The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
DIGITAL INNOVATION ASIA CONFERENCE & AWARDS BANGKOK JUNE 2014Dr Jens Thraenhart
The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing.
Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer.
VISIT: http://www.diasiaevents.com/events/e-tourism-asia/
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
This presentation summarizes research on trends in adventure tourism and the market for adventure travel to Brazil. It found that adventure tourism is growing faster than mass tourism and now accounts for 16% of departures from North and South America and Europe. A study of U.S. adventure travelers commissioned by Embratur found that 90,000 currently travel to Brazil for adventure activities, spending an average of $1,200 per trip. The presentation outlines opportunities to increase this market by boosting tour operator bookings, independent travelers, and converting more mass tourists to participate in adventure activities. Recommendations include improving awareness of Brazil's adventure offerings through tour operators, social media, and search engine optimization.
Tripbarometer : Les comportements de réservation des voyageurs en 2016Ipsos France
l'enquête TripBarometer de TripAdvisor repose sur une étude en ligne réalisée du 21 juin au 8 juillet 2016 par Ipsos, un cabinet d'études international. Un total de 36 444 interviews ont été menées dans 33 marchés couvrant 7 régions différentes.Le panel est constitué d'utilisateurs du site web TripAdvisor et des membres du panel Ipsos en ligne ayant planifié leurs voyages sur Internet l'année dernière. Les données de l'enquête sont pondérées pour représenter le profil connu des internautes mondiaux, afin d'aligner cette édition de TripBarometer avec les précédentes.
This document provides a summary of travel trends across the Indian subcontinent. It discusses key trends such as growing demand for both foreign and domestic tourism, with foreign tourist arrivals increasing by 5.9% in 2013. Supply of hotels is also growing rapidly across major cities in India. The online travel market is growing significantly and online booking is becoming more popular than offline booking due to convenience. Mobile apps are also gaining popularity for travel planning. Other trends discussed include medical, spiritual, and adventure tourism on the rise in India.
The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
DIGITAL INNOVATION ASIA CONFERENCE & AWARDS BANGKOK JUNE 2014Dr Jens Thraenhart
The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing.
Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer.
VISIT: http://www.diasiaevents.com/events/e-tourism-asia/
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
This presentation summarizes research on trends in adventure tourism and the market for adventure travel to Brazil. It found that adventure tourism is growing faster than mass tourism and now accounts for 16% of departures from North and South America and Europe. A study of U.S. adventure travelers commissioned by Embratur found that 90,000 currently travel to Brazil for adventure activities, spending an average of $1,200 per trip. The presentation outlines opportunities to increase this market by boosting tour operator bookings, independent travelers, and converting more mass tourists to participate in adventure activities. Recommendations include improving awareness of Brazil's adventure offerings through tour operators, social media, and search engine optimization.
Tripbarometer : Les comportements de réservation des voyageurs en 2016Ipsos France
l'enquête TripBarometer de TripAdvisor repose sur une étude en ligne réalisée du 21 juin au 8 juillet 2016 par Ipsos, un cabinet d'études international. Un total de 36 444 interviews ont été menées dans 33 marchés couvrant 7 régions différentes.Le panel est constitué d'utilisateurs du site web TripAdvisor et des membres du panel Ipsos en ligne ayant planifié leurs voyages sur Internet l'année dernière. Les données de l'enquête sont pondérées pour représenter le profil connu des internautes mondiaux, afin d'aligner cette édition de TripBarometer avec les précédentes.
This document provides a summary of travel trends across the Indian subcontinent. It discusses key trends such as growing demand for both foreign and domestic tourism, with foreign tourist arrivals increasing by 5.9% in 2013. Supply of hotels is also growing rapidly across major cities in India. The online travel market is growing significantly and online booking is becoming more popular than offline booking due to convenience. Mobile apps are also gaining popularity for travel planning. Other trends discussed include medical, spiritual, and adventure tourism on the rise in India.
The OSD deck presents the problem we aim to solve, the manner in which we intend to do so, and the overall thesis of change we propose for pushing the Travel & TOurism industry, one of the world's most dominant economic forces, into a position of sustainability and net-positive social impact.
Adventure Travel Trade Association and Vital Wave Consulting present adventure tourism industry statistics and forecasts for emerging markets, November 2012 at World Travel Market in London.
The "Incredible India" campaign was launched in 2002 to promote tourism in India globally. It was initiated by the Ministry of Tourism and created by the ad firm Ogilvy & Mather. The campaign showcased India's diversity and culture through visuals and events to increase tourist inflows. It has been successful, winning several international awards and seeing international tourist arrivals increase from 2.38 million in 2002 to an estimated 5.5 million in 2010. Key drivers of its success have been its quality, consistency and aggressive global promotion through various media.
Guiding the travellers I Where do I start? Tawsif Dowla
This document provides an overview of tourism and experiential travel. It defines key tourism terms like tourists, tourist guides, and tours. It also discusses different frameworks for understanding the tourism industry, including the experiential economy and explorer quotient (EQ) market segmentation tool. The document then outlines a 12 step process for crafting memorable tourist experiences that involve knowing the community/region, choosing a theme, planning immersive activities, and delivering and evaluating the experience. It emphasizes the importance of storytelling, personalization, and attention to detail in developing exceptional tours that leave lasting impressions on travelers.
The document discusses branding and marketing strategies for tourism in the Mekong region. It proposes the "Explore Mekong" campaign to promote tourism across 13 priority areas along the Mekong River through targeted, creative, and web-based marketing. The campaign would utilize a booking engine, contests, events and collateral to drive traffic to its website and social media platforms, with the goal of increasing tourism expenditure in the region.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
Public Relations Proposal: Tourism to OmanSabina Leybold
Our PR campaign proposal is designed to increase awareness of Oman as a safe travel destination and to boost actual tourism numbers to the country. We plan to achieve these goals through social media conversation, influencer relations, and pop-up events. This public relations proposal starts with situational analysis and leads into our planned objectives, target audiences, tactics, and evaluation methods.
Adventure travel industry growth statsv2Kelsey Albert
AdventureLink Adventure travel is the easiest way to find and book unforgettable trips. We hand selected thousands of trips from only the top operators in the world and organize them in a way that makes planning your next trip not only stress-free but fun and exciting.
This document provides an agenda for the Social Media & Tourism Forum taking place from November 16-17, 2011 in Johannesburg, South Africa. The forum will explore how social media can transform and benefit the tourism industry in Africa by connecting tourism professionals and discussing best practices. Speakers will present case studies and strategies on using social media platforms like Facebook and mobile applications to engage visitors, drive tourism growth, and measure return on investment. Attendees will learn how to develop an effective social media strategy for promoting their hospitality, travel and tourism brands online.
This document discusses adventure tourism, which consists of physical activities, exploration, and cultural exchange. It provides examples of physical activities like skydiving, base jumping, and skiing. The adventure tourism industry is resilient and had a turnover of $89 billion in 2010. The average adventure tourism experience costs $500. Stakeholders in the industry include customers, employees, organizations like the Adventure Travel Trade Association, and tourist boards. Risks of adventure tourism include injury, dehydration, hypothermia, and damage to the environment. Trends in adventure tourism include families participating together and a focus on responsible travel.
India's tourism industry generated about $100 billion in 2008 with 5 million foreign tourist arrivals and 562 million domestic visits. The different types of tourism in India include heritage, ecotourism, adventure, wildlife, pilgrimage, medical and MICE tourism. Malaysia recorded over 22 million tourist arrivals in 2008, generating RM49.5 billion, and focuses on cultural, adventure, beach, medical and agricultural tourism. Both countries actively promote tourism through international campaigns like "Incredible India" and "Malaysia Truly Asia" as well as domestic promotions. SWOT analyses found strengths include natural diversity but weaknesses are poor infrastructure while opportunities are rising incomes but threats include fluctuations in arrivals and increasing competition.
kerala adventure | kerala adventure tourism | tourist places in kerala | adve...iwebtra seo cochin
This document discusses adventure tourism in Kerala, India. It defines adventure tourism as travel to remote areas involving unexpected experiences and risk. Adventure tourism is growing in popularity as tourists seek unusual vacations different from beach vacations. The document lists various land, water, and air-based adventure activities commonly done in Kerala like trekking, river running, parasailing, and paragliding. It provides contact information for a Kerala adventure tourism company.
Adventure travelis a type of tourism, involving exploration or travel to remote, exotic and possibly hostile areas. Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.
This document discusses adventure tourism. It defines adventure tourism as tourism involving calculated risks through activities like sports. It notes that adventure tourism uses natural environments and that cultural factors and accessibility can influence destinations. Some popular adventure sports mentioned include paragliding, canyoning, climbing, rafting, and bungee jumping. The document concludes that adventure tourism allows travelers to experience unexpected moments of adrenaline through unusual holiday activities.
Adventure travel involves exploration or travel to remote areas and may include physical activities, cultural experiences, or engagement with nature. Popular adventure tourism activities include mountaineering, trekking, bungee jumping, rafting, rock climbing, and paragliding. Eco-tourism and ethno-tourism are forms of soft adventure tourism that focus on minimal environmental impact and cultural interaction.
This document provides information about WorldVentures, a global travel club company. Some key details include:
- WorldVentures offers travel packages and membership programs that allow members to save money on travel and earn income through referrals.
- Their flagship product is the DreamTrips membership which provides access to organized group trips around the world.
- The company has over 7 years of experience in the travel industry and operates in 25+ countries globally with offices in Texas and Malaysia.
- Members can book flights, hotels, tours and other travel through Rovia, WorldVentures' online booking platform.
- The opportunity allows members to earn rewards points, qualify for monthly bonuses,
Exclusive Research: The Trends That Will Shape the Future of Travel - Mumbrel...Darren Wells
In a series of one-on-one interviews with CEOs, CMOs, product pioneers and marketing leads from across the travel industry, FutureBrand has conducted global research into travel futures. Its research reveals some of the trends shaping the future of travel and identifies which brands are best placed to prosper.
This document discusses the tourism industry in India. It provides an overview of the different types of tourism in India, including medical, adventure, heritage, eco and religious tourism. It also outlines the various segments of the tourism industry, including accommodation, transportation, travel agents, attractions and tour operators. Statistics on foreign and domestic tourism in popular states are presented, as are figures on foreign tourist arrivals, earnings and FDI. The document also discusses Veena World, a leading Indian travel company, and covers the characteristics and 7Ps of tourism - product, price, place, promotion, people, process and physical evidence.
The document provides an overview of travel and tourism including defining tourism, different types of tourism, business models in the travel industry, tourism statistics globally and in India, adventure tourism opportunities in India, new tourism products, key sectors and service providers in the tourism industry, the economic contribution of tourism, and factors that could drive future growth in tourism. It also discusses specific tourism operators and options in India like SOTC.
The document discusses various aspects of tourism in India such as its economic contribution, growth projections, government initiatives, and SWOT analysis. It also provides details about two tour operators - Cox and Kings, the oldest travel company globally established in 1758, and Kesari, an Indian tour operator focusing on quality travel experiences and customer satisfaction. Kesari segments the market based on geography, demographics, psychographics, and behavior to effectively target and position itself.
Marketing plan for android app explore by soumya jaiswal nit raipurSoumya Jaiswal
The document outlines a marketing plan for an Android travel app called "Explore". The app allows users to browse and book tour packages, flights, trains, and tickets. The plan discusses the target market of millennial, family, and older travelers. It proposes a value proposition of empowering travelers with information and one-stop booking of travel products. Key aspects of the plan include products and features, pricing, promotions, and an implementation schedule to launch the app and promote ongoing growth.
The OSD deck presents the problem we aim to solve, the manner in which we intend to do so, and the overall thesis of change we propose for pushing the Travel & TOurism industry, one of the world's most dominant economic forces, into a position of sustainability and net-positive social impact.
Adventure Travel Trade Association and Vital Wave Consulting present adventure tourism industry statistics and forecasts for emerging markets, November 2012 at World Travel Market in London.
The "Incredible India" campaign was launched in 2002 to promote tourism in India globally. It was initiated by the Ministry of Tourism and created by the ad firm Ogilvy & Mather. The campaign showcased India's diversity and culture through visuals and events to increase tourist inflows. It has been successful, winning several international awards and seeing international tourist arrivals increase from 2.38 million in 2002 to an estimated 5.5 million in 2010. Key drivers of its success have been its quality, consistency and aggressive global promotion through various media.
Guiding the travellers I Where do I start? Tawsif Dowla
This document provides an overview of tourism and experiential travel. It defines key tourism terms like tourists, tourist guides, and tours. It also discusses different frameworks for understanding the tourism industry, including the experiential economy and explorer quotient (EQ) market segmentation tool. The document then outlines a 12 step process for crafting memorable tourist experiences that involve knowing the community/region, choosing a theme, planning immersive activities, and delivering and evaluating the experience. It emphasizes the importance of storytelling, personalization, and attention to detail in developing exceptional tours that leave lasting impressions on travelers.
The document discusses branding and marketing strategies for tourism in the Mekong region. It proposes the "Explore Mekong" campaign to promote tourism across 13 priority areas along the Mekong River through targeted, creative, and web-based marketing. The campaign would utilize a booking engine, contests, events and collateral to drive traffic to its website and social media platforms, with the goal of increasing tourism expenditure in the region.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
Public Relations Proposal: Tourism to OmanSabina Leybold
Our PR campaign proposal is designed to increase awareness of Oman as a safe travel destination and to boost actual tourism numbers to the country. We plan to achieve these goals through social media conversation, influencer relations, and pop-up events. This public relations proposal starts with situational analysis and leads into our planned objectives, target audiences, tactics, and evaluation methods.
Adventure travel industry growth statsv2Kelsey Albert
AdventureLink Adventure travel is the easiest way to find and book unforgettable trips. We hand selected thousands of trips from only the top operators in the world and organize them in a way that makes planning your next trip not only stress-free but fun and exciting.
This document provides an agenda for the Social Media & Tourism Forum taking place from November 16-17, 2011 in Johannesburg, South Africa. The forum will explore how social media can transform and benefit the tourism industry in Africa by connecting tourism professionals and discussing best practices. Speakers will present case studies and strategies on using social media platforms like Facebook and mobile applications to engage visitors, drive tourism growth, and measure return on investment. Attendees will learn how to develop an effective social media strategy for promoting their hospitality, travel and tourism brands online.
This document discusses adventure tourism, which consists of physical activities, exploration, and cultural exchange. It provides examples of physical activities like skydiving, base jumping, and skiing. The adventure tourism industry is resilient and had a turnover of $89 billion in 2010. The average adventure tourism experience costs $500. Stakeholders in the industry include customers, employees, organizations like the Adventure Travel Trade Association, and tourist boards. Risks of adventure tourism include injury, dehydration, hypothermia, and damage to the environment. Trends in adventure tourism include families participating together and a focus on responsible travel.
India's tourism industry generated about $100 billion in 2008 with 5 million foreign tourist arrivals and 562 million domestic visits. The different types of tourism in India include heritage, ecotourism, adventure, wildlife, pilgrimage, medical and MICE tourism. Malaysia recorded over 22 million tourist arrivals in 2008, generating RM49.5 billion, and focuses on cultural, adventure, beach, medical and agricultural tourism. Both countries actively promote tourism through international campaigns like "Incredible India" and "Malaysia Truly Asia" as well as domestic promotions. SWOT analyses found strengths include natural diversity but weaknesses are poor infrastructure while opportunities are rising incomes but threats include fluctuations in arrivals and increasing competition.
kerala adventure | kerala adventure tourism | tourist places in kerala | adve...iwebtra seo cochin
This document discusses adventure tourism in Kerala, India. It defines adventure tourism as travel to remote areas involving unexpected experiences and risk. Adventure tourism is growing in popularity as tourists seek unusual vacations different from beach vacations. The document lists various land, water, and air-based adventure activities commonly done in Kerala like trekking, river running, parasailing, and paragliding. It provides contact information for a Kerala adventure tourism company.
Adventure travelis a type of tourism, involving exploration or travel to remote, exotic and possibly hostile areas. Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature.
This document discusses adventure tourism. It defines adventure tourism as tourism involving calculated risks through activities like sports. It notes that adventure tourism uses natural environments and that cultural factors and accessibility can influence destinations. Some popular adventure sports mentioned include paragliding, canyoning, climbing, rafting, and bungee jumping. The document concludes that adventure tourism allows travelers to experience unexpected moments of adrenaline through unusual holiday activities.
Adventure travel involves exploration or travel to remote areas and may include physical activities, cultural experiences, or engagement with nature. Popular adventure tourism activities include mountaineering, trekking, bungee jumping, rafting, rock climbing, and paragliding. Eco-tourism and ethno-tourism are forms of soft adventure tourism that focus on minimal environmental impact and cultural interaction.
This document provides information about WorldVentures, a global travel club company. Some key details include:
- WorldVentures offers travel packages and membership programs that allow members to save money on travel and earn income through referrals.
- Their flagship product is the DreamTrips membership which provides access to organized group trips around the world.
- The company has over 7 years of experience in the travel industry and operates in 25+ countries globally with offices in Texas and Malaysia.
- Members can book flights, hotels, tours and other travel through Rovia, WorldVentures' online booking platform.
- The opportunity allows members to earn rewards points, qualify for monthly bonuses,
Exclusive Research: The Trends That Will Shape the Future of Travel - Mumbrel...Darren Wells
In a series of one-on-one interviews with CEOs, CMOs, product pioneers and marketing leads from across the travel industry, FutureBrand has conducted global research into travel futures. Its research reveals some of the trends shaping the future of travel and identifies which brands are best placed to prosper.
This document discusses the tourism industry in India. It provides an overview of the different types of tourism in India, including medical, adventure, heritage, eco and religious tourism. It also outlines the various segments of the tourism industry, including accommodation, transportation, travel agents, attractions and tour operators. Statistics on foreign and domestic tourism in popular states are presented, as are figures on foreign tourist arrivals, earnings and FDI. The document also discusses Veena World, a leading Indian travel company, and covers the characteristics and 7Ps of tourism - product, price, place, promotion, people, process and physical evidence.
The document provides an overview of travel and tourism including defining tourism, different types of tourism, business models in the travel industry, tourism statistics globally and in India, adventure tourism opportunities in India, new tourism products, key sectors and service providers in the tourism industry, the economic contribution of tourism, and factors that could drive future growth in tourism. It also discusses specific tourism operators and options in India like SOTC.
The document discusses various aspects of tourism in India such as its economic contribution, growth projections, government initiatives, and SWOT analysis. It also provides details about two tour operators - Cox and Kings, the oldest travel company globally established in 1758, and Kesari, an Indian tour operator focusing on quality travel experiences and customer satisfaction. Kesari segments the market based on geography, demographics, psychographics, and behavior to effectively target and position itself.
Marketing plan for android app explore by soumya jaiswal nit raipurSoumya Jaiswal
The document outlines a marketing plan for an Android travel app called "Explore". The app allows users to browse and book tour packages, flights, trains, and tickets. The plan discusses the target market of millennial, family, and older travelers. It proposes a value proposition of empowering travelers with information and one-stop booking of travel products. Key aspects of the plan include products and features, pricing, promotions, and an implementation schedule to launch the app and promote ongoing growth.
The trends that will shape the future of travel.
In a world of possibilities, there are myriad reasons why people leave their homes and travel, whether on personal quests or business trips.
In a series of one-on-one interviews with CEOs, CMOs, product pioneers and marketing leads from across the travel industry, FutureBrand have conducted global research into travel futures. Its research reveals some of the trends shaping the future of travel and identifies which brands are best placed to prosper.
Hear from FutureBrand CEO of Asia Pacific, Richard Curtis, as he explains the findings and their potential for travel marketers.
The document discusses Cox & Kings, a tourism company in India. It provides details about the company's history, operations, competitors and segmentation of tourists. It also outlines Cox & Kings' brand strategy to achieve a well-defined brand personality and acquire 17% market share through promotion of various tourism segments, improving services, and using technology and marketing initiatives.
The document discusses Cox & Kings, a tourism company in India. It provides details about the company's history, operations, competitors and strategies. Cox & Kings has over 250 sales points across India and operates in 19 countries. It aims to achieve a 17% market share through developing unique brand positioning and consistent promotion. The company's brand vision is to offer additional tourism segments and improve service quality over the next 5 years.
This document outlines Islamic tourism and its potential in OIC countries. It discusses the key components of Islamic tourism including halal hotels, food, and transport. Muslim tourists are most concerned with halal food and Muslim-friendly experiences. Islamic tourism has grown significantly but remains a niche market, with the top source markets being Saudi Arabia, Iran, UAE, and Qatar. Top destinations include Malaysia, Turkey, UAE, and Saudi Arabia. Ongoing challenges include lack of standards and financing, while opportunities exist in economic growth, innovative products, and social media marketing. The document recommends national and OIC cooperation on policies, expertise sharing, and image building, as well as industry efforts on halal certification, training, and gender
This document discusses the future adventure traveller. It begins by defining adventure tourism and describing hard and soft adventure travel activities. It then outlines the learning objectives of the module which are to understand the adventure traveller, new and growing markets, global trends, and the future travel experience. It provides details on multi-generational travel, the adventure curious traveller, and the rise of markets from Eastern Arabic countries and India. It emphasizes tailoring tours, itineraries, and marketing to meet the needs and expectations of these evolving markets.
Sky High aims to increase tourism economic benefits and be internationally recognized as a preferred travel destination. Its tourism product consists of attributes like accommodations and transportation, and benefits like relaxation. It focuses on youth, office workers, and business travelers. Competition includes other tour operators, but Sky High's USPs are its homely environment, social marketing, pricing, and customized trips.
The document discusses India's tourism sector. It states that in 2012, tourism accounted for 6.6% of India's GDP and supported over 39 million jobs. The sector is predicted to grow at an average annual rate of 7.9% until 2023. In 2013, India attracted 6.85 million international tourist arrivals. The Incredible India campaign, launched in 2002, was successful in branding India as a tourist destination and helped grow foreign tourist arrivals. The document also recommends expanding visa on arrival programs and developing niche tourism sectors like medical, education and rural tourism to further promote tourism in India.
The document discusses adventure travel and the Adventure Travel Trade Association (ATTA). It states that adventure travel is the fastest growing segment of the tourism industry, as travelers increasingly seek authentic experiences like climbing and kayaking. The ATTA considers adventure travel to be more recession-proof than other types of travel, as adventure travelers prioritize these activities. The ATTA works to support the adventure travel industry and help destinations develop their adventure tourism offerings.
Wild Cats Adventure provides adventure travel packages in Nepal. It specializes in adventure sports tours for individuals, couples, and groups. The adventure travel market in Nepal is growing and Wild Cats aims to meet market demand. It will compete with other adventure travel companies in Nepal. Wild Cats' marketing strategy involves developing brand recognition and targeting couples, groups, and corporate customers through advertising and promotions. It provides a sales forecast and break-even analysis and outlines implementation milestones for its marketing campaign.
The document discusses strategies for attracting Muslim tourists to the Philippines from key markets like the Middle East, Indonesia, and other Southeast Asian countries. It notes that the Muslim outbound travel market is large but the Philippines has not captured as many Muslim tourists as neighboring countries. However, recent DOT marketing efforts have increased Muslim visitor arrivals. The document profiles Muslim tourist characteristics, expectations, spending habits, and top destinations from source countries. It outlines DOT's marketing activities focused on the Middle East, including roadshows, trade shows, and familiarization trips to boost the Philippines as a Muslim-friendly travel destination.
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Marketing plan for an android app - FLYMamtaJamgade
This document provides a marketing plan for an Android travel app called "Fly". The app aims to provide travelers with tour packages, flight and train ticket booking. Key points:
- The app allows users to browse tour packages, select dates, book and view their plans. Users can also book flights and train tickets.
- The target market includes millennials, families, and travelers looking for customized or group tours in regions like North America, Europe, and Asia-Pacific.
- The marketing strategy focuses on digital promotion through social media, blogs, and reviews. Incentives like discounts and cashback rewards are offered to users.
- The plan details the infrastructure, pricing, distribution through app stores,
Develop and Market : Product - PresentationAkshay Kher
The document describes a survey conducted about a proposed new tourism business called "Chutti on Wheels" that offers caravan-based travel. Some key findings from the survey include:
- Most respondents were interested in the concept, with 60% finding the idea of a "mobile hotel" appealing.
- The most important criteria for accommodation selection were found to be ambience, hospitality, food, security, location and climate.
- The survey identified 4 potential customer segments based on geographic and demographic factors, such as metropolitan residents of West India aged 41-50 earning Rs. 15 lakhs annually.
- The majority of respondents said they would be willing to pay Rs. 1000-2000 per
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
How To Talk To a Live Person at American Airlinesflyn goo
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Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
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Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
3. RESEARCH
33% of global travellers and 44% Indian travellers plan to
increase their travel budgets in 2016 – Reason : their family
deserves it.
While ‘Special offers’ determine the choice of destination for
one in two global travellers - 34% citing ‘Special offers’ as a
motivation for selecting a destination.
Trip Recommendation to repeat customers.
‘Express booking’ button.
Google analysis shows that an average travel shopper visits
22 websites before finally booking a trip.
Food is slowly becoming the sole reason to travel for many.
The rise of “Bleisure” travel: Mixing business and pleasure.
4. IMPORTANCE OF REVIEW SECTION
Around 70% of travelers look at 20 reviews in the trip planning
phase.
As many as 93% of travelers say their booking decisions are
impacted by online reviews.
At least 49% of travelers won’t book a hotel without reviews.
9. NEW PRODUCTS – WE TAKE CARE OF
EMOTIONS
Multi Generational – we have everything for everyone.
Girls Outing – Why should boys have all the fun.
Spiritual – De-Stress yourself.
Extreme Adventures – Quad bike racing, Rafting, Bunjee etc –
Test your Extreme.
Experimental i.e other than popular destinations.
10. OTHER MEASURE
Coupons as in corporate gifting, birthday presents.
One of the ways to do that is by using the Urgency principle
‘Last few tickets available at discounted price’
‘Book now to get a free hotel upgrade’
Book in the next one hour to get free wine on arrival
‘Get complimentary breakfast if booked in the next 30
minutes‘
Loyalty Points
17. SURVEY – ADVENTURE TRAVEL AND TOURISM
ASSOCIATION
Average spend per day per person – INR 8900
Average Duration of trip – 8.65 days
28.1% adventurists buy special equipments
62.25% reported prior domestic adventure travel
experience
66% male, 71.5% married, 58.5% have children
25. INTERNATIONAL ACTIVITY TOURS –
PORTFOLIO ANALYSIS
Jungle Safari – Madikwe(SA), Serengeti National Park
Mountaineering – Mt Everst, K2, Alps
Canyoning - Germany, France, Ecuador, Colombia and
Norway
Zip-lining – Costa Rica, SA, Malaysia, Indonesia
Ice swimming – Finland, USA
White water rafting – Zambezi River(Zambia), Suarez
River(Colombia), Sun Kosi River(Nepal)
27. INTERNATIONAL ACTIVITY TOURS SEGMENT
We bring you the best the place can offer
Customization
Everything for Everyone
Price Range 60000-100000
One to one/ personal marketing
Individual Specialized vendors but fixed itinerary
Central control
Corporate tie-ups
30. POPULAR TOURIST DESTINATION FOR INDIANS
Top 10 Countries:
Singapore, Thailand, United States, Malaysia, Hong Kong,
United Kingdom, Australia, China, Switzerland and Canada
Top 3 Emerging Countries:
Sri Lanka, Nepal and Japan
31. OUTBOUND INDIA TRAFFIC 2012
1108
1037
982
634
820
496
402
6821
Number of Indian visitors (in '000)
Singapore
Thailand
UAE
US
Malaysia
China
UK
Others
32. OUTBOUND INDIA TRAFFIC 2017(EST)
2080
2070
1929
830
1456
802
528
11032
Number of Indian visitors (in '000)
Singapore
Thailand
UAE
US
Malaysia
China
UK
Others
33. INDIA OUTBOUND TOURIST
Years
Destination
2007 2012 2017 (Est)
Singapore 749 1108 2080
Thailand 506 1037 2070
UAE 622 982 1929
US 567 634 830
Malaysia 422 820 1456
China 464 496 802
UK 335 402 528
Number of Indian visitors (in '000)
35. ARTICLE-1
“However, there are many challenges in outbound travel. In
India, companies tend to specialize in either inbound or
outbound, few do both successfully. The skill sets and
experience needed for both segments are unique and not
complementary. The average Indian travel agent deals with
customers who are extremely price sensitive and are inherent
shoppers. Bargaining is a cultural trait.
There is basically a feeling that agents have no right to make
money. In general, agencies in India are not equipped or
trained in charging fees. Another hurdle for Indian outbound
tourism market is the rupee depreciation that has become a
very big hurdle for Indian outbound tourism. Destinations such
as United States, Canada, London, France, Italy and
Switzerland have seen a dip in bookings due to rupee
depreciation.”
~ Economic Times - Anjali Gupta, Director, Y not Travel.