1. JohnC.Britton
509.998.7471 • Back2basicspt@hotmail.com
Objective: “Innovative, highly motivated executive with a consistent history of
generating new revenue & exceeding competitive sales goals. Proven track
record for leading profitable projects from start to finish & for building strong &
lasting relationships with clientele.”
ProfessionalExperience
SuperMedia (merged with DEX)- Spokane, WA Sept 2011 – Aug 2013
Media Consultant
• Cold-called local and regional businesses (approximately 30-50 daily) in such industries as: Furniture,
Appliance, Automotive, Attorneys, Doctors, Restaurants & Health clubs, just to name a few & qualified these
potential advertisers as well as set my own appointments.
• Transformed local online & directional marketing with the industry's most innovative products & services
through trusted strategic partnerships with Google, Yahoo, Facebook, Yelp, Twitter & Yext & many more.
• Carried a comprehensive market-leading portfolio including but not limited to:
Search Engine Optimization (SEO), Search Engine Marketing (PPC), Social Media Solutions, Reputation
Monitoring, Custom Internet Websites & Mobile Websites, Video Production, QR Codes, detailed
performance ROI focused analytics, & more.
• Finished #1 In region (Washington & Idaho) for internet sales my first year
• Graduated top in my class for sales training and got Google AdWords Certified
Lamar Outdoor Advertising- Spokane, WA April 2002 – March 2010
Account Executive
• Turned clients marketing goals into successful out-of-home & transit campaigns by effectively
establishing & retaining a large network of customers by building relationships of trust, respect & credibility
to ensure repeat and referral business.
• Specialized in Cold-calling, set appointments, prepared specialized industry related proposals &
ultimately sold advertising to businesses (example: In the Furniture industry some of my advertisers were:
The Tin Roof, Concept Home, Acme furniture (and appliance), More Furniture, Complete Suite, Dania &
Davis Office Furniture).
• The ONLY employee out of 25 to be retained by Lamar Spokane in Obie Media acquisition
• Top sales of outdoor & transit advertising @ Obie Media (later acquired by Lamar)
• Met (or exceeded- ALL of 2002- 2005, 2008, 2010) monthly sales projections
Tourist Guide International- Spokane, WA August 1999 – Feb 2002
Sales Manager
• Managed 5 sales employees selling advertising in a guide magazine distributed in hotels, motels &
visitors bureaus throughout Washington State and Northern Idaho.
• Drove sales & marketing objectives by implementing sales strategies, goal setting, tracking & analyzing
& responding to changing market conditions by plan implementation
• Exceeded Sales quota 100% of career
Education
• Washington State University: (September 1986- May 1990) B.S. in Psychology