1. CESAR J. MIRANDA
7621 England Drive, Plano, Texas, 75025 - Residence: 469.573.8495, Cell: 972-679-8018
mbcesare@sbcglobal.net
CAREER OVERVIEW
Creative business professional, profit oriented and cost conscious.
General Manager of small business for 30 years, with sales of one million dollars a year.
Reliable Customer Service Representative with extensive track record in developing opportunities and account
management.
Sales Support for team with over 25 years marketing and product merchandising (POS) experience, enabling
companies to increase leads and revenue.
Retail specialist passionate about building productive relationships with clients, partners and team members.
CORE STRENGTHS
Strong organizational skills, Strategic planning.
Sharp problem solver, Forecasting and planning.
Energetic work attitude, Team building, Self-motivated, Works independently.
Strong customer service, Active listening skills.
Visual merchandising proficiency, Inventory control familiarity.
ACCOMPLISHMENTS
At Forman Group, Inc, I successfully increased sales and cut costs making it possible to purchase building for
the corporate headquarters.
Negotiated the health care coverage as group for everyone working in the firm.
Increased the hospitality business sector profit margins by 25% yearly.
Successfully opened new concept restaurants and managed night clubs at the Registry Hotel.
Brought numerous performers to Malachite Showroom increasing sales by 55% in a single year.
WORK EXPERIENCE
Forman Group, Inc. – Plano, TX 1990 – Present
General Manager – Advertising-Marketing Agency
My duties were marketing, business development, accounting, customer service, purchasing, and employee
payroll.
Registry Hotel – Dallas, TX 1986-1990
Food and Beverage Manager
Responsible for all foods and beverages outlets, create budgets, forecast sales, marketing.
Hire and train management personnel.
Dallas Hilton Inn – Dallas, TX 1982-1986
Director of Catering
Responsible for Banquet Department, personnel, and execution of banquet event order.
Increased sales in Food and Beverage, room rentals, and room nights.
Green Leaf Hotel – Dallas, TX 1980-1982
Food and Beverage Manager
Budgeted food sales, labor costs and managed profitability. Responsible for all areas of the food & beverage
operations including marketing and purchasing. Hired management personnel and kitchen staff.

2. EDUCATIONAL BACKGROUND
Foreign Studies Universidad de Montevideo - Uruguay
International Business Administration
Richland Community College, Richardson, TX – Accounting, Bookkeeping
Foreign Languages: Fluent in Spanish, French, Italian and Portuguese
Software: Microsoft Office, QuickBooks, both PC and Mac platforms.
Certifications : Le Comité National de Vin du France NY, NY
Italia Wine Centre NY, NY;
Texas Alcoholic Beverage Commission – TX
COMMUNITY SERVICES
Leadership Metrocrest; Texas Leadership Programs; Citizen Police Academy, Carrollton, TX; MBDA Dept. of
Commerce; Carrollton Chamber of Commerce.
References available upon request