Presentation on tagging and the relationship between social bookmarking services and search given at GSLIS at Mount Holyoke College.

1. Tags: They're Not Just for Prices Anymore Gary S. Atwood March 25, 2007

3. What is a Tag? Tag: a descriptive label (keyword, term, phrase) that is attached to something (web site, picture, sound, etc.) so that it can be found later

6. Who Is Tagging? – Cont. Source: Pew Internet and American Life Project: Tagging - http:// www.pewinternet.org/pdfs/PIP_Tagging.pdf

7. Why Does This Matter? Source: Pew Internet and American Life Project: Tagging - http:// www.pewinternet.org/pdfs/PIP_Tagging.pdf “ The act of tagging is likely to be embraced by a more mainstream population in the future because many organizations are making it easier to tag internet content.”

9. OK, that’s neat, but what’s the big deal?

11. Bookmarks – Limitations Bookmarks, “have become 'information closets' that hold a jumble of sites people never seem to return to. Only hyper-organized users sort sites into folders, clean out dead links or click on inscrutable addresses to figure out why they were bookmarked in the first place.” Source: Laura Gordon-Murnane, “Social Bookmarking, Folksonomies, and Web 2.0 Tools,” Searcher , 14 (6), 2006.

14. Social Bookmarking “… is the practice of saving bookmarks to a public Web site and ‘tagging’ them with keywords.” Source: Educause, “7 Things You Should Know About…Social Bookmarking” http://www.educause.edu/ir/library/pdf/ELI7001.pdf

19. Kryptonite for Search Engines “ No matter how many pages they index or how quickly they bring back results, they can’t put those words into context. They can find a specific word, but they can’t tell what it means.” Source: Heather Green, “Picking Up Where Search Leaves Off,” Business Week , (3928), April 11, 2005

21. Hey, don’t we do that already?

23. Folksonomy Source: Laura Gordon-Murnane, “Social Bookmarking, Folksonomies, and Web 2.0 Tools,” Searcher , 14 (6), 2006. “… a naturally created classification system which arises as a results of user based tagging.”

28. So which one should we use?

33. Thanks for coming! Any Questions?