1. Market Research Survey Results
By collectingthe resultsfromthe questionnaire/surveyfromthe potentialtargetaudienceof the
musicvideoIwill be producing,Iwill be able toconclude whichmusicgenre ismostpopularaswell
as whichvarioustypes of musicvideo,performance,narrativeorconceptual are the mostpopular
and appealingtothemtoensure thatthe music videoIwill produce willbe wellsuitedtothe
audience.Additionallythe surveywill be able tofindouthow people view musicvideos onthe
internet,throughwebsitessuchasYouTube and possiblywhethertheyare streamedonto
smartphone ortabletdevices.The collectedresultsare displayedbelow ingraphform, andfromthis
I will be able todecide the bestpossible styleandcontent forthe musicvideoIam creating.
PrimaryResearch
0
20
40
60
80
16-20 21-25 26-30 31-35 36-40 41-45 46-50 50+
Age
Age
These resultsshow thatthe main agesof
the recipientsof the questionnaire are
agedbetween 16and 20, so if the music
videoreflectsthese resultsthe style itself
couldappeal toa youngerage bracketof
teenagerstoyoungadultspossibly.The
surveywasadditionallyansweredbythe
age groups,21-25, 36-40 and 50+ and
therefore additional differentelements
couldbe includedandensure the video
will reacha wideraudience.
0
5
10
Everyday Sometimes Never
Time spentviewing music
videos
Time spent viewing music videos
The majorityof those whoansweredthe
questionnaire statedhow theyviewed
musicvideoseveryday,whichshowsthe
importance increatinganengagingand
entertainingmusicvideoforthe
audience. Thisalsopossiblyinfershow
an interesting,andenjoyable music
videoforthe audience of aparticular
songcouldpossiblyincrease attention,
or make a release more popular.
The questionnaire wasmostlyanswered
by womenrecipients,sotherefore the
majorityof the resultswill reflectthe
opinionsof women.Thiswill be useful as
thiscouldpossiblyensure thatthe music
videothatisproducedwill notreflect
justconventional content.Despitethisa
male opinionisadditionallyshared,
ensuringthatthe resultsportrayedwill
not be entirelybiasedandtherefore
provingthe musicvideoproducedto
onlycater fora specificgender.
30%
70%
Gender
Male Female

2. 0
10
20
30
40
Which genres of music do
you listen to the most?
Which genres of music do you listen to the most?
These resultsshow thatthe most
populargenre of musicof those who
answeredthe questionnaire isPop
music,whichiscloselyfollowedby
Alternative,IndieandRock.Thisshows
that the target audience wouldmost
likely be interestedinamusicvideo
whichispairedwiththese genresof
musicdue to thembeingthe most
popularinchoice.
40%
60%
Which platforms do you use
to view music videos?
Television (e.g MTV)
Social Media Sites (e.g. YouTube)
Artist Websites
The most popularoptionforwatching
and viewingmusicvideos,mostpeople
answeredthattheyuse social media
sitessuchas YouTube.Aswell asthisthe
resultsindicate thatviewingmusic
videosonmusicchannelsontelevision,
like MTV,isstill a popularwayinwhich
musicvideosare additionallyviewed.
The leastpopularresultfromthis
questionwasthatpeople viewedmusic
videosfromthe artist’swebsite,asit
receivednovotes.The resultsfromthis
questionindicatethatthe contentwithin
the musicvideowe are creatingshould
be suitable tobe shownon bothsites
like YouTube andVimeo aswell asmusic
videochannels,andshouldbe seenas
appealingtoboth.
37%
47%
16%
0%
What is your preffered
method of accessing music
videos?
Smartphone
Apps (e.g
Youtube)
Via The Internet
Streaming Onto
Devices (e.g.
Tablets)
Television
The most popularoptionforwatching
musicvideoswasviathe internet, closely
followedby the use smartphone Apps
like YouTube toview them.The least
popularoptionforaccessingmusic
videoswaswatchingthemviathe
television,onmusicchannelsthisismost
likelydue tothe internetenablingthe
audience tobe able to bothwatch and
listentowhichevermusicvideothey
desire toat any time,whichisnot
necessarilyviable throughthe use of
musicvideosbeingshownsolelyon
musicchannels.

3. The eighthquestionwithinthe questionnaireaskedthe respondentswhattheylike tosee inamusic
video,andwhattheyfindenjoyable.A large majoritystatedhow theylikedtosee amusic video
whichcontainedagood narrative,whichhadaninterestingplotbehinditpossiblyaddingdepthto
the song itself.Anotherrecipientstatedhow theylikeditwhenthe bandparticipatedwithinthe
narrative ratherthan actors,like Blink-182whooftenappearwithinthe narrative storyinmultiple
musicvideos.Thisshowsthatthe audience of the musicvideowe are producingwouldfindamusic
videowithagood narrative interestingandappealing.
The final questiononthe questionnaireaskedthe recipientswhattheirfavouritemusicvideowas
and why,andthe followingare the responsesIreceivedonthe survey:
 Adele – SomeoneLike YouAs itis a movingvideowithaninterestingnarrative.
 Take That – Said It All Due to the performance andnarrative of the musicvideomatching
the song well,andbeingquite powerful inparts.
 Take That – Rule The World Because the videohasvery goodperformance elements.
 Blink-182 – All The Small Things As the videoisquite innovativeasitparodiesotherartist’s
workand otherstereotypical elements.
 Blink-182 – AlwaysIt isan interestingandengagingvideo andalsobecause of the special
editingeffecttheyuse tosplice the imagesof the video.
 Blink-182 – Man Overboard As the bandparody theirownpreviousmusicvideos.
 Boxcar Racer – There Is Because I like the combiningnarrativeandperformance elements
whichappearinterlinked.
0
5
10
Performance Narrative Conceptual
What type of music video do
you like the most?
What type of music video do you like the most?
The resultsshow that those who
answeredthe questionnaire prefer to
view amusic videowhichhasboth
performance andnarrative elements
withinitratherthan a conceptual style
video.Thisensuresthatthe audience of
the musicvideowe are creatingwill find
the musicvideoenjoyable if itcontainsa
goodstory, as well aselementswithinit
of some sortof bandperformance.
80%
20%
Do you like music videos
which have a greyscale
effect?
Yes
No
Most of the recipientsof the
questionnaire repliedthattheyliked
musicvideoswhichhada greyscale
effect.Iincludedthisquestioninthe
surveyas itcouldbe believedthatthe
greyscale effectona musicvideolooks
rather cheesy,ratherthanmakingthe
musicvideoappeartobe more
cinematicandprofessional,whichisthe
style we wishtoachieve.

4.  The 1975 – GirlsBecause of its use of intertextualreferences,aswell asthe wayitparodies
stereotypical popvideos.
 Thirty Secondsto Mars – The Kill Asa resultof itsuse of pastiche withinthe video.
 One Republic– I Lived Because I enjoythe bandandtheirparticipationwithinthe narrative.
To conclude,myresultshave shownme thatthe maintarget audience of the musicvideowe are
producingwill be youngadultsbetweenthe agesof 16-20, and enjoymusicvideoswhichhave both
narrative andperformance elementswithinthem.The majorityof those whoansweredthe
questionnaire viewmusicvideosonplatformssuchasYouTube,bothonthe internetaswell ason
Smartphone Apps.These resultsallow me toknow whichcontentwouldbe interestingand
appealingtothe audience,andwhichelementstheyprefertosee ina goodmusicvideo. Asmostof
those whoansweredthe questionnaire statedthattheyview musicvideosdaily,itisimportantthat
the musicvideoismemorable andattention-grabbingaswell aslookingprofessional,toensure that
the contentispopularwiththe audience.