This document provides a marketing plan for an Android travel app called "Fly". The app aims to provide travelers with tour packages, flight and train ticket booking. Key points:
- The app allows users to browse tour packages, select dates, book and view their plans. Users can also book flights and train tickets.
- The target market includes millennials, families, and travelers looking for customized or group tours in regions like North America, Europe, and Asia-Pacific.
- The marketing strategy focuses on digital promotion through social media, blogs, and reviews. Incentives like discounts and cashback rewards are offered to users.
- The plan details the infrastructure, pricing, distribution through app stores,
“Content is the mother of all traveling.” If we would’ve asked Barack Obama to sum up the message of this slide show, that might very well have been his concise answer. Content is sine qua non throughout Google’s ‘Five Stages of Travel’. Hotel marketers, may we have your attention?
Empowering Travel Planners!
BookMyTraveller.com - one-Stop-Shop for travel agents to Plan and Book customized holiday packages and access to the itinerary, tickets, on-demand services for travellers
“Content is the mother of all traveling.” If we would’ve asked Barack Obama to sum up the message of this slide show, that might very well have been his concise answer. Content is sine qua non throughout Google’s ‘Five Stages of Travel’. Hotel marketers, may we have your attention?
Empowering Travel Planners!
BookMyTraveller.com - one-Stop-Shop for travel agents to Plan and Book customized holiday packages and access to the itinerary, tickets, on-demand services for travellers
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Retos de la comunicación digital: marketing, audiencias, contenidos y omni-canal.
Miguel Parra, Director de Desarrollo de Negocio.
Customer Experience en Oracle para España y Portugal.
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
A Study on the Consumer Perception of the Online Travel Agents in the Leisure...Ameya Sonkusale
Studied the customer perception and their buying behavior towards Online Travel Agencies (OTA). Studied the challenges faced by OTAs to convert a potential buyer into a customer and the reasons why traditional agents are successful in spite of a strong emerging trend of buying online. Identified strategies, based on the results of market research and analysis through various models, that OTAs can implement in order to overcome advantages enjoyed by the traditional travel agents
This paper will define “sense of place”, and explain how creating a “sense of place” in the airport environment can better meet the needs and expectations of today’s travelers. Specific examples of how today’s airports are creating a “sense of place” will be provided, and the role of technology and infrastructure in facilitating an enhanced traveler experience will be discussed. Finally, benefits of a “sense of place” – to airports, airlines, passengers, and local economies – will be described.
Tired planing your next vacation trip? We can help you build your route plan automatically based on destination’s information, preferred dates and traveler’s interests.
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Whitepaper: Top hotel industry trends to look out for in 2016Iconsulthotels
An interesting white paper produced by the organisers the Hotel 360 - The Hotel Business Conference about hotel industry trends to watch out for in 2016.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Get to grips with the new multi-screen travel consumerGina Baillie
Mobile, tablets, desktop - consumers are flitting from device to device. How can travel brands respond? Where should they invest? What do consumers really want from their mobile interactions with travel brands?
Retos de la comunicación digital: marketing, audiencias, contenidos y omni-canal.
Miguel Parra, Director de Desarrollo de Negocio.
Customer Experience en Oracle para España y Portugal.
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
A Study on the Consumer Perception of the Online Travel Agents in the Leisure...Ameya Sonkusale
Studied the customer perception and their buying behavior towards Online Travel Agencies (OTA). Studied the challenges faced by OTAs to convert a potential buyer into a customer and the reasons why traditional agents are successful in spite of a strong emerging trend of buying online. Identified strategies, based on the results of market research and analysis through various models, that OTAs can implement in order to overcome advantages enjoyed by the traditional travel agents
This paper will define “sense of place”, and explain how creating a “sense of place” in the airport environment can better meet the needs and expectations of today’s travelers. Specific examples of how today’s airports are creating a “sense of place” will be provided, and the role of technology and infrastructure in facilitating an enhanced traveler experience will be discussed. Finally, benefits of a “sense of place” – to airports, airlines, passengers, and local economies – will be described.
Tired planing your next vacation trip? We can help you build your route plan automatically based on destination’s information, preferred dates and traveler’s interests.
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Whitepaper: Top hotel industry trends to look out for in 2016Iconsulthotels
An interesting white paper produced by the organisers the Hotel 360 - The Hotel Business Conference about hotel industry trends to watch out for in 2016.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
Travel App Development Guide Features Steps Cost.pdfSuccessiveDigital
This is an article about travel app development. It discusses the benefits of travel apps for businesses and travelers. It also details the steps involved in developing a travel app. Some of the important points from this article are the different types of travel apps that can be developed and the features that can be included in them.
Visit: https://successive.tech/blog/travel-app-development-guide/
A presentation on a new travel app proposal made by Indraneel Dey, VIT Vellore, during a marketing internship done under the guidance of Prof. Sameer Mathur, IIM Lucknow
Hi,
This is Vikapla Case Study - Makemytrip. Deep Kalra, Founder and Chief Executive Officer, Travel and Tourism Market , Online Travel Services (OTS), Promotion.
Credits - Sanjay Kumar Kar is an Assistant Professor in Marketing and Assistant Dean (Academic Affairs) at the Department of Management.
INDIAN EXPORT POLICIES-
India's export finances involve various financial instruments and policies that are used to promote and facilitate the export of goods and services from the country.
Some key aspects of Indian export finances include:
Export credit:
o The government and commercial banks provide export credit to Indian exporters to help them finance their export activities. This credit is usually provided at a lower interest rate than the normal rate of interest.
o Pre-shipment and post-shipment finance: Indian exporters can access pre-shipment and post-shipment finance to cover the cost of production and other expenses related to exporting.
Foreign exchange management:
o The Reserve Bank of India (RBI) manages India's foreign exchange reserves and sets policies to ensure the stability of the rupee and facilitate exports.
Export promotion schemes:
o The Indian government offers various export promotion schemes to encourage exports, such as the Merchandise Exports from India Scheme (MEIS) and the Services Exports from India Scheme (SEIS).
Duty drawback schemes:
o The Indian government offers duty drawback schemes to refund certain duties and taxes paid on inputs used in the production of export goods.
Export-Import Bank of India (Exim Bank):
o Exim Bank provides financial assistance to Indian exporters and importers, as well as financing for overseas projects.
Foreign Trade Policy (FTP):
o The government of India announces Foreign Trade Policy every 5 years to provide the framework of the trade policies, procedures and incentives to boost exports.
The Major Agricultural Commodities Exported From India Include:
Year Agricultural Commodities Valued ($ billion)
2019-20 Basmati Rice 3
2019-20 Marine Products 6
2019-20 Cotton 2
2019-20 Oil Meals 1
2019-20 Pulses Lentils 1
Chickpeas
2019-20 Fruits and Vegetables Mangoes 2
Bananas
Onion
2019-20 Spices Pepper 3
Ginger
Turmeric
Cardamom
Marine Products: India's marine products exports have been increasing year by year.
Basmati Rice: India is one of the largest exporters of Basmati Rice in the world.
Fruits and Vegetables: India is a major exporter of fruits and vegetables.
Cotton: India is one of the largest exporters of cotton in the world.
Oil Meals: India is one of the largest exporters of oil meals.
Pulses: India is a major exporter of pulses.
Spices: India is a major exporter of spices.
It is worth noting that the export figures are affected by many factors such as global demand, domestic production, competition from other countries, currency fluctuation, trade policies, among others.
Recommendations for Indian agriculture export-
Focus on high-value crops:
India should focus on exporting high-value crops such as fruits, vegetables, and flowers, as they fetch higher prices in the international market.
Improve infrastructure:
The Indian agriculture sector needs to improve its infrastructure, such as cold storage facilities, transportation, and
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
Understanding the market you work & compete in is very important when it comes to success.
Guest & Competitive Intelligence is where it all starts.
Here's where you begin...........................
Companies corporate identify is seemed to be in its brand. KS Designers will provide you a effective brand design that represents your companies identify and goals. A successful corporate brand design will give you instant credibility and lasting recognition.
Similar to Marketing plan for an android app - FLY (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. I. Brief overview of situation
II. Fly – An Android App
III. How the App Works?
4. Brief Overview of situation
Today’s people are living the hectic lives. They don’t even
get time for lunch.
In such situations if they get the vacations for a few
days/weekends, they plan to go out for relaxation and
change of phase.
Even some are intended to go for the business tours.
So, people need some easy ways for their plans to
happen.
They need the better facilities and services for their new
journey.
7. FLY – An Android App
FLY – To Create Memories is an app
for the travelers.
It is an app providing the travelling
services on your finger tips.
It offers a wide range of tour packages
and allows customers to get the flight,
train and travel tickets for they journey.
With the simple booking and return
policies, FLY is an ideal platform for
their dream tours.
Wander wherever you Want!
9. 1.Download the App.
2.Login with your Gmail account.
3.Choose your location country wise.
4.Explore the unlimited tour packages in your
county/abroad and the recommended ones.
5.Select the desired packages, dates and book it.
6.Done! Your tour plans will be display on your screen
and you will have to get ready for it.
7.You can also come to our office for more enquiry.
8.The other facilities of flight and train tickets booking will
also be provided by clicking on the ‘Ticket Booking’ slot.
11. Market Overview
Global luxury travel market is expected to
garner $1,154 billion by 2022, registering a
CAGR of 6.4% during the forecast period
2016-2022.
Luxury travel market epitomizes most
desirable destinations, luxurious
accommodations, convenient transport
facilities and authentic travel experience to
its travelers.
12. Luxury Target Market’s Key Benefits :
The Study provides an in-depth analysis of the global luxury travel
market with current trends and future estimations to elucidate the
imminent investment pockets.
The report provides a quantitative analysis form 2014 to 2022, which
is expected to enable the stakeholders to capitalize on prevailing
market opportunities.
The report provides actual historical figures for 2014 and 2015 and
provides forecast from 2016 to 2022, considering 2015 as base.
Competitive intelligence highlights the business practices followed
by leading players across various regions.
13. Target
Age Group :
Millennial (21-30)
Generation (31-40)
Baby Boomers (41-60)
Silver Hairs (60 and above)
Types of Travelers :
Absolute Luxury
Aspiring Luxury
Accessible Luxury
Types of Tours :
Customized and Private Vacation
Adventure and Safari
Cruise/ship Expedition
Small Group Journey
Celebration and Special Event
Culinary Travel and Shopping
Geography :
North America
U.S. , Canada , Mexico.
Europe
Germany , France , Italy.
Asia – Pacific
India , China.
Lamea
Africa , Middle-East.
18. Customers’ Needs/Wants
Customer Want to
experiment and try
different travelling
models without any
regret of booking an
undesired tour packages.
Consumers today want
to experience their best
tours . They want
comfortable and
convenient journeys.
Consumers get bored of
similar travel
experiences and want
some extra and unique
services and facilities.
Customers need the
convenient ways for
their ticket bookings and
travelling.
21. Points of Parity
Customer
can make
their advance
bookings.
Security
deposits.
Travelling services
will be hygienic,
good transport
facilities,
accommodations,
authorized.
Regular
customers will
be given
discounts.
22. Points of Difference
To get the best possible
travel experiences,
customers can browse the
recommended ones by
logging In and can take the
suggestions from experts.
Ticket Bookings and
ticket delivery at your
doorsteps.
Tours under the
guidance of an expert.
10% discount if travel
gets late.
Customers can buy a
weekend/holiday
package of any national
tour and keep it for a
month.
30% of the security
deposits.
23. Value Proposition
Empowering the travelers with rich information.
Offering travel Super stone : Buy multiple products across
multiple brands.
Providing opportunities for instant booking with real time
purchase of all travel products, tickets delivered at doorsteps.
Offering 24×7 customer services.
Ensuring transparency and reliability.
Ensuring convenience of buying anytime and anywhere around
the Globe.
25. Products
Exploring various tour plans
according to the region you want to
explore.
Free delivery of tickets.
Personal account on the app providing
inbuilt 1GB cloud where you can get
cashback/discount vouchers as prizes.
Advance trial options.
Free Features
26. Points of Difference
Security deposits only on high
priced/foreign tours.
Customers can buy a weekend/holiday
package of any national tour and keep
it for a month.
Customers can keep track of their
recommended tours and travels.
Premium Features
27. Price
World wide FLY tours at its best price.
Clear cut one line tour price.
No hidden costs.
No extra charges for stipulated sightseeing in tour
programme or meals when on tour.
Air fare, Airport taxes (except fluctuations), Visa
Charges, Insurance (for selected tours) included.
Tips to guides and drivers included.
30% of the security deposits.
28. Promotion
Word of mouth marketing.
Blogs advertising.
Social media ads.
Connection with the companies for their business
tours.
Promotional videos on YouTube & other social
media.
Featuring apps in various programs like
destination wedding, parties, college students’
gatherings, public places.
29. Incentives
A discount coupon is added in the customer’s
account whenever the offers has been established.
Special offers for the regular customers like official
tours.
See and enjoy World with entertainment, Smiles
and Laughter.
Games, Antakshari, Dance and Fun on Fly Tours.
Attentive, caring Tour Managers to make the tour
more enjoyable for every guest.
30. The Android App will be distributed on the
following Platforms:
Distribution
33. Implementation Plan
Prepare editorial calendar with date of release of
news, announcements and promotional activities.
App testing, Official Launch and press release.
Promotion of the app on all social media networking sites,
featuring of the app’s teaser on YouTube and creation of blog
posts.
Getting featured on major app review sites, pushing
notification updates through mails and messages and
updating the features of App.
Developing strategies to maintain customer retention and
growth, focus on new target market and expansion by
collaborating with other major bands.
34.
35.
36. Disclaimer
Created by Mamta Jamgade, VNIT Nagpur,
during a Marketing Internship by Prof.
Sameer Mathur, IIM Lucknow.
Prof. Sameer Mathur,
IIM Lucknow
Mamta Jamgade
VNIT, Nagpur