The document discusses the opportunities for Cox & Kings in attracting Indian MICE travelers to Spain. It outlines some of the challenges such as distance and lack of direct flights but emphasizes that focusing on cultural understanding through local guides, Indian food options, and flexibility can help unlock this market. Addressing the specific needs and expectations of Indian travelers around entertainment, shopping, and value will be key to success.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
Hi,
This is Vikapla Case Study - Makemytrip. Deep Kalra, Founder and Chief Executive Officer, Travel and Tourism Market , Online Travel Services (OTS), Promotion.
Credits - Sanjay Kumar Kar is an Assistant Professor in Marketing and Assistant Dean (Academic Affairs) at the Department of Management.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
Tourism Industry is a service industry which comprises of transportation, hospitality, entertainment , catering etc. This power point discusses about the 7 P's of marketing of tourism industry.
This presentation covers the key learning & insights of the renowned OTA goibibo.com. This presentation was made during SIP program & was considered for best Summer Internship Report during final evaluation.
The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
Hi,
This is Vikapla Case Study - Makemytrip. Deep Kalra, Founder and Chief Executive Officer, Travel and Tourism Market , Online Travel Services (OTS), Promotion.
Credits - Sanjay Kumar Kar is an Assistant Professor in Marketing and Assistant Dean (Academic Affairs) at the Department of Management.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
Introduction of Tourism and Hospitality Marketing
Characteristics of the Tourism Industry
Tangible
Inseparable
Variable
Seasonal
Substitutable
High involvement
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
A market overview including trends in the leisure and business travel market in India, as well as information on the most relevant Indian operators.
Presentation prepared for the Master of Science Strategic Event Management and Tourism Management, Skema Business School, 2012
Travel to India - India Holiday Packages, India Tour Packages, Tour Packages ...tsiholidays
Tsiholidays.com is the India's leading online travel company offers best deals on India holiday packages.
TSI Holidays is a division of Travel Spirit International (TSI), which is recognized by the Ministry of Tourism, Govt. of India and is an IATA accredited Travel agent. Its operations encompass a wide variety of exclusive tours and packages ranging from traditional, cultural, heritage, adventure, wildlife and a lot more not only in India, but also in the neighboring countries like Nepal, Bhutan, Tibet, Sri Lanka and the Maldives. Having been in the travel and tourism business since the last 25 years, we can assure that your clients experience India in the best way possible.
This exciting Travel venture has been started by Siddharth Kundu, an MBA graduate from The Asian Institute of Management, Manila. After having spent close to sixteen months in paradise (read-The Philippines), he realized that there were umpteen stunning and exotic locations just waiting to be discovered! During one of his travels, Siddharth wanted to showcase these beautiful and untouched places to the world and decided to start right here at home- by encouraging Indians to make the trip of a lifetime to The Philippines and likewise bring Filipinos to this magical world called India! So with the support of the Indian Tourism Department and Department of Tourism, Philippines, he intends to promote a novel concept called ‘Bilateral Tourism’. In his own words Siddharth describes the experience as “Incredible India having More Fun in The Philippines.”Luho means “LUXURY" in Tagalog, "BHRAMAN" means travel in Sanskrit. This one line defines us and we will strive to provide the best Luxury Experience for you and your loved ones, be it in The Philippines while you are out having “more Fun’ than usual or be it in this “incredible” country called India.
We unlike the other travel consultants & agents have not chosen to serve you the whole world but only India & Philippines in the most luxurious way because no one knows these two countries better than us.
We intend to customize your trip to provide Luxury at every step of the way. Be it lazing around the sun kissed beaches in El-Nido, or trekking through the delicious ‘Chocolate Hills’, we promise to never let Luxury leave your side for a single minute. In India, our vast network will ensure that you are never without the best while holidaying in the lap of the mighty Himalayas or riding across the stunning deserts of Rajasthan to the historic forts and palaces.
Come and experience Luxury, like it’s never been experienced before.Welcome to LuhoBrahman!
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
- Consultor internacional (más de 15 años de experiencia) especializado en el desarrollo de proyectos de marketing estratégico y operativo por el sector turístico y hotelero, desarrollo de estudios de viabilidad económico-financiera por evaluar la rentabilidad de nuevos proyectos hotelero
- Docente en cursos de capacitación profesional dirigidos a los prestadores de servicios turísticos
- Director de TSM Consulting - Trend Strategy & Marketing in Tourism
- Profesor Universitat de Barcelona y profesor visitante en diferentes universidades italianas y españolas
- Conferenciante internacional
La metodologia per sviluppare una corretta analisi di fattibilita economico finanziaria volta alla valutazione dell'investimento nell'impresa alberghiera | Convegno Rimini Invest World
Le fasi:
- L’analisi socio-economica della destinazione turistica
- L'analisi del sistema dei trasporti e del grado di accessibilità
- Lo studio dell’evoluzione della domanda turistica
- L’analisi della struttura e dell’evoluzione dell’offerta alberghiera
- La definizione e interpretazione della matrice SWOT
- L’analisi delle caratteristiche “ottime” del progetto alberghiero
- La valutazione delle diverse possibili forme di gestione alberghiera
- La proiezione economico-finanziaria dei risultati della gestione alberghiera
- Il calcolo del rendimento dell’investimento immobiliare
Sport e turismo - Un’accoppiata vincente | Articolo Hotel Domani
Il turismo legato ai segmenti sportivi è un fenomeno in grande crescita in Italia e nel resto del mondo. Richiede sia strutture e infrastrutture dedicate che un’offerta specifica da parte degli alberghi
Teheran (Iran) | Congresso "Branding strategies: powerful tools to position hotels effectively in the market" | International seminar on "Tourism branding strategies"
Universidad Autónoma Metropolitana
Maestría en Reutilización del Patrimonio Edificado - Ponencia "RECONVERSIÓN Y REUTILIZACIÓN DE PATRIMONIO Y USOS TURÍSTICO"
Attestato partecipazione congresso MPI Italia - Strumenti per fare business con nuovi mercati e culture oltre confine - Relazione "La ristorazione nel rispetto delle regole religiose per il settore MICE - Una strategia vincente
More from TSM Consulting Italia - Trend Strategy & Marketing in Tourism - www.tsmconsulting.it (20)
1. A Billion People
A Billion Needs
A Billion Expectations…
Are you ready for us?
Kavita Bhalla
2. FLOW
COX & KINGS – PROFILE
INCREDIBLE INDIA !
WHY INDIA MATTERS
MICE MATTERS
– TRENDS
– PERSPECTIVE
– HIGH FIVES
– EXPECTATIONS
MICE IN SPAIN
3. Cox and Kings: Company Profile
Established 1758 : Oldest Travel Company in the worl
Complete travel solution provider
Global footprint : Offices in over 10 countries
Pan-India coverage with over 150 outlets/branches
Listed on the India Stock Exchange
360º Travel. 100% Focus
4. Cox and Kings: Accolades and Awards
Brand has evolved over 250 years
# 1 Among Top Brands(1)
Leading Player in the Indian Market
NATIONAL TOURISM
AWARD
Ministry of Tourism,
Govt. of India
ost Innovative Travel Company The Economic Times Survey: Best Domestic Tour Operator – Best Inbound Tour Operator – Most Innovative Product Launch ‘DOMESTIC TOUR
‐Today’s Traveller Cox and Kings voted as the TAFI award by TravelBiz Monitor TAFI award by TravelBiz Monitor TAFI Award – TravelBiz Monitor OPERATOR’
Travel Awards, 2009 Top Rated Tour Operator Travel Awards, 2009 Travel Awards, 2009 Travel Awards, 2009 2003 ‐04, 2004‐05 2005‐06
2009 –Outbound
Note: 1.Based on survey conducted in 2008 by TNS and co-funded by Media magazine across 10 countires in Asia Pacific region
7. TO
Exclusive Car Inclusive Nano
Computer
Illiterate
TO
Mobile Proficient
8. Why India Matters – Indian Economy
1.1 Billion People
28 Million Passport holders
GDP of more than 8%
1.6 million households earning over USD 100,000 p.a.
– Growing @ 14%
Middle Income Group over 300+ million.
Increased disposable income
8th in the World – Number o
BILLIONAIRES
9. Why India Matters – Outbound Overview
• Growth rate of 11.8% per annum
• 40% of Outbound travel is for Holiday purposes
• Outbound Market growth : 3.7 million (1997) to 10
million (2008).
• Outbound tourism expenditure grown by over 25.7 %
(2006 -2011 )
• Expected to reach a value of USD 21 billion by 2011
• Europe Share : 20% of the Indian Outbound market
UNWTO : India in 2020 - 50 million Outbound
Tourists
10. MICE Matters – In India
Fastest growing segment of the Indian
Outbound @ 30%
Continued globalization of India – Every MNC having a base
Incentives to travel overseas : Is a standard across all segments
of Industry
Automobiles / Insurance / FMCGS/ Pharmaceuticals / IT
Companies expanding travel budgets: As Work force increases
Far East a preferred destination for first time MICE
…. Graduating to Europe and Long Haul is a given
11. MICE Matters – The Indian Traveler Profile
80% male
Age Group : 30 - 55 years
Well educated
May not be fluent in English
May not have travelled abroad
Length of stay : Average 3/4 nights
… Incentive clients view frugality in price &
bargaining with Travel Agent as a birthrigh
12. MICE Matters : Expectations
Quirks
• Is the quintessential "groom"
Of
• Needs everything done yesterday
the Indian • Unwilling to try new cuisines
• Spends less time at attractions
MICE
• More time at Shopping
Traveler • Yet wants a packed Programme
• Will always be that little bit late
• Expects everything Laid out & paid up
13. MICE Matters – The High Fives
Top 5 Outbound destinations in Europe
• U.K.
• Switzerland
• France
• Italy
• Germany
Top 5 Emerging destinations
• Egypt
• Turkey
• Spain
• Greece
• Finland
14. MICE Matters – The High Fives
ECONOMICAL COSTING
INFRASTRUCTURE & DISTANCE
/CONNECTIVETY
SAFETY & SECURITY
EASE OF VISA
VARIETY OF THING
TO SE
15. MICE Spain – A Reality Check
• Distance : Spain is Long Haul
• Average flight time is 15 – 18 hrs
• No direct connectivity
• Inadequate information
• Price of travel product
• In country expenses : relatively higher e.g. Food,
Venue rentals , Shopping
16. MICE Spain – The Product
… Lot to be discovered e.g. Gastronomy, Mediterranean
18. The key to Success
Hola…. Namaste !
• From Airport itself
• Signage Clarity : Indian Travel Agents / Client Name
• Representative should be visible
• Should speak English clearly
19. The key to success…
Tour Guide
• Key factor in determining the success of the group - passion of
the local tour guide
• Buffer between the language & cultural barriers
• Familiarity with the Indian Culture & Hinglish – A big plus
• Help in haggling and bargaining
20. The key to success…
At Hotel
Employees : Sensitive to East / West Cultural differences
Respectful towards the Asian/Indian Traveler
Awareness : Telephone Operators, Reception, Security
Food : Indian dishes at Breakfast (especially Vegetarian)
No Pork or Beef at any meal or clearly marked
Room : Tea kettles - hot water for tea is a MUST
Daily replenishments of Tea /Coffee sachets
Toiletries : Indian traveler is accustomed to seeing a lot
In Room : Turn down service
.. Ability to source or provide Indian food at Hote
21. The key to success….
Food
• Indian Meals are a MUST
• Indian Food Options : Even better e.g. NORTH / SOUTH INDIAN
• At least one meal should be Indian or both
• Style is Buffet
• Less cold meat dishes or raw food
• Quantity of food
• More spicy food than sweet
• More vegetables than meat
• Vegetarian e.g. No Oyster sauce or Abalone
• Drinking water is standard
…Makes or Breaks the Incentive
22. The key to success….
Entertainment & Activities
Standard requirements - Conference always with lunch
High ceiling, Feel & Look
Gala dinner at Hotel or venue … no rental charges please !
Free flow of soft drinks ... DJ ... hard liquor
Sightseeing / City Tour
Reluctance to do long day trips
Local culture is Important : as we don’t see that in India
Curious about night life !
Bull fight / Flamenco shows
Bargain shopping venues
23. Summation
FLEXIBILITY
FOOD
PRICE
EN T
ENTERTAINM
Understanding
cultural needs