The document analyzes the design of Paolo Nutini's album "Caustic Love Digipack". It has a black and white color scheme throughout, though the music has influences from rock as well as Nutini's usual folk/acoustic style. The only image is a painted photo of Nutini, portraying his solo musical style. The inside of the digipack features colorful graffiti-like images, contrasting the otherwise simple black and white design and possibly aiming to attract a younger audience while maintaining a minimalist style.

1. Paolo Nutini – Caustic Love Digipack Analysis
Iconography - The continuous colour scheme of black and white could be thought to have some
affect towards the music presented by the artist, although the artist’s usual music is a folk,
acoustic style the album has some undertones of the rock genre, showing that the artist may
have been influenced by rock music when writing the songs on the album. There are elements
of colours used on the artists image at the front of the CD showing how there are other genres
present within the album, and it isn’t just hard rock or also how it isn’t just folk or pop music but
rather more of a variety of genres or influences. The design overall for the album is quite
simplistic, possibly referring to the artists usual casual, laid back style.
Album Cover Album Leaflet Back of Album
Characters - The album artist Paolo Nutini is the only
character presented on the cover of the album, although
the image portrayed is a watercolour painting of his face,
or is an image used of the artist which has been edited in a
way to give this effect, which contrasts against the
otherwise black and white colour scheme which is used
both on the front cover of the album, the CD itself and also
on the back of the album. He has become quite a popular
artist recently, so the use of his face in this way is
recognisable to his audience as well as the way in which
the editing has been done on the main image is quite
interesting to look at.
Lily Wilkinson
Technical and Audio Codes -
The main image used for the
front of the album cover
appears as if it is an edited
image of the artist Paolo
Nutini, the effect has a sort
of bright watercolour look to
it, but the artist’s distinct
image is still clear despite
the edit used. The text used
on the front cover, CD and
the back of the album is all
the same, and is quite bold
and simplistic following the
design theme of the album,
the text used is also white
throughout, which contrasts
well against the use of the
black backgrounds.
Setting - As previously
mentioned the album
follows a consistent
simple style almost
throughout, and apart
from the use of the main
image on the front cover
and the image used on
the CD leaflet of the wall
of graffiti, the album
design is quite simplistic.
The representation of
graffiti usually could
possibly have links to a
more urban image, which
isn’t really what is
presented through the
artist’s music, so again
linking in with the
narrative; so the use of
this particular image
could have personal links
to the artist himself. The
use of the mostly dark
and dull colours within
the colour scheme of the
album could possibly
reflect the content of the
music within the album
itself.
Narrative - The digipack itself does not appear to really have a
structured narrative to it, as the primary image used is just a
painted photograph of the album artist Paolo Nutini by himself.
However, as he is by himself in the image it could be suggested
that this portrays his musical style, as the majority of his music is
him singing acoustically either with a guitar or piano. The only
other image used is on the CD leaflet inside which shows a large
variety of colourful drawn images which appear as if they are
graffiti or some sort, contrasting with the black and white theme
which the CD otherwise follows, this could possibly portray how
he is aiming his music towards a younger audience, whilst also
trying to additionally go for a simplistic style.
CD