The document provides a summary of South African Tourism's participation at the ITB Berlin trade show in March 2014. It includes insights into the German travel market such as arrivals trends showing strong growth from Germany. Market data on travel purpose, accommodation usage, activities, and regional distribution within South Africa is presented. Feedback from exhibitors and stakeholders highlighted opportunities with bloggers and partnerships. South African Tourism's active campaigns in Germany promoting joint marketing and press trips are also summarized. Key learnings center on the dominance of traditional travel agencies in Germany and trends towards experiences like wildlife, culture and wine.
The document summarizes insights from South Africa Tourism's 2014 roadshow in India. Some key findings include:
- Indian tourist arrivals to South Africa and the Western Cape have been increasing year-over-year.
- India has emerged as one of the fastest growing outbound tourism markets in the world.
- Indian travelers are influenced by destinations visited by family/friends and seek unique experiences.
- Safety, visa issues, and food accommodations were some concerns raised by Indian tourists.
- Next steps include hosting Indian tour operators on fam trips and promoting Western Cape film locations.
This document outlines a marketing strategy for Cape Town and the Western Cape from 2015-2020. It establishes a vision to be a top 20 global tourism destination by 2020. Key goals include increasing foreign tourist arrivals to 2.82 million and foreign direct spend to R45 billion by 2020. The strategy identifies global trends in tourism like millennials, luxury travel, and social media. It also analyzes domestic and international markets like Namibia. The approach involves strengthening the destination brand through aligning all sectors behind a single narrative and prioritizing in and out-of-season growth.
This document outlines an action plan to increase tourism in the Cape Karoo region of South Africa by leveraging its assets of star gazing and cuisine. The plan's vision is to get visitors to experience the region's night sky and lamb and spend at least two nights. It identifies astro-tourism and Karoo lamb as opportunities and sets principles of sustainability, responsibility and empowerment. It notes existing tourism assets across towns that can be leveraged and lists subsequent actions around branding, product development and funding that various stakeholders will undertake to realize the plan.
Wesgro: Western Cape Tourism Marketing Plan 2014/2015Judy During
The document provides an overview of Wesgro's tourism strategy and marketing plan for the Western Cape province of South Africa for 2014/2015. The key objectives are to drive visitor numbers, increase spending and value, and reduce seasonality. The strategy focuses on international markets like the US, UK, Germany and emerging markets in Africa, Asia, and Australia. It also aims to promote domestic tourism within South Africa. Major initiatives include rebranding efforts, improving the website, leveraging events, enhancing film promotion, and expanding digital and social media presence. The goal is to market the Western Cape as an inspiring place to discover throughout the year.
The development of mountain biking, MTB and other cycling in the Western Cape Province of South Africa. Presentation by Judy Lain of Wesgro, uploaded with her permission. http://wesgro.co.za/
Sport & Adventure Tourism in Bermuda 2017Glenn Jones
Bermuda Tourism Authority Chief Product and Experiences Development Officer Pat Phillip-Fairn explains the island's position as a premier sport and adventure destination in 2017,
Paradise Blue is a new travel agency in Bangladesh that aims to provide high quality tourism packages between Cox's Bazar and Saint Martin's Island while prioritizing customer satisfaction and environmental sustainability. The agency offers several curated package options at a range of price points and uses promotional strategies like coupons and discounts. Paradise Blue works with partner organizations to provide transportation, accommodations and meals as part of its packages. The agency also engages in tree planting and environmental education to lessen its ecological impact.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
The document summarizes insights from South Africa Tourism's 2014 roadshow in India. Some key findings include:
- Indian tourist arrivals to South Africa and the Western Cape have been increasing year-over-year.
- India has emerged as one of the fastest growing outbound tourism markets in the world.
- Indian travelers are influenced by destinations visited by family/friends and seek unique experiences.
- Safety, visa issues, and food accommodations were some concerns raised by Indian tourists.
- Next steps include hosting Indian tour operators on fam trips and promoting Western Cape film locations.
This document outlines a marketing strategy for Cape Town and the Western Cape from 2015-2020. It establishes a vision to be a top 20 global tourism destination by 2020. Key goals include increasing foreign tourist arrivals to 2.82 million and foreign direct spend to R45 billion by 2020. The strategy identifies global trends in tourism like millennials, luxury travel, and social media. It also analyzes domestic and international markets like Namibia. The approach involves strengthening the destination brand through aligning all sectors behind a single narrative and prioritizing in and out-of-season growth.
This document outlines an action plan to increase tourism in the Cape Karoo region of South Africa by leveraging its assets of star gazing and cuisine. The plan's vision is to get visitors to experience the region's night sky and lamb and spend at least two nights. It identifies astro-tourism and Karoo lamb as opportunities and sets principles of sustainability, responsibility and empowerment. It notes existing tourism assets across towns that can be leveraged and lists subsequent actions around branding, product development and funding that various stakeholders will undertake to realize the plan.
Wesgro: Western Cape Tourism Marketing Plan 2014/2015Judy During
The document provides an overview of Wesgro's tourism strategy and marketing plan for the Western Cape province of South Africa for 2014/2015. The key objectives are to drive visitor numbers, increase spending and value, and reduce seasonality. The strategy focuses on international markets like the US, UK, Germany and emerging markets in Africa, Asia, and Australia. It also aims to promote domestic tourism within South Africa. Major initiatives include rebranding efforts, improving the website, leveraging events, enhancing film promotion, and expanding digital and social media presence. The goal is to market the Western Cape as an inspiring place to discover throughout the year.
The development of mountain biking, MTB and other cycling in the Western Cape Province of South Africa. Presentation by Judy Lain of Wesgro, uploaded with her permission. http://wesgro.co.za/
Sport & Adventure Tourism in Bermuda 2017Glenn Jones
Bermuda Tourism Authority Chief Product and Experiences Development Officer Pat Phillip-Fairn explains the island's position as a premier sport and adventure destination in 2017,
Paradise Blue is a new travel agency in Bangladesh that aims to provide high quality tourism packages between Cox's Bazar and Saint Martin's Island while prioritizing customer satisfaction and environmental sustainability. The agency offers several curated package options at a range of price points and uses promotional strategies like coupons and discounts. Paradise Blue works with partner organizations to provide transportation, accommodations and meals as part of its packages. The agency also engages in tree planting and environmental education to lessen its ecological impact.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
The document discusses tourism in India from a service marketing perspective. It provides an overview of the tourism industry in India, including its size and growth rate. It then profiles three major tourism companies operating in India - Thomas Cook, Cox & Kings, and Expedia. It describes their history, operations, products, and processes. Finally, it performs a SWOT analysis of the tourism industry in India and outlines the future prospects for tourism growth in the country.
This document discusses tourism marketing in India. It notes that tourism is a large industry in India, contributing over 6% to GDP. India receives over 5 million foreign tourists and 562 million domestic tourists annually. The tourism industry generated $100 billion in 2008, and is expected to grow to $275.5 billion by 2018. As tourism involves experiences that cannot be sampled, marketing relies on trust, relationships, and delivering value. Tourism is an intangible, inseparable service that varies depending on customers and locations. Marketing strategies include developing diverse tour packages, promotion campaigns, managing places and people, streamlining processes, and ensuring good physical customer experiences. The scope of tourism marketing could be expanded by promoting undiscovered locations.
Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, provided feedback on leveraging tourism opportunities in the Western Cape following the 2010 FIFA World Cup. Key points included: driving an events strategy to attract visitors year-round and showcase local talent; developing air access from important source markets; promoting winter offerings through international campaigns; employing niche marketing strategies; and leveraging the World Cup brand awareness to convert interest into increased visitor numbers through aggressive promotions and exploiting new media. The presentation concluded with a call to action for the tourism industry to work together on a major marketing campaign.
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Elements of business skills chapter 4 slidesChen Yugin
The document discusses the travel and tourism industry, including definitions of tourism, types of tourists, sources of travel information, and sample tour itineraries. It defines tourism as people traveling outside their usual environment for less than a year for various purposes. There are business and leisure tourists. Sources of travel information include brochures, maps, guidebooks, and the internet. A sample 4-day Singapore sightseeing tour itinerary is provided.
The document discusses the tourism industry and travel agencies. It provides statistics on historical and projected tourism growth from 1950 to 2020. It also discusses the role and types of travel agencies, including how they operate and the different business models like independent agencies, miniples, multiples, and mega agencies. The impacts of tourism on poverty and other industries are also mentioned.
The document presents a business plan for establishing a tourism company called Beyond Tourism LLC in Turkey. It discusses establishing the company in Turkey, including the necessary documents and process. It then outlines the company's mission to provide luxury travel services, key strategies for success, and an analysis of the tourism market and competitors in Turkey. Financial details are also presented, including pricing, expenses, and market segmentation. The plan aims to differentiate the company by providing high quality customized tours and establishing strategic partnerships.
The document outlines South Africa's 2012-2020 Domestic Tourism Growth Strategy. It aims to increase domestic tourism's contribution to GDP by growing the domestic market. The four strategic objectives are to increase expenditure, volume, combat seasonality, and enhance a culture of travel. Five domestic market segments are identified based on demographics and travel preferences. The strategy will be implemented through activities like improving existing offerings, developing new products, and marketing campaigns tailored to each segment.
Tourism is defined as temporary travel outside a person's normal residence for leisure purposes. There are three 'S's of tourism: scenery, shopping, and sports. Exotica Travels is an intermediary between travelers and suppliers in the tourism industry like hotels, car rentals, and tour companies. Its objectives are to provide enjoyable excursions on time and on budget, develop satisfied customers, ensure profitability and growth, and contribute positively to Nepal's tourism economy. Its keys to success are excellence, timely responses, strategic alliances, and marketing expertise.
The document outlines the mission, vision, values, beliefs, markets, audience, competitors, advantages, and stakeholders of a travel startup. The startup aims to make travel more environmentally friendly and affordable by providing tips and guidance. Its target market includes young adults interested in exploring new places through activities like cycling. The startup believes providing information can encourage more sustainable travel choices. It sees user feedback and an environmentally conscious approach as competitive advantages.
The Tourism Australia campaign targets "Experience Seekers" through a personalized message strategy. Australians were invited to upload nearly 30,000 stories and images to a website to promote their favorite places in Australia. The campaign utilized a standardized global framework with localized marketing in different international markets. The kangaroo and sunrise in the logo symbolize Australian culture and reflect the campaign's tagline "There's Nothing Like Australia".
Travel Business 101: Introduction to Understanding Travel Agency BusinessClariza Nalam
Travel Business 101 aims to be able to educate a prospective entrepreneur on the business environment of a travel agency business, where participants will learn how to start, operate and manage a travel agency business.
It gives you a brief idea of why tourism and hotel management are considered for career growth and what the future potential is. It also gives you the idea of choosing the best college, like Regional College of Management (RCM), Bhubaneswar, for your career growth.
The Case for A Garden Route Marketing InitiativeGerry Roozendaal
After hosting the 2000 Olympics, Sydney limited investment in leisure tourism marketing, assuming the games and increased awareness would attract visitors on their own. However, visitors failed to arrive in large numbers due to lack of ongoing marketing. Similarly, the Garden Route region in South Africa, known for its scenic coastline and attractions, risks becoming invisible and seeing reduced tourism demand without coordinated marketing efforts between its various local tourism offices. Route marketing that maximizes the region's portfolio of attractions and reasons for visitors to spend more time and money there is critical as tourism is a major economic driver for the area.
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Travelotus Luxury Tours ltd is a Nigerian travel agency that designs niche and interest-based travel packages within and outside Nigeria. Their mission is to explore Nigeria's untapped tourism sector and make it available worldwide. They provide competitive flight tickets, tours, hotel bookings, and travel assistance. With over 300 customers to date, they aim to expand their services and acquire more corporate clients through sponsorships, family packages, and educational tours. They are seeking selection in the SLA accelerator program and prize money of N2,000,000 to hire staff and expand their online presence and open an office.
Tourism Australia is the Australian government agency responsible for marketing Australia as a destination for business and leisure travel. Its role is to grow demand and foster a sustainable tourism industry through global partnership marketing. It targets affluent travelers in key markets like the US, Canada, and Brazil by highlighting Australia's iconic attractions, natural beauty, food and wine, and welcoming culture to overcome barriers of distance and cost. Tourism Australia works with industry partners and utilizes various marketing campaigns and digital platforms to promote Australia.
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
NewcastleGateshead Initiative's first partner update meeting of 2015 was held at The Biscuit Rooms on Thursday 26 February. Our partners heard about our plans for the year and guest speaker Graeme Mason from Newcastle International Airport, told us about the new Newcastle to New York United Airlines route.
From Local Tradition to Global CapitalismRomel Soltero
As apart of the 2014 Holland America Case Competition, hosted in the Michael G. Foster School of Business at the University of Washington, we were tasked with providing a solution to address copycat festivals mimicking that of the iconic annual Oktoberfest celebration. This case was not only a demonstration of preserving a unique cultural tradition while also promoting global expansion.
The document discusses tourism in India from a service marketing perspective. It provides an overview of the tourism industry in India, including its size and growth rate. It then profiles three major tourism companies operating in India - Thomas Cook, Cox & Kings, and Expedia. It describes their history, operations, products, and processes. Finally, it performs a SWOT analysis of the tourism industry in India and outlines the future prospects for tourism growth in the country.
This document discusses tourism marketing in India. It notes that tourism is a large industry in India, contributing over 6% to GDP. India receives over 5 million foreign tourists and 562 million domestic tourists annually. The tourism industry generated $100 billion in 2008, and is expected to grow to $275.5 billion by 2018. As tourism involves experiences that cannot be sampled, marketing relies on trust, relationships, and delivering value. Tourism is an intangible, inseparable service that varies depending on customers and locations. Marketing strategies include developing diverse tour packages, promotion campaigns, managing places and people, streamlining processes, and ensuring good physical customer experiences. The scope of tourism marketing could be expanded by promoting undiscovered locations.
Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, provided feedback on leveraging tourism opportunities in the Western Cape following the 2010 FIFA World Cup. Key points included: driving an events strategy to attract visitors year-round and showcase local talent; developing air access from important source markets; promoting winter offerings through international campaigns; employing niche marketing strategies; and leveraging the World Cup brand awareness to convert interest into increased visitor numbers through aggressive promotions and exploiting new media. The presentation concluded with a call to action for the tourism industry to work together on a major marketing campaign.
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Elements of business skills chapter 4 slidesChen Yugin
The document discusses the travel and tourism industry, including definitions of tourism, types of tourists, sources of travel information, and sample tour itineraries. It defines tourism as people traveling outside their usual environment for less than a year for various purposes. There are business and leisure tourists. Sources of travel information include brochures, maps, guidebooks, and the internet. A sample 4-day Singapore sightseeing tour itinerary is provided.
The document discusses the tourism industry and travel agencies. It provides statistics on historical and projected tourism growth from 1950 to 2020. It also discusses the role and types of travel agencies, including how they operate and the different business models like independent agencies, miniples, multiples, and mega agencies. The impacts of tourism on poverty and other industries are also mentioned.
The document presents a business plan for establishing a tourism company called Beyond Tourism LLC in Turkey. It discusses establishing the company in Turkey, including the necessary documents and process. It then outlines the company's mission to provide luxury travel services, key strategies for success, and an analysis of the tourism market and competitors in Turkey. Financial details are also presented, including pricing, expenses, and market segmentation. The plan aims to differentiate the company by providing high quality customized tours and establishing strategic partnerships.
The document outlines South Africa's 2012-2020 Domestic Tourism Growth Strategy. It aims to increase domestic tourism's contribution to GDP by growing the domestic market. The four strategic objectives are to increase expenditure, volume, combat seasonality, and enhance a culture of travel. Five domestic market segments are identified based on demographics and travel preferences. The strategy will be implemented through activities like improving existing offerings, developing new products, and marketing campaigns tailored to each segment.
Tourism is defined as temporary travel outside a person's normal residence for leisure purposes. There are three 'S's of tourism: scenery, shopping, and sports. Exotica Travels is an intermediary between travelers and suppliers in the tourism industry like hotels, car rentals, and tour companies. Its objectives are to provide enjoyable excursions on time and on budget, develop satisfied customers, ensure profitability and growth, and contribute positively to Nepal's tourism economy. Its keys to success are excellence, timely responses, strategic alliances, and marketing expertise.
The document outlines the mission, vision, values, beliefs, markets, audience, competitors, advantages, and stakeholders of a travel startup. The startup aims to make travel more environmentally friendly and affordable by providing tips and guidance. Its target market includes young adults interested in exploring new places through activities like cycling. The startup believes providing information can encourage more sustainable travel choices. It sees user feedback and an environmentally conscious approach as competitive advantages.
The Tourism Australia campaign targets "Experience Seekers" through a personalized message strategy. Australians were invited to upload nearly 30,000 stories and images to a website to promote their favorite places in Australia. The campaign utilized a standardized global framework with localized marketing in different international markets. The kangaroo and sunrise in the logo symbolize Australian culture and reflect the campaign's tagline "There's Nothing Like Australia".
Travel Business 101: Introduction to Understanding Travel Agency BusinessClariza Nalam
Travel Business 101 aims to be able to educate a prospective entrepreneur on the business environment of a travel agency business, where participants will learn how to start, operate and manage a travel agency business.
It gives you a brief idea of why tourism and hotel management are considered for career growth and what the future potential is. It also gives you the idea of choosing the best college, like Regional College of Management (RCM), Bhubaneswar, for your career growth.
The Case for A Garden Route Marketing InitiativeGerry Roozendaal
After hosting the 2000 Olympics, Sydney limited investment in leisure tourism marketing, assuming the games and increased awareness would attract visitors on their own. However, visitors failed to arrive in large numbers due to lack of ongoing marketing. Similarly, the Garden Route region in South Africa, known for its scenic coastline and attractions, risks becoming invisible and seeing reduced tourism demand without coordinated marketing efforts between its various local tourism offices. Route marketing that maximizes the region's portfolio of attractions and reasons for visitors to spend more time and money there is critical as tourism is a major economic driver for the area.
BTO – Buy Tourism Online 2012
Day TWO, 30 Novembre
11.40, Main Hall
This land is your land…this land is my land
Rewind: http://www.buytourismonline.com/day_two/land/
Internet ha rivoluzionato il mercato turistico. E’ cosa nota. Ma in Italia la domanda è molto più avanti dell’offerta. L’Italia è sempre molto richiesta dai portali delle grandi OLTA. La Pubblica Amministrazione, partita con grande ritardo, come sta affrontando questa rivoluzione? Ed in particolare: come si rapporta con lo sviluppo esponenziale sui Social Media? Quali scelte sul tema della promo- commercializzazione? Quali le strategie per il futuro verso nuovi mercati e nuovi turismi?
Panel discussion
Coordina Roberta Milano, BTO Educational
Video introduttivo in esclusiva per BTO – Buy Tourism Online 2012:
Australia Turismo
Ne discutono:
Emanuele Burioni, Emilia Romagna
Sergio Cagol, Trentino
Gianpiero Perri, ApT Basilicata
Alberto Peruzzini, Toscana Promozione
Giovanni Tarpani, Regione Umbria
Travelotus Luxury Tours ltd is a Nigerian travel agency that designs niche and interest-based travel packages within and outside Nigeria. Their mission is to explore Nigeria's untapped tourism sector and make it available worldwide. They provide competitive flight tickets, tours, hotel bookings, and travel assistance. With over 300 customers to date, they aim to expand their services and acquire more corporate clients through sponsorships, family packages, and educational tours. They are seeking selection in the SLA accelerator program and prize money of N2,000,000 to hire staff and expand their online presence and open an office.
Tourism Australia is the Australian government agency responsible for marketing Australia as a destination for business and leisure travel. Its role is to grow demand and foster a sustainable tourism industry through global partnership marketing. It targets affluent travelers in key markets like the US, Canada, and Brazil by highlighting Australia's iconic attractions, natural beauty, food and wine, and welcoming culture to overcome barriers of distance and cost. Tourism Australia works with industry partners and utilizes various marketing campaigns and digital platforms to promote Australia.
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
NewcastleGateshead Initiative's first partner update meeting of 2015 was held at The Biscuit Rooms on Thursday 26 February. Our partners heard about our plans for the year and guest speaker Graeme Mason from Newcastle International Airport, told us about the new Newcastle to New York United Airlines route.
From Local Tradition to Global CapitalismRomel Soltero
As apart of the 2014 Holland America Case Competition, hosted in the Michael G. Foster School of Business at the University of Washington, we were tasked with providing a solution to address copycat festivals mimicking that of the iconic annual Oktoberfest celebration. This case was not only a demonstration of preserving a unique cultural tradition while also promoting global expansion.
The document proposes a campaign platform called "Studio Royale" to launch MARTINI Royale in the UK. Studio Royale would be an experiential activation featuring a mobile broadcast unit, casting area, and pop-up bar. The campaign aims to bring the brand values of luck and attitude to life through various activities including a TV partnership, digital activation, outdoor advertising, and on-trade promotions. If successful, Studio Royale could create awareness, drive trial of MARTINI Royale, and help find new UK brand ambassadors.
How to Collaborate with Travel BloggersVelvet Escape
WTM London 2015 presentation on how to collaborate with travel bloggers to create compelling marketing campaigns (with case studies). This presentation also includes tips for bloggers on what it takes to be a professional.
This document provides a summary of a partner update meeting held by the NewcastleGateshead Initiative. It introduces new leadership including Paul Callaghan as the new chair. It outlines the agenda which includes updates on inward investment, the Rugby World Cup 2015, research and intelligence, and networking. Specific areas of focus are noted including growing tourism, developing the city brand, and upcoming festivals and events in the region. Performance metrics on tourism in 2013 are also reviewed showing growth in visits, expenditure, and overnight stays.
WorldTravel-Network is a sales and marketing agency founded in 2016 by Gero Birkenmaier to represent travel products and destinations in Germany, Austria and Switzerland. The agency utilizes Birkenmaier's 16 years of experience in the travel industry and established network of industry contacts to provide active sales campaigns. Services include regular sales calls, trade show attendance, trainings and events to increase brand awareness and booking numbers for clients. WorldTravel-Network offers a cost-effective representation solution for travel companies seeking to grow their business in the DACH region through a dedicated and experienced local representative.
French season abu dhabi - carat sponsorship - gregory bolle - culture spons...Grégory Bolle
The document provides a post-event report and marketing evaluation of the French Season 2009 events in Abu Dhabi. It details the various advertising and promotional campaigns conducted, including posters, invitations, radio spots, newspaper partnerships, and an online presence. It then evaluates the effectiveness of these campaigns in raising brand awareness, attendance, and return on investment. Areas for improvement identified for 2010 include increasing the budget, improving direct marketing to UAE nationals, and better engaging event sponsors.
Freshwater is a UK-based communications agency that offers public relations, marketing, media production, and event management services. They have 60 employees working across 7 UK offices. Their services include strategic communications consulting, creative content production, conferences and events, and online business networking platforms. They have experience managing a wide range of events from large conferences to small workshops and product launches.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
The document provides an update from various partners of NewcastleGateshead. It discusses 2012 performance including hotel occupancy rates, visitor numbers to attractions, and international visitor numbers. It also discusses upcoming research including a visitor survey and hotel study. Other sections discuss the online shop, business tourism events, marketing campaigns, and place branding efforts. The goal is to keep partners informed and provide opportunities for involvement and partnership.
Sabina Chua Jovicic is a Singaporean business development specialist seeking a new position. She has over 30 years of experience in market development, sales management, and project management across Asia and the Balkan regions. Her background includes roles directing investment projects focused on the food/beverage, cosmetics, retail, and tourism industries between Singapore, Malaysia, Serbia and surrounding areas. She holds a Bachelor's Degree in Tourism and Hospitality from Belgrade and various professional certifications.
VisitWales & Cambrensis Trade Show Presentationcambrensispr
The document provides information about upcoming tourism trade events - ExploreGB and Best of Britain and Ireland. It outlines logistics for both events such as schedules, deadlines, transportation and accommodations. It also gives tips for partner exhibitors on preparing for appointments at the events including research, having rates and materials ready, and following up after the events. Partners are asked to share any newsworthy information, promotions or giveaways to promote at the Visit Wales areas of the events. Data collection methods and evaluating the success of exhibiting are also discussed.
LondonRoaming | Connecting you to the city! MikeDayUK
This document provides information about Team Dodo and the London tourism market. It summarizes key statistics on tourism growth in London and the top travel planning and guide sites used by international visitors to London from the US and UK. It then outlines LondonRoaming's marketing strategy to target international tourists visiting London, including SEO/PPC campaigns focused on common London search terms, social media promotion, and offline relationship marketing with London businesses.
The document provides information about sponsorship opportunities for the 19th European Paper Week conference taking place from November 28-30, 2017 in Brussels. It outlines various sponsorship packages from Bronze to Platinum that range in price from €3,000 to €10,000 and include benefits like complimentary registrations, logo placement, and marketing promotions. Interested companies can choose a standard package or customize one to meet their specific promotion needs.
During the event, our team provided a series of short, sharp presentations which aimed at bringing our partners up to speed with our national and international work - from major events to inward investment - and highlighting opportunities for them and their businesses.
Partners also heard from VisitEngland chief executive James Berresford, about the national tourism landscape, the growth strategy for tourism and major new funding programmes which are underway and set to benefit our region this year.
The document discusses pitch proposals and what makes them successful, providing examples from the Kenya, Zimbabwe, and Curacao tourist boards. It notes that while creative formats can be appreciated, the most important factors for winning a pitch are content and pricing. Surveys of consumers and travel agents were creative elements used in some successful proposals that provided useful market insights for destinations.
The document discusses the BBC's global reach and influence through its various platforms including BBC World News, bbc.com, mobile apps, and social media. It notes that BBC World News reaches over 380 million households globally and bbc.com reaches 58 million unique users every month. The document then discusses the BBC audience in more detail, noting that they are influential international travelers who take multiple trips abroad each year and have high spending levels. It positions the BBC as being able to help advertisers effectively reach this global and affluent audience through trusted storytelling across its various channels and platforms.
The document discusses several marketing programs and initiatives conducted by Pilsner Urquell in international markets, including:
1) An international bartender program that provided training to bartenders and ensured quality serving of Pilsner Urquell in outlets around the world.
2) A partnership with The Open Championship golf tournament to promote the brand at the event and in associated golf clubs.
3) An annual celebration in October to mark the anniversary of Pilsner Urquell's creation in 1842, including special brews and promotions.
4) Sponsorship of the yearly European Beer Bloggers Conference to build relationships with beer media.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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6. cost of shoping
7. cost of saving
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Itb 2014 trip report v3 judy lain
1. An inspiring place to discover
ITB Berlin
Trip Report
March 2014
Radiefa Williams & Judith Coetzee
2. An inspiring place to discover
Presentation structure
• Introduction to ITB Berlin
• Market insights
• Feedback from show
• What SAT is doing in Germany
• Insights from show
• Next steps
3. An inspiring place to discover
Introduction to ITB Berlin
• Dates: 5th – 9th March 2014
• Venue: Berlin, Germany
• Purpose of show: To bring together travel partners on a Business-to-
Business platform
– Exhibitors: 10,147 (from 189 countries, 26 halls)
– Congress delegates: 22,000
– Trade visitors: 114,000
– General public: 60,000
– Total no. of visitors: 206,147
• 43 South African products featured on the South African Tourism
platform
4. An inspiring place to discover
Introduction to ITB Berlin
Wesgro’s objectives for participating at ITB Berlin:
– Promote Cape Town and the Western Cape as a leisure, business and
events destination
– Build further awareness of our destinations offerings
– Nurture trade relations with our tour operators, travel trade and continue
strengthening our relationship with SAT
– Pursue co-operative marketing opportunities with partners that can
ensure growth
– Gain market insights and share these with our regional partners
6. An inspiring place to discover
Market insights*
• Third quarter results 2013:
– Total foreign arrivals into SA: 2.4 million (2.9% increase compared to
same period 2012)
– Europe Growth: 6.7% (21,057) in arrivals
• Highest growth Germany: 15,6% (8,459)
• Followed by Netherlands: 8,8% (2,630)
• UK still main source market and accounts for 29% of total arrivals
from Europe
*SAT Tourism Index Q3 2014
7. An inspiring place to discover
Market insights*
Purpose of visit
*SAT Tourism Index Q3 2014
Country Leisure Business Medical Religious Other
France 48.0% 39.4% 12,6%
Germany 59.3% 31.4% 9.3%
Italy 62.2% 33.2%
Netherlands 66.4% 24.2% 9.4%
Sweden 46.9% 42.3%
UK 63.7% 29.4% 6.5%
Other Europe 54.3% 38.1% 7.4%
8. An inspiring place to discover
Market insights*
Repeat Rate
*SAT Tourism Index Q3 2014
Country 1st time 2 – 3 times 4 – 5 times 6 – 9 times 10 or more
France 66.9% 17.0% 8.2%
Germany 63.6% 21.2% 5.8% 4.4% 5.0%
Italy 67.9% 15.9%
Netherlands 54.1% 19.7% 11.1% 7.9% 7.3%
Sweden 68.2% 16.4%
UK 47.7% 20.7% 9.5% 10.7% 11.3%
Other Europe 63.9% 16.5% 7.7% 5.1% 6.7%
9. An inspiring place to discover
Market insights*
Average Length of Stay
*SAT Tourism Index Q3 2014
Country Average
number of
nights
France 13,6
Germany 16,9
Italy 10,6
Netherlands 16,7
Sweden 12,4
UK 14,1
Other Europe 14,6
10. An inspiring place to discover
Market insights*
Accommodation usage
*SAT Tourism Index Q3 2014
Country Hotel Guest
House
B&B Game
Lodge
Self
Catering
VFR Backpac
kers /
Hostel
Camping
/
Caravan
Trains /
Ships
Hospital
s
Other
France 83,319 61,811 17,743 21,793 67,589 48,412 15,576 1,211 0 0 39,595
Germany 191,922 85,714 87,314 28,546 117,114 196,284 45,556 18,578 0 3,402 138,919
Italy 89,460 28,071 20,786 29,056 6,159 30,220 6,973 9,060 0 0 5,443
Netherlan
ds
79,586 42,653 40,238 34,761 82,683 51,940 31,473 7,324 31,008
Sweden 13,208 4,934 3,803 3,059 11,113 11,870 2,316 437 0 0 3,706
UK 291,830 102,543 48,464 62,238 142,040 460,758 39,519 12,195 10,459 0 84,434
Other
Europe
347,653 103,746 67,401 63,944 74,839 229,395 45,982 22,890 12,484 525 60,588
11. An inspiring place to discover
Market insights*
Provincial distribution: Share of Arrivals
*SAT Tourism Index Q3 2014
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
France Germany Italy Netherlands Sweden UK Other Europe
Gauteng Wcape Ecape KZN Mlanga Limpopo Nwest Ncape Fstate
12. An inspiring place to discover
Market insights*
Activities undertaken by tourists
*SAT Tourism Index Q3 2014
Country
Shopping
Nightlife
Themeparks
Trading
Casino
Adventure
Sportingcompeted
Sportingspectacular
Business
Education
Culture,heritage,history
Wildlife
Beach
Social
Medical
Health
France 53,40% 64,10% 30,40% 16,80% 40,30% 9,10% 33,60% 37,20% 29,80% 16,10%
Germany 59,30% 67,70% 28,30% 4,30% 24,80% 30,90% 8,30% 34,80% 40,50% 31,70% 23,40%
Italy 54,10% 55,60% 33,60% 13,90% 32,10% 35,80% 44,00% 24,50% 13,20%
Netherlands 60,60% 75,90% 30,90% 27,40% 25,70% 41,70% 47,90% 33,30% 21,10%
Sweden 51,20% 63,10% 14,80% 42,30% 21,50% 27,20% 15,20% 21,10%
UK 58,50% 69,80% 24,90% 3,20% 22,70% 27,80% 5,20% 27,60% 36,90% 35,30% 32,50%
Other Europe 52,30% 63,60% 26,70% 3,50% 22,10% 35,70% 5,70% 33,80% 35,80% 31,60% 19,50%
14. An inspiring place to discover
Feedback from the Show
From left: Annareth Bolton Stellenbosch Wine Routes, Mariette
du-Toit Helmbold, Destinate, Radiefa Williams
Wesgro, Annemarie Ferns, Stellenbosch 360, Carrie Hopkins
Cape Town Tourism and Inge Dykman, Cape Town Tourism
Artwork on the Cape Town & Western Cape Stand
15. An inspiring place to discover
Feedback from the Show
National Tourism Minister: Minister van Schalkwyk
Meeting with SA exhibitors
Cape Town & Western Cape stand
16. An inspiring place to discover
Feedback from the Show
ITB Exhibitors briefing event (SA Embassy)
Welcome and address by H.E. Rev Dr
Makhenkesi Arnold Stofile, Ambassador of
South Africa to Germany
Acknowledged provinces, SA products, SAT
Germany team and encouraged all to work
together and to continue to invest in the German
market as these travellers will continue to book
long-haul travel.
Keynote address by
Minister Marthinus van
Schalkwyk
International tourists
arrivals reached 1,087
million, a growth of 5% in
2013; Africa +6%
Minister thanked SA
products and provinces
for their continued
investment in the
German market and
applauded SAT
Germany team for
innovative
campaigns, media drives
and excellent market
analysis and
performance. SAT
presented an overview
of their German market
highlights, press trips
and trade & consumer
campaigns.
17. An inspiring place to discover
Feedback from the Show
Engagement with tourism industry, stakeholders, trade, media and
airlines
Christophe Hoppe, Chief Editor Reise
Inspirationen, Radiefa Williams
Wesgro, Michael Bentele Director SAA
Frankfurt, Annemarie Ferns, Stellenbosch
360
Elisa Carmona Ledesma, RCH Hotel Representative,
Horst Frehse, Twelve Apostles, Hannah Kleber, HK
PR, Annemarie Ferns Stellenbosch 360, Stephan Gotta
SAT Germany, Radiefa Williams Wesgro
18. An inspiring place to discover
Feedback from the Show
Bloggers Event – SAT in cooperation with CONDOR / Thomas Cook
Deputy Head of
Mission: SA Embassy
Mr Horst
Brammer, Minister
Plenipotentiary
19. An inspiring place to discover
Feedback from the Show
• Engaged with a range of bloggers of diverse interests ranging from
senior travellers, safaris, hiking, outdoor
experiences, food, wine, special interests with the majority covering
lifestyle, nature and culture
• CONDOR is one of the main Thomas Cook brands, running
operations in Germany, Austria and Switzerland
• Thomas Cook contracts with 300 hotels in South Africa
• CONDOR operates 3x weekly flights from Frankfurt to Cape Town
between November – April
• 6 bloggers from the event, will participate in a trip to South Africa
hosted by CONDOR in partnership with SA Tourism in October 2014
– Wesgro will potentially supported the Cape Town & Western Cape leg
20. An inspiring place to discover
Feedback from the Show
Opportunities with bloggers:
• Regions that are not well known or want to appeal to a specific
audience can find a platform for representation through bloggers
• Bloggers have loyal followers and a huge amount of credibility
amongst these followers
• Bloggers are able to reach their audience within seconds (real time)
• Bloggers are personal and express feelings and opionions
21. An inspiring place to discover
Feedback from the Show
Rules of interaction with bloggers, the trendsetters of tomorrow:
• High level of engagement
– Don’t mass mail a blogger
– Establish a personal and authentic relationship
• Identify the right blog
– Ensure your offering/story is relevant to the target market that reads the
blog
• Every blog wants to be unique
– Don’t sell the same story to a number of bloggers. They each want
something unique to their readers
22. An inspiring place to discover
Feedback from the Show
Stellenbosch Wine Routes and Stellenbosch 360’s Wine Tourism
Campaign:
• Stellenbosch Wine Routes and Stellenbosch360 launched their
trade marketing campaign “Ultimate Bucket List” where the winner
could win a trip to Stellenbosch, Cape Town and the Western Cape
• The objective of the campaign was to position Stellenbosch’s
position as an important wine destination in South Africa, and a
great place to explore the Western Cape from
24. An inspiring place to discover
Feedback from the Show
German arrivals top performing long-haul destinations, competitors
set, 2011 – 2013 (Source: TravelOne: ITB Report 2013)
26. An inspiring place to discover
What SAT is doing in Germany?
SA Tourism actively runs massive campaigns in the German market:
• Joint marketing partnerships with 16 key tour operators in Germany to
ensure SA brand is visible to the consumer at point of sale
• Across the board campaign activities include print advertising, billboard and
online sales, press trips, POS, video promotions, consumer functions, trade
educationals
• Key partnerships with SAA to do joint campaigns at main train stations and
Frankfurt airport
• Increasing SA’s presence in the press, generating huge coverage
(Circulation: 82m, page impressions: 220m)
• Press trips hosted included journalists from high profile magazines such as
Geo Saison, Feinschmecker and Travellers World
• Continuous training of travel agents through seminars and roadshows to
build SA sales force in Germany
28. An inspiring place to discover
Insights and learnings
• German outbound market remain dominated by traditional channels
• Germany’s travel agency network (approx. 9,753 agencies) is mainly
controlled by three conglomerates DER Touristik, TUI and Thomas
Cook
• Nearly 174 tour operators are selling SA in Germany (mainly small
and medium size companies)
• Most German travellers are still buying through traditional
channels, however online sales continue to show growth with the
younger market
• Travel agents want more information about environmental and social
issues (for e.g. responsible tourism that increases the benefits for
the residents of the destination)
29. An inspiring place to discover
Insights and learnings
• A wide variety of products are featured in the German tour operators
brochures with the majority located in the Western
Cape, Mpumalanga, Eastern Cape and Gauteng
• German traveller trends:
– Golf holidays
– Hiking holidays
– Niche holidays for e.g. diving, surfing, birding, motor biking, youth travel
– Most popular experiences are wildlife, scenery, lifestyle, culinary, wine
and culture
– Specially family orientated products showing a demand (especially self-
drive along the Garden Route)
30. An inspiring place to discover
Insights and learnings
• Include tips for emergency contacts widely, online and in all
marketing material
• Travellers need to be inspired, as Germans consider a multiple of
travel options before making their choice
• FIT enquires on the stand:
– Ideas on family holidays
– Whales and nature
– Cycling
– Winter and Summer holiday ideas
– Self drive ideas
– Concerns: A few raised the safety issue as well as public transport
31. An inspiring place to discover
Insights and learnings
The traveller, beyond 2015
– Busy lifestyles have changed how people travel, long extended holidays
will no longer be the norm
• Result in more domestic travel with focus on City breaks, weekend
getaways etc
– Consumers want life-enriching experiences to make up their little time
they do have to travel
– Airlines to look at discount rates out of season
– Low and Luxury travels segments showing growth
– Middle price segment disappearing
– Tailor made offers and services that are more relevant to target markets
special interests will show growth for e.g. culinary and wine, sports and
adventure, gay and lesbian, sport and “Green”
32. An inspiring place to discover
Insights and learnings
• For the German traveller, it’s more than just sitting on the beach
relaxing, they want to discover new places, people and different
cultures
• Germans travel during their school holidays (July – August), leave
(December – February) and two Easter weekends
34. An inspiring place to discover
Moving forward
• Assess cooperative marketing opportunities with South Africa
Tourism
• Cooperative hosting of inbound tour operators (educationals) and
media
• Develop and maintain database and CRM campaign with contacts
made