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Marketing Communications & Analyst Resume (CV)


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Web marketing resume

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Marketing Communications & Analyst Resume (CV)

  1. 1. Michelle Hayes Menlo Park, CA email: OBJECTIVE & QUALIFICATIONS ● Seeking a senior level Web Content / Online Marketing position for a dynamic firm ● 5 years of professional marketing communications & Web content management experience ● Experience implementing email marketing and social media campaigns ● Web Content Management experience for portals (both internal and external) ● Working under tight deadlines and short project cycles in an agile environment ● Experience with fast-paced firms both large and medium ● Excellent analytical thinking, organizing, presenting and writing skills ● Dedicated to quality work and high achievement at all levels ● Core competencies in marketing communications, content management, email marketing, writing, research, organization, and analysis EDUCATION & TRAINING ● The University of Nevada, Reno MBA, Concentration: Marketing, May 2008 ● The University of Oklahoma B.A., Major: Sociology, August 1997 ● Member, American Marketing Association, Silicon Valley Local Chapter COMPUTER SKILLS ● Software Skills: Access, Adobe Photoshop, Alfresco, HTML, ExactTarget, Excel, Dreamweaver, Filemaker, Google Analytics, OpenText, Publisher, PowerPoint, Salesforce, SharePoint, Omniture Site Catalyst, Social Media Marketing, SPSS, WebEx PROFESSIONAL EMPLOYMENT HISTORY Wells Fargo — San Francisco, CA March 2012 – present Online Delivery Consultant (Web Content Manager) ● Core duties: Web content management, consultation, email marketing and delivery, analytics, and strategy ● Manage content through two Web Enterprise Management (WEM) platforms (Open Text/Vignette and Microsoft Sharepoint Server) ● Serve as a consultant for Web (Intranet) content ● Maintain weekly content updates for various microsites across portal ● Ensure best Web practices and maintain brand standards in all messaging on portal ● Code, flow content, test, and deliver various human resources related email campaigns ● Research and review Web analytics for our various campaigns ● Ensure proper use of tags and data integrity ● Documentation and training ● Ad-hoc projects and strategic planning to determine ways to improve process ● Research and review trends in internal marketing communications
  2. 2. Renesas Electronics America — Santa Clara, CA August 2011 – February 2012 Web Content Specialist (Contract) ● Interfaced with PMs on behalf of Marcom to document needed site changes ● Gathered, formatted, edited, etc. all content posted to Renesas internets, intranets, and extranets public site and member portal ● Identified Web audiences and establish appropriate content parameters ● Coordinated with all information resources to ensure a high quality, integrated, up-to-date Web presence ● Leveraged the CMS capabilities to support teams, components and members ● Established and maintained strong content relationships ● Stayed abreast of essential electronic content issues ● Maintained Renesas content at partner Websites ● Understand and communicated new concepts or procedural changes appropriately, identifying all areas affected by changes ● Ensured content consistency in level of detail and style ClickMail Marketing — San Mateo, CA May 2011 – August 2011 Account Manager, Email Marketing ● Received and answered client inquiries — both technical and procedural ● Follow established internal quality control process ● General project management ● Update email templates for client’s monthly newsletters Wells Fargo — San Francisco, CA March 2010 – May 2011 Online Producer/Web Content Management Consultant (Contract) ● Project manager for internal Web Marketing efforts at Wells Fargo ● Worked closely with Account Executives, Developers, Information Architects, Writers, and Editors to produce content for company's Web portal ● Implemented copy edits and other content management through the use of Vignette and SharePoint Server ● Analyzed overall Web marketing campaign performance via Site Catalyst ● Content Management Consultant: Answered questions, trained, and offered up best practice advice for other users of our CMS platforms ● Significant hands-on experience with HTML, CMS, Web analytical tools, and online marketing campaign project management ● Implemented email marketing campaigns via an in-house, email delivery tool; distribution lists range from the hundreds to thousands — Reno, NV April 2009 – October 2009 Marketing Manager (Contract) ● Produced and organized collateral in the form of postcards, brochures, etc. ● Created banner and tile ads to promote both internal products and client products ● Helped write and construct monthly email blasts to existing and former clients ● Reviewed Web statistics through Google Analytics
  3. 3. LumaSense Technologies — Santa Clara, CA October 2008 – March 2009 Marketing Specialist (Contract) ● Supported both the Marketing Communications Manager and Sr. Product Marketing Manager with various projects ● Analyzed the Editorial Calendar of Media Kits and Media Planners ● Conducted research for marketing efforts such as trade shows, trade magazines, etc. ● Formulated strategic marketing plans for new product launch on a project to project basis ● Led the global Web Marketing campaign for our newest portable thermal imaging camera ● Helped with shipping demo products and marketing materials for trade shows ● Assisted with sales rep contracts and updating pricing guide ● Used various social and viral marketing strategies such as a Facebook and YouTube page, a presentation on, etc. Motive Interactive — Zephyr Cove, NV May 2007 – August 2007 Marketing Research Intern (summer internship) ● Supported the Vice President of Marketing with marketing research efforts to expand business. ● Conducted in-depth searches for potential clients and other business opportunities in the form of publishers and advertisers. Moody’s KMV — San Francisco, CA February 2004 – March 2005 Staffing Associate (through Johnson Staffing) ● In charge of resume review, sourcing, and immigration facilitation/administration issues. Various Companies — San Francisco, CA/Bay Area January 2001 – October 2003 Sourcer/Web Researcher Consultant ● CONTRACT ASSIGNMENTS included the following: 1. Sourcer at YAHOO! Jan. 2001 - Apr. 2001 2. Relocation Assistant at CHARLES SCHWAB May 2001 – Sept. 2001 3. Sourcer at NVIDIA Sept. 2001 – Feb. 2002 4. Sourcer at CENTILLIUM COMMUNICATIONS Mar. 2002 – Jun. 2002 5. Recruiting Assistant at Moody’s KMV Oct. 2002 – Jun. 2003 6. Recruiting Assistant at CHARLES SCHWAB Jun. 2003 – Oct. 2003 MindFinders — Santa Clara & Concord, CA August 1999 – December 2000 Technical Recruiter / Research Specialist