1. MastheadThe masthead is spread across the two pages of the double page
spread, the typeface looks like scrawled handwriting which could suggest that
the article is light-hearted and also possibly childish. The ‘DINOSAUR’ is in red
font which has connotations of passion, which could suggest he has a passion
for music, surrounded by black font in the other two words, black has
connotations of mystery and also danger, which could link in as a satirical and
ironic joke with the small dinosaur figure. The ‘Dinosaur’ could also be a pun as
‘dinosaur’ could be used to symbolise how he’s ‘ancient’ and elder now.
Imagery: The main image is situated on the right side of the double page spread, the
masthead is the main focus of attention rather than of Mark Hoppus, this could be
because he’s imitating a dinosaur in the crouch position he is in, which links in with the
masthead. He is also stood beside a height measure, as is the dinosaur; this is used to
create a comical effect to the magazine and its contents. Mark Hoppus is wearing
predominately dark, black colours; this could be to link in with the rock genre which
mostly consists of dark colours. He is also giving direct address towards the reader,
creating a more personal connection with them.
Colour
The main colours featured are red and
black and white. Black is a typical
feature of Kerrang magazine and of the
rock genre, also it creates a sense of
mystery to the magazine. Red has
connotations of energy, passion and
action which could be linked in with his
passion for music. The colour scheme
against the white background helps the
main image stand out and also for the
masthead to stand out against the
white background, making the
masthead more eye-catching.
Text
In the top left hand corner there is
‘Blink-182’ in a star, this helps to
identify the cover star for the target
audience. Also beside him against the
dinosaur is a pull quote from the
article, this pull quote could entice
the reader into reading the rest of the
article and also makes him appear
more relatable and identifiable for the
audience as the pull quote states how
he loves being recognised in the
street.
There are two dropcaps featured in
the article with a ‘J’ and a ‘P’ these are
in a bold red colour and are also
eyecatching for the article and for the
audience to want to read more into
the article.
The main focal points of the text are in
a bold, vibrant red in particular
throughout the kicker. With the
words “Mark Hoppus” and “BLINK-
182” in a red colour, which stands out
against the rest of the text.
Target Audience
The main target audience for this
magazine would be predominately male.
This prevalent because of the masculine
colour, and imagery, with their being the
main star as a man, in a crouching more
dominant stature. The colours are also
quite masculine with the black colouring
and the bold red.
Design Balance
The Gutenberg design principle has been applied here as
in the primary optical area there is the main subject
article of the magazine, following this in the terminal area
is a pull quote and a minor image of a dinosaur figure, his
identifies what the article may be about. Also in the
strong fallow area features the main image, in particular
his face, which the audience focuses on
House Style
The overall look of the magazine is quite
vibrant with there being lots of bright and
bold colours, with quite eccentric images.
There is a lot of animated designs with the
scratch effect and the star in the top left
corner, this creates quite a fun and eccentric
feel towards the magazine.