This PowerPoint is an analysis of the signs and signifies in both 'Billboard' magazine and 'Q' magazine.

1.  Billboard magazine
The Billboard magazine is produced in
America by a company in new york and is
owned by Prometheus Global Media.
 Q Magazine
Q magazine is a popular music magazine
which is produced monthly in the united
kingdom. It was founded by Mark Ellen and
David Hepworth.

2. Cover Page: Billboard Magazine
There is a heavy theme of the colour
red which could be a symbolic sign
of love. The image is a mid shot of
Rihanna looking quite provocative
which is a sign that ‘Billboard’
magazine are using the male gaze to
attract a wider oppositional
audience. Other colours like
purple/blue and white are used
showing that the magazine is made
professionally by keeping to a colour
scheme. This may also signify that
although the target audience is
young adults they still like to be seen
as mature and sophisticated.

3. The typography is bold and sans serif meaning
that is informal, which is typical for a downmarket
magazine. This could signify that the target
audience is for young adults who are reading this
magazine for pleasure and to not necessarily to
be educated, this would effectively entertain
and create a sense of escapism whilst they are
away from work or college.
The masthead is bold and is the logo of the
company ‘Billboard’. This signifies that the
magazine is to advertise music and role model
artist like Rihanna, as that is what billboards do.
The logo is an iconic
sign as the preferred
readers would
recognize the
company name.

4. The text is san serif
making the
contents page
informal. This
signifies that the
magazine is serious.
The contents page has
a white background
on it and uses black
and blue text to
create a contrast on
the page. This also
continues to show that
there is a colour
scheme used like on
the cover page. The
colours are consistent
throughout the
Billboard magazine
and therefore creates
a feeling of familiarity
for the preferred
readers. The colour
blue is also seen as a
positive vibrant colour,
this could be seen as a
sign of confidence
which would positively
effect the reader
when they open the
magazine.
Kiera Hilson is an iconic sign as she is
recognisable in the pop industry, this also is
indicating that ‘Billboard’ magazine focus
mainly on the pop genre and would attract the
preferred readers.

5. This magazine uses three
mean colours, these colour
are red, orange, white and
grey. These colours are very
sophisticated and mature
signifying that ‘Q’ magazine
has a target audience of
adults. The washed out grey
colour in the back ground
colour allows the brighter
colours like red stand out,
making it clear that the
colour red is the main colour.
This could be a sign of love,
this sign could indicate the
love for music.
Cover Page: ‘Q’ Magazine

6. The main image of rihanna holding the mega phone in her
hand is an iconic sign as it is like she is calling out to the
readers, making the readers want to continue reading
because the mid shot of rihanna is engaging.
The head line is self explanatory as it is simply just the name
of the artist the article is about. This is to attract Rihanna
fans. Anything to do with artist is interesting there is no need
for a fancy headline, the headline is simple and is in simple
informal font, san – serif.

7.  On the double page spread the text is put into
columns so that it is easier for the reader to read.
The colour scheme is pink and black, keeping
with the rest of the magazines theme. These
colours making the magazine rather
sophisticated and also very feminine. The pink
attracting females and could also signify love,
Rihanna being a popular artist pink could signify
the love for her as an artist.

8. The heart is a sign
of love refereeing
to Elton john’s
song ‘can you feel
the love tonight’.
Both Elton John
and his song is
iconic as it is
recognisable to
both oppositional
and preferred
readers.
The colour red is
consistent
throughout the
magazine showing
a sign of love.
Love being
welcoming to the
reader.