The document lists 5 teams and their organization and location. It then provides a list of steps to analyze companies and their online presence, including searching for them online, analyzing their website, and reviewing their social media profiles and content on platforms like Twitter, Facebook, blogs and more. Metrics like followers, shares, and keywords are to be evaluated and comparisons made between online presences. Recommendations for improvements are to be provided at the end.

1. Teams
1. Fotini, Livia, Szandra (Urban Brasserie, Glasgow)
2. Carolina, Monika, Akos (Encroute Catering, Glasgow)
3. Nicola, Greta, Alina (UWS Library, Paisley)
4. Maria, Alicia, Laurentiu, Edgar (Vanguard
Leadership, Belgium)
5. Lilla, Franky, Tomas, Ruta (Ipadio)

2. 1.Google
search a) company name; b) company name + city
do you find a direct link to the organization’s website
which position is it within the results

3. 2. Website
go to website
assess clarity of message & interactive features
find social media links/profiles (how visible, easy to find
are they)
wordle (what are the key words used)

4. 3. Social media
twitter?
facebook?
del.ici.ous?
myspace?
linkedin?
blog? (self-hosted or free service?)
what else?

5. 3.a Twitter
general assessment (followers, follows, bio, lists)
messages, RTs, mentions
Twitter Analyzer
Klout (influence score)
Flowing Data user network graph
Wordle (how do the keywords compare with the
website)

6. 3.b Facebook
page or group?
members
likes
descriptions
links (hyper-, multimedia-)
conversation

7. 3.c Blog
structure
shareability
search-ability
content

8. Sentiment
Social Mention?
Twittatr

9. Recommendations
Improvements
WeFollow