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Digital Marketing Resume of Bridget Thornton


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Digital Marketing Resume of Bridget Thornton

  1. 1. 707-758-7611 BRIDGET THORNTON Digital marketing strategist and customer engagement expert Linkedin: /BridgetJThornton 10 years online digital strategy experience with a focus on customer engagement using quantifiable metrics to create effective campaigns that increase ROI and decrease costs.PROFESSIONAL PROFILE Strong technology background with passion for new technologies that create more efficient processes and a deeper understanding of marketing data. DATA ANALYSIS: Strong understanding of data collection and measurement CUSTOMER ENGAGEMENT: Blogging, Facebook pages, social media growth/management EMAIL MARKETING: Design, content, analytics, list growth, sales conversionsMARKETING ONLINE COMMUNITY: Design, recruitment, cultivation, moderation, retention SKILLS PARTNERSHIPS: Affiliate management, cross- channel marketing, business development PROJECT MANAGEMENT: Budgets, project scope,deadlines, milestones, virtual collaboration SEO/SEM: Link building, content optimization, visitor navigation, rank tracking, keyword analysis STRATEGY: Market research, organizational goals, testing, technologies, product placement SEOmoz, Hubspot BuddyPress, podcasting, video editing, webinars TECHNICAL Aweber, MailChimp, Constant Contact, iContact SKILLS Google Adwords, Google Analytics, Facebook analytics, Omniture WordPress (.com/.org), Tumblr, TweetDeck, HootSuite, Flickr, YouTube channels Advanced HTML/CSS, Adobe CS5, Wireframing: Balsamiq/Mockingbird, Joomla, Shopify Basecamp, Google Apps, creation of internal Wikis for efficient collaboration across teams January 2012-July 2012 Director Online Strategy: Tumbleweed Tiny Houses Increased new traffic 20% to blog/social media with improved navigation and topics Increased returning traffic 25% to blog/social media with guest bloggers and contests WORK Formed strategic marketing partnerships to increase brand recognition and company reputation HISTORY Saved $18,000 annually Implementing new shopping cart and improved customer navigation Increased affiliate sales $3000/month with personalized contests, weekly sales tips Increased sales conversions $8000/month revising email marketing strategy
  2. 2. 2011-2012 Founder/Engagement Marketing: TrackIgnite Designed and executed self-tracking health and fitness aggregation software Conducted design, execution of beta testing with 75 health/fitness enthusiasts Registered 545 users in 90 days in beta version using social media – no paid marketing Created content aggregation site for fitness trackers published daily. Sold to co-founder, March 2012 2010-2011 Community Development Manager: Democrasoft Recruited/trained hundreds of middle and high school educators for online community Developed best practices training guides for community moderators Retained community members through email marketing and online webinars 2008-2010 Marketing Manager: Quantum Composers Created and managed marketing department for scientific instrument company Increased targeted online traffic by 40% through SEO, Google Adwords Managed distributor marketing, increased sales 30% through weekly sales tips and contests Grew email marketing list 30% with strategically placed sign ups Re-designed trade show collateral booth composition: increased foot traffic 20% 2005-2008 Senior Researcher / Writer: Media Freedom Foundation Led team of researchers and co-wrote 3 published studies with Executive Director Developed research methods, lit review for study on healthcare. Published 2008. Presented published research to several audiences with lead research professor 2001 – 2005 attended college, performed freelance email marketing, online content writing 1998 – 2001 Sales Manager: Enterprise digital photo storage #1 sales producer in the mid-Atlantic territory with $200,000 in quarterly sales Prospected government and Fortune 1000 companies Performed consultative technical sales throughout client life-cycle 1997 – 1998 Sales Manager: First online photo sharing site #2 sales producer for national online accounts, primarily internet startup companies Conducted on-site sales demos to C-level executives Specialized in up-selling new features and products throughout client life-cycle 2008 Sonoma State University: MA Social Economics (1 year) Graduate Student Intern – Department of SociologyEDUCATION U.C. Berkeley / Sonoma State University: BA Historical Sociology 2007 Summa Cum Laude, Phi Theta Kappa, Senior Researcher Project Censored