Kerrie Riley is seeking a management position to improve commercial performance and maximize profits. She has over 10 years of retail management experience, including as a Store Manager at Karen Millen Ltd where she led a team, developed sales, recruited staff, and achieved targets. Her skills include performance management, relationship building, problem solving, and developing others. She holds qualifications in counseling and first aid.

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Kerrie Riley
5 farm Close
Leicester
LE2 6SR
Tel: 07877055989, Email: Kerriemayes01@hotmail.com
Objective
To use my management experience to improve the commercial performance of a company, in a team that
works towards an increased market share by maximising profitability, increasing customer satisfaction and
ensuring continued business growth.
Profile
A dynamic motivated manager who drives performance by recruiting, developing and leading teams to realise
their full potential to maximise sales and deliver exceptional customer service whilst ensuring the highest of
standards are achieved. Excellent leadership, communication, negotiation and interpersonal skills proven in
challenging environments successfully leading diverse teams. Unprecedented success achieved in project
management and result delivery. Impressive record in managing, developing and motivating teams to achieve
objectives. Determined and decisive in maintaining and developing the highest standards.
Skills
 Driving operational growth
 Growth and change management
 Performance management
 Relationship, Trust and Team building
 Cost management
 Effective multi-level communication
 Counselling
 Resource management
 Problem solving
 Management recruitment and selection
 Teaching/Training/Developing others
 Culture development
 Increasing productivity
 Safety management
 Revenue growth
 Training and leadership development/coaching
 Commercial awareness
 Visual Merchandising
Career History
Store Manager/ Karen Millen Ltd 2014 – present Managing a team of eight team members, developing
sales ensuring the customer is the primary focus for all activities in turn establishing a loyal customer base.
Recruitment and section of team members. Development and motivation of individuals to increase
performance as well as maximise their potential. Creating a visually exciting store with a commercial
strategy. Delegation of operations. Local Marketing of the store to increase awareness and organising very
successful corporate events. I hold a reputation of constantly achieving high conversion rates. And delivering
KPI, fulfilment and continuous growth. Delivering strong
and consistent stock loss results

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Assistant Manager / Karen Millen Ltd 2013 – 2014 To assist the branch manager in all the Karen Millen
values and procedures. Leadership was a core part of the role, driving to inspire and manage the team. Client
first culture to be imposed and the forefront of all we do. People development involved recruiting,
identifying needs, mentoring and career growth. Embracing commercial standards in terms of being clear on
goals/expectations of targets and visual impact. Company policies and procedures to be rolled out and
understood by everybody and ensuring all is in practice.
Assistant Manager Hobbs Ltd 2011 – 2013 To assist branch manager to exceed branch targets by
recruiting, developing and leading a team. Take full responsibility of the branch and all operations in
manager’s absence. Other aspects include supporting the operation of stock take control levels. Being
commercially aware, analysing and reactive to sales trends. Proactively working with the manager to develop
new business initiative.
Sales Manager/ Hobbs Ltd 2008 – 2011 supporting a team of ten team members, developing sales ensuring
the customer is the primary focus for all activities in turn establishing a loyal customer base. I assisted in
recruitment and section of team members as well as performing PDR assessments. Development and
motivation of individuals to increase performance as well as maximise their potential. Creating a visually
exciting store with a commercial strategy. Delegation of operations. Local Marketing/networking of the store
to increase awareness and organising very successful corporate events.
Senior Sales Consultant/ Fenn Wright Manson, Rackhams Leicester: 2005 to 2008
Supervisor/ Box Fresh, Rackhams Leicester 2003 to 2005
General responsibility of Targets/KPI’s,operations and people management during my time as a supervisor.
Education
GCSE’S English, Maths, Science, P.E,History, English Literature
Grade B nursing assistant Pass
HE Certificate in Counselling 2 Year Course, obtained a meri
FDA Counselling Degree Present
Additional Information
Interests:
 Fashion/Fashion History
 Fitness/Walking
 Personaldevelopment
Qualifications Held
First aid
HCE in counselling