of
coping with change
 Understand and apply the sociotechnical approach
to OD
The Challenges of Change
 Organizations
 Downsizing
 Reengineering
 Flattening structures
 Going global
 Initiating more sophisticated technologies
Renewal
 Organizational renewal requires that top managers
make adaptive changes to the environment.
 Manager must analyze the organization, its
departmental system interrelationships, and the
possible effects on the internal environment.
 This approach, termed the system approach
provides a way of observing, analyzing, and solving
problems in organizations.
Constant Change
 Organizations exist in constant changing
environment and therefore must have the capacity to
adapt.
 Managers must do more than react; they must be
able to anticipate the changing patterns of people,
markets, product, and technology.
Six areas of Organizational Development
1. Organizational renewal
2. The system approach
3. The sociotechnical system
4. Future shock
5. Organizational transformation and development
6. Organizational development and planned change.
Organizational Renewal: Adapting to Change
 Organizational renewal may be defined as an
ongoing process of building innovation and
adaptation into the organization.
 Entropy is principle of physics stating that
everything that is organized will break down unless
it is maintained.
Approach to Change
 A hyperturbulent environment is characterized by
rapid changing product lines, and increasing and
changing set of competitors, rapid and continual
technological innovation, and rapid market
growth.
A Model of Adaptive Orientation
Renewing
Transformational
(Hyper turbulent
Environment, High
Adaptation)
Reactive (Hyper
turbulent
Environment, Low
Adaptation)
Satisfying (Stable
Environment, High
Adaptation)
Sluggish
Thermostat (Stable
Environment, Low
Adaptation)
The System Approach: Finding New Ways to
Work Together
 The system approach to managing change views
the organization as a unified system composed of
interrelated units.
 Managers look at the organization as a part of a
larger external environment.
The Organizational as an Open System
Resource
Inputs
Transformation
Process
Outputs
Information
Equipment
Facilities
Materials
Money
People
Technology
Organization
Human Resources
Workplace Actions
Physical Resources
Products
Goods
Services
Feedback from
Environment
Employees
Departments and
Managers
Customers
Investors
Government
Regulations
The Sociotechnical System
 Sociotechnical Systems- organization is viewed as an
open system which coordinate human and technical
activities.
 The sociotechnical system uses the following
approaches:
 Organized around process – not tasks
 Flatten the hierarchy
 Use of teams to manage everything
 Let customers drive performance
 Reward team performance
The Sociotechnical System
1. Goals and Values
2. The Technical
Subsystem
3. The Structure
Subsystem
4. The Psychosocial
Subsystem (Culture)
5. The Managerial
Subsystem
1. Basic Mission and Vision of the
organization.
1. Activities; operations;
techniques and equipment
1. Formal design; policies;
procedures; organizational
chart; division of work;
patterns of authorities
1. Social relationship; behavioral
patterns of members; norms;
roles; communications
1. Directing; organizing and
coordinating
Alvin Toffler
Alvin Toffler (October 4, 1928
– June 27, 2016) was an
American writer, futurist, and
businessman known for his
works discussing modern
technologies, including the
digital revolution and the
communication revolution,
with emphasis on their effects
on cultures worldwide.
Future Shock of Change
 Alvin Toffler, in Future Shock suggested
 Most people are utterly unprepared to cope with
accelerated rate of change.
 Future shock is a time phenomenon, a product of a
greatly accelerated rate of change in society.
 Too much change in too short a time affects managers
and organizations as well.
 When change occurs rapidly, the capacity of management
to react is strained, creating the danger of future shock.
Organization Transformation and
Development
 Organization transformation and organizational
development are both approaches to managing
change in organization.
 Organization transformation may be defined as the
action of changing an organization’s form, shape,
or appearance, or changing the organization’s
energy from one to another.
OD: The Planned Change Process
 OD, or planned organizational change, is deliberate
attempt to modify the functioning of the total
organization or one of its major parts in order to
bring about improved effectiveness.
Individual Effectiveness
 Organization is made of of individual members, and
each members has unique values, belief, and
motivation.
Team Effectiveness
 Change efforts may also focus on the fundamental
unit of an organization, team or work group, as
means for improving the organization's effectiveness.
 These activities are designed to improve work teams
Team Effectiveness
 One technique that is used is process observation.
 Two separate dimensions of groups are
1. Content- the task of the group
2. Process – the way the group functions
 Group process includes such factors as leadership,
decision making, communication, and conflict.
Team Effectiveness
 OD practitioners need to develop skills and
observation to learn to be a participant-observer,
that is to actively participate and at the same time be
aware of group process.
Organization Effectiveness
 OD change efforts is the organizational system.
 The total organization may be examined by use of
climate survey.
 Planned change programs are then designed to deal
with the specific problems areas identified in the
survey.

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Organizational Renewal: The Challenge of Change

  • 2. Objectives  Identify the ways an organization uses renewing processes to adapt to change  Determine the individual and group methods of coping with change  Understand and apply the sociotechnical approach to OD
  • 3. The Challenges of Change  Organizations  Downsizing  Reengineering  Flattening structures  Going global  Initiating more sophisticated technologies
  • 4. Renewal  Organizational renewal requires that top managers make adaptive changes to the environment.  Manager must analyze the organization, its departmental system interrelationships, and the possible effects on the internal environment.  This approach, termed the system approach provides a way of observing, analyzing, and solving problems in organizations.
  • 5. Constant Change  Organizations exist in constant changing environment and therefore must have the capacity to adapt.  Managers must do more than react; they must be able to anticipate the changing patterns of people, markets, product, and technology.
  • 6. Six areas of Organizational Development 1. Organizational renewal 2. The system approach 3. The sociotechnical system 4. Future shock 5. Organizational transformation and development 6. Organizational development and planned change.
  • 7. Organizational Renewal: Adapting to Change  Organizational renewal may be defined as an ongoing process of building innovation and adaptation into the organization.  Entropy is principle of physics stating that everything that is organized will break down unless it is maintained.
  • 8. Approach to Change  A hyperturbulent environment is characterized by rapid changing product lines, and increasing and changing set of competitors, rapid and continual technological innovation, and rapid market growth.
  • 9. A Model of Adaptive Orientation Renewing Transformational (Hyper turbulent Environment, High Adaptation) Reactive (Hyper turbulent Environment, Low Adaptation) Satisfying (Stable Environment, High Adaptation) Sluggish Thermostat (Stable Environment, Low Adaptation)
  • 10. The System Approach: Finding New Ways to Work Together  The system approach to managing change views the organization as a unified system composed of interrelated units.  Managers look at the organization as a part of a larger external environment.
  • 11. The Organizational as an Open System Resource Inputs Transformation Process Outputs Information Equipment Facilities Materials Money People Technology Organization Human Resources Workplace Actions Physical Resources Products Goods Services Feedback from Environment Employees Departments and Managers Customers Investors Government Regulations
  • 12. The Sociotechnical System  Sociotechnical Systems- organization is viewed as an open system which coordinate human and technical activities.  The sociotechnical system uses the following approaches:  Organized around process – not tasks  Flatten the hierarchy  Use of teams to manage everything  Let customers drive performance  Reward team performance
  • 13. The Sociotechnical System 1. Goals and Values 2. The Technical Subsystem 3. The Structure Subsystem 4. The Psychosocial Subsystem (Culture) 5. The Managerial Subsystem 1. Basic Mission and Vision of the organization. 1. Activities; operations; techniques and equipment 1. Formal design; policies; procedures; organizational chart; division of work; patterns of authorities 1. Social relationship; behavioral patterns of members; norms; roles; communications 1. Directing; organizing and coordinating
  • 14. Alvin Toffler Alvin Toffler (October 4, 1928 – June 27, 2016) was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide.
  • 15. Future Shock of Change  Alvin Toffler, in Future Shock suggested  Most people are utterly unprepared to cope with accelerated rate of change.  Future shock is a time phenomenon, a product of a greatly accelerated rate of change in society.  Too much change in too short a time affects managers and organizations as well.  When change occurs rapidly, the capacity of management to react is strained, creating the danger of future shock.
  • 16. Organization Transformation and Development  Organization transformation and organizational development are both approaches to managing change in organization.  Organization transformation may be defined as the action of changing an organization’s form, shape, or appearance, or changing the organization’s energy from one to another.
  • 17. OD: The Planned Change Process  OD, or planned organizational change, is deliberate attempt to modify the functioning of the total organization or one of its major parts in order to bring about improved effectiveness.
  • 18. Individual Effectiveness  Organization is made of of individual members, and each members has unique values, belief, and motivation.
  • 19. Team Effectiveness  Change efforts may also focus on the fundamental unit of an organization, team or work group, as means for improving the organization's effectiveness.  These activities are designed to improve work teams
  • 20. Team Effectiveness  One technique that is used is process observation.  Two separate dimensions of groups are 1. Content- the task of the group 2. Process – the way the group functions  Group process includes such factors as leadership, decision making, communication, and conflict.
  • 21. Team Effectiveness  OD practitioners need to develop skills and observation to learn to be a participant-observer, that is to actively participate and at the same time be aware of group process.
  • 22. Organization Effectiveness  OD change efforts is the organizational system.  The total organization may be examined by use of climate survey.  Planned change programs are then designed to deal with the specific problems areas identified in the survey.