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23 Consultancy LLC Employer Branding Services

The document provides an overview of employer branding services, including developing an Employee Value Proposition (EVP) and managing an employer brand to attract, retain, and engage employees. It discusses how strong employer brands can recruit better candidates, improve engagement, and enhance reputation. The company offers end-to-end consulting, workshops, and audits to help clients define their EVP, develop branding strategies, and evaluate their employment experience.

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EMPLOYER BRANDING
SERVICES OVERVIEW
HR LANDSCAPE UPDATE
•Talent is scarce and will be more scarce in the future.
•Multigenerational workplaces are emerging and diversity needs to be managed carefully.
•Companies have to fulfill positions that requires new skills to be ahead of the competition.
•The job market is evolving and a new organizational climate has emerged, led by the
employees.
•Business results are directly related to employee experience.
•World is transparent now and employees reflect the corporate culture in every medium,
companies are like glass boxes.
•Employees are the best and the most powerful brand ambassadors.
3
Overview
4
Developing a compelling Employee Value Proposition (EVP) and managing the
Employer Brand can help organizations become better at attracting, retaining, and
engaging current, potential and previous employees.
Solution
Employer Branding
Employer branding is the process of designing a unique
employment experience to connect and engage with
potential, current and previous employees of an
organization.
Employee Value Proposition
Employee Value Proposition, often referred to as an EVP, stands
at the core of the employer brand. It defines a company as an
employer while clearly explaining what it delivers as one and
what it expects from its employees in return.
A properly developed EVP can create engagement internally and
increase attractiveness externally.
Key Concepts
5
Companies with strong employer brands…
• Recruit higher quality and more suitable candidates.
• Hire more “high performers”.
• Improve employee engagement.
• Decrease the time and cost per hire.
• Develop a better reputation.
• Enhance their pull power.
• Target the right talent with the right messages through the right channels that lead to a reduction in costs.
• Build brand awareness and equity with consistent brand messaging.
• Reduce unwanted attrition and rehire.
• Onboard new hires more efficiently.
• Build brand engagement.
6
Benefits of a Strong Employer Brand

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23 Consultancy LLC Employer Branding Services

  • 3. •Talent is scarce and will be more scarce in the future. •Multigenerational workplaces are emerging and diversity needs to be managed carefully. •Companies have to fulfill positions that requires new skills to be ahead of the competition. •The job market is evolving and a new organizational climate has emerged, led by the employees. •Business results are directly related to employee experience. •World is transparent now and employees reflect the corporate culture in every medium, companies are like glass boxes. •Employees are the best and the most powerful brand ambassadors. 3 Overview
  • 4. 4 Developing a compelling Employee Value Proposition (EVP) and managing the Employer Brand can help organizations become better at attracting, retaining, and engaging current, potential and previous employees. Solution
  • 5. Employer Branding Employer branding is the process of designing a unique employment experience to connect and engage with potential, current and previous employees of an organization. Employee Value Proposition Employee Value Proposition, often referred to as an EVP, stands at the core of the employer brand. It defines a company as an employer while clearly explaining what it delivers as one and what it expects from its employees in return. A properly developed EVP can create engagement internally and increase attractiveness externally. Key Concepts 5
  • 6. Companies with strong employer brands… • Recruit higher quality and more suitable candidates. • Hire more “high performers”. • Improve employee engagement. • Decrease the time and cost per hire. • Develop a better reputation. • Enhance their pull power. • Target the right talent with the right messages through the right channels that lead to a reduction in costs. • Build brand awareness and equity with consistent brand messaging. • Reduce unwanted attrition and rehire. • Onboard new hires more efficiently. • Build brand engagement. 6 Benefits of a Strong Employer Brand
  • 8. 8 Employer Branding Solutions Employer Branding Consulting EVP Development Periodic Brand Activation Planning Initial Employer Brand Activation Creating a Compelling Employment Journey: EVP in Action Marketing for Human Resources Professionals Candidate Experience Audit Employer Brand Audit END-TO-END SOLUTION WORKSHOP TRAINING AUDIT
  • 10. 10 Our end-to-end employer branding solution is a 14-week project that includes internal and external surveys, one-on-one interviews, workshops and deliverable presentations. Best suited for: organizations with over 500 employees. A strong buy- in from the executive management is paramount to the success of the project. Deliverables: •Research Presentation •Detailed Research Report •Employee Value Proposition Presentation •Agency Brief Materials (forms, presentations, etc.) •Brand Activation Plan •Brand Book. End-to-End Consulting
  • 11. The actual plan duration heavily depends on the needs and expectations of the client as well as milestone approval times. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 KICK OFF RESEARCH EVP DEVELOPMENT BRAND ACTIVATION Sample Project Plan 11
  • 13. EVP DEVELOPMENT The goal of this two-day workshop is to create the Employee Value Proposition (EVP) of the organization through data analysis and group exercises.
 
 Best suited for: Companies with an average-level of employer branding knowledge within yet lacking the necessary resources to develop an end- to-end employer branding project. Deliverables:
 - The Employee Value Proposition
 - Sample employer brand marketing plan INITIAL EMPLOYER BRAND ACTIVATION By combining the existing EVP of the organization along with research reports, best practice overviews, and group exercises, this two-day workshop aims to bring out touch points and activities best suited for the employer brand activation. 
 
 Best suited for: Companies that have already developed an EVP but have yet to launch and activate their employer brand. Deliverables:
 - Employer brand launch plan
 - Monthly brand activation plan for one year. PERIODIC BRAND ACTIVATION PLANNING This end-of-the-year workshop aims to evaluate the strategy, activities and their execution throughout the year passed. Development of next year’s plans is also included in this two-day program. 
 Best suited for: Companies that already have an employer brand, invested in their EVP, and activated the brand in various touch points. Deliverables: 
 - Detailed evaluation report of previous year’s activities
 - Monthly brand activation plan for one year. Workshops 13
  • 15. CREATING A COMPELLING EMPLOYMENT JOURNEY: EVP IN ACTION The two-day training is aimed to guide the attendees through the employee journey of the organization to help them define the necessary tools to create a positive employment experience. The following concepts are covered: basics of employer branding, how to develop a solid employer brand strategy, defining the employee experience journey with its touch points and activities to either revitalize or bring the employer brand into life. Best suited for: Companies of all sizes that either had developed a valid employee value proposition or willing to invest in their employer brand. MARKETING FOR HUMAN RESOURCES PROFESSIONALS The training focuses on widening the perspective of HR specialists by providing them with knowledge about the basic principles of marketing and how to implement marketing tools into HR practices. The two-day training also includes best practice application examples from client’s relevant industry. Best suited for: Companies of all sizes that are looking to empower their HR people in terms of marketing. Training 15
  • 16. Audit
  • 17. CANDIDATE EXPERIENCE AUDIT The audit program aims to show the candidate’s experience from a first-person perspective through a mystery-shopper-like scenario (fully customized to each unique client situation), online and offline research, and one-on-one interviews. Best suited for: All companies that go through traditional hiring practices irrespective of the existence of their employer brand. Deliverables: A comprehensive prospective employee journey along with a detailed report on the bottlenecks of the process and suggestions for improvements. EMPLOYER BRAND AUDIT This audit is an annual “check-up” for the up-and- running employer brand of the organization. Extensive internal and external research is the primary driver of the outcome of the audit. Best suited for: Companies that have a fully developed employer brand, a defined Employee Value Proposition (EVP), and an annual brand activity program. Deliverables: An in-depth Employer Brand Health Check Report covering the entire employee journey. Audit Programs 17
  • 19. Founded in California, in December 2015, 23 Consultancy LLC is a management consulting company focusing on delivering reliable, scalable, affordable, and sustainable employer branding services. The solutions offered range from end-to-end employer branding consulting to workshops, trainings, brand activation consulting , audits and fully customized projects About Us 19 Our mission is to help organizations build their authentic employee value propositions from scratch and develop a real and valid workplace-experience for current and potential employees in order to attract, engage and retain talent.
  • 20. We offer authentic, sustainable and digital employer branding solutions that we developed with a team of curious and open minded humans. We are who we are, and we express ourselves as who we are. We dig deeper into our clients' minds to discover their true selves, their authentic identities. Authentic We keep an open mind for new ideas, ways of thinking, and doing. Hands-on We rest, have fun, love, and enjoy life. In return, we acquire energy and passion for working hard and delivering the best results we can. Human We continuously look beyond what's visible, investigate different ways, read new material, visit new places, and never lose our appetite for new knowledge and experiences. Curious Our solutions are sustainable, culture-focused, and time-resistant. Sustainable Bit by bit, we transform our business into the digital realm while offering the same to our clients. Digital Our Way of Doing Business 20
  • 21. THANK YOU! 23 Consultancy LLC 3914 Murphy Canyon Rd Ste A103 San Diego, CA 92123-4414 858-836-1223 || info@23consultancy.com