1. LINDSEY LEUER
565 Franklin Ave W, Delano, MN 55328
612.532.4807 | lindseybyh@yahoo.com
SUMMARY
Creative, analytical and detail oriented Digital Marketing Specialist with ability to develop and design new strategies to benefit client
needs. Held more specialized roles at a Fortune 500 company as well a variety of well-rounded roles at small privately owned
companies. Experience juggling many different projects at once and still meeting or exceeding expectations. Successful working as
point of contact with both clients and vendors and learning new tasks quickly.
EXPERIENCE
PROTO LABS, INC., Maple Plain, MN 2/2012 – present
Digital Marketing Specialist (promoted from Marketing Specialist 3/3015)
Develop, create, analyze and test email campaigns internationally using Pardot. Create, analyze and test web and landing pages
internationally using ION and Google Analytics.
• Continually test, analyze and optimize target criteria, content, landing pages to increase open, click and conversion rates.
• Consult, design, implement and publish responsive designed registration web pages and templates to support marketing
campaign strategies.
• Test and review content placement and related links to ensure content is easy to search and find, work with numerous content
stakeholders to create a uniform, consistent design and approach
• Ensure current email templates are optimized for mobile and follow best practices for deliverability and increase engagement.
• Recommend new ideas and innovations to grow and improve the email channel.
• Actively use reporting, analysis and insight to develop and optimize campaigns.
• Work with the design team to create and build HTML based landing pages and email messages.
• Ensure design is in line with the Proto Labs brand, allowing world-class user experience, usability and best practice.
NORTH AMERICAN MEMBERSHIP GROUP, Minnetonka, MN 8/2009 – 2/2012
Email Coordinator
Managed email campaign process from start to finish for 30+ mailings per week including developing the calendar for loyalty clubs,
HTML coding in Dreamweaver, editing images in Photoshop, uploading into Silverpop, launching and reporting and analysis.
• Created test scenarios (subject line, content) to increase subscriber’s open and click rates.
• Developed and implemented new ideas for email layout for better performance.
• Designed reports and graphs to monitor trends for future campaigns.
• Worked through adapting a better deliverability rate by testing other possible email vendors – Silverpop, Return Path and
companies personalized platform.
• Segmented lists by (state, age, response, etc. to better deliver appropriate information to clients.
AMERIPRISE FINANCIAL, Minneapolis, MN 8/2003 – 2/2009
Email Analyst (1/2007-2/2009)
Managed email campaigns by preparing calendars, analysis and reporting - including enforcing strict testing guidelines for vendors,
leading QA testing for issues and analyzing reports through Epsilon for client reference.
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2. Lindsey Leuer 612.532.4807 Page 2
• Increased quantity of email campaign launches for interactive marketing department by presenting benefit of cost savings
with business partners.
• Reduced turnaround time by minimizing need for compliance review by bringing previous brand compliance knowledge to
reviewing content of email campaigns.
• Assisted clients as a liaison between vendors to resolve issues and reduced confusion of processes.
Marketing Review Specialist (5/2004-1/2007)
Reviewed marketing materials for financial advisors and home office employees to ensure they met company guidelines. Billed
financial advisors marketing review fees and managed the file process. Point of contact for advisor inquiries.
• Designed and developed invitations for advisor use decreasing advisor fees and turnaround times for review and also
contributing to streamlined designs and processes.
• Restructured review process when Ameriprise Financial was spun off from American Express Financial Advisors by
eliminating unnecessary steps decreasing turnaround time and saving advisor money by temporarily eliminating review fees.
• Mainstreamed review process by creating new cover pages and information sheets that increased advisor understanding for
changes needed to approve materials.
Administrative Assistant (8/2003-5/2004)
Assisted three vice presidents by scheduling meetings, keeping calendars organized and other miscellaneous administrative duties.
Promoted to Marketing Review Specialist from this position to increase duties.
• Maintained the promotional products for advisor events by restocking and organizing materials increasing ease of use and
decreasing advisor frustrations when items were not in stock.
• Served as liaison between vice presidents and clients to decrease call volume and increase productivity of vice presidents.
HANLEY WOOD INTEGRATED MARKETING, Minneapolis, MN 3/2003-8/2003
Tour Coordinator (Contract position)
Coordinated tour throughout the US by calling and persuading large chain companies as well as small private companies to join the
Tool Master Truck Tour for no cost to them. Created promotional materials that advertised the upcoming tour to customers.
• Persuaded shops to have barbeques and customer appreciation events that increased foot traffic and sales by discussing event
reporting analysis on previous stops.
EDUCATION
2009
Certificate in Web Design
NORTH HENNEPIN COMMUNITY COLLEGE, Brooklyn Park, MN
1997-2002
B.S. in Graphic Design
UNIVERSITY OF MN, St. Paul, MN
PROGRAM KNOWLEDGE
Pardot, ION, Google Analytics, Adobe Dreamweaver, Photoshop, Illustrator, Flash, Microsoft Word, Excel,
PowerPoint, Outlook, Lotus Notes, HTML, Silverpop--Engage, Epsilon--DREAM