A "20 slides max. series" presentation on how to avoid critical mistakes when you are entered into Social Media environment.

1. HOW
Not to mess with social media
20 slides max. series
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Constant
Knowledge, based
on hard-proof data
*in a dramatically changing environment general and out-dated assumptions are kff’s (key failure factors)

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Without concrete,
compatible and pre-defined
strategy
*You need to extend your current marketing and communication by using an aligned onLine media strategy

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without
TOP
Management commitment
* the interaction through online media takes serious efforts and needs –at least-cultural changes

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building a team
* It may take you as industry expert , your current communication partners and new online communication experts

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without
internal resources allocation
* Beyond doubt the implementation will require time from your workforce for successful deliverables

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Interesting
informative
quality content
* It is of great importance to note that has to be updated and renewed frequently

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* If content is the king, then visuals and especially video is the key to success

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budget
without
To implement
the strategy
* onLine communication is not Free or inexpensive. There are “hidden” costs that affect directly your budget.

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metrics
* Know before you start how (methodology) and how (metrics) you will measure success

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without
training
* going onLine is an investment, pre-defined training will ensure that it will convert to a corporate asset

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without
One step at a time approach
*we all need to mature through the process and handle change and issues safely.
If what you do has impact then expect reactions.

13. without
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being honest and transparent
*the foundation upon which you will build your online presence. You can't build them after; and your audience is smart.

14. without
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improve
being willing to
Learn
Listen
* success onLine heavily relies on the ability to fly in new formations, in order to keep up with your audience

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without
integration between
the marketing and sales channels
* people don’t care about your structural idiosyncrasies; they simply want to get what they need

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affiliates that
are socially
compatible
* you need to build a unified customer experience based on partnerships

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without
support
* Depending on the industry and the corporation; you may have to “Follow the Sun” or simply be super-responsive

18. without
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Treating your online audience as your
Premium
* Only then they may consider you their preferred source of knowledge, interaction and products

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without being is more than
understanding that
online social media
* No comment

20. You have only
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one shot to make
your first impression Make it count.
*The so called new, interactive, online or social media are merciless