Social Media is a new communication era. Companies like to jump into, but yet they fail to plan properly. Follow a step-by-step approach starting from inside.

1. HOW 20 slides max. series
To Jump into Social Media
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2. First.
Get Ready Internally
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If you want to succeed you have to understand that things are different and you need to Change
Research. Customer Profile. Social Audit. Social Media Processes. Social Media Policy. Community Policy.
Internal Education. Resources. Stakeholders.

3. Second.
Find an Agency
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Companies like the idea, but don’t fully execute and do not engage with their customers
Don’t relegate social media to Gen Y just because they use it for personal use.
Find an Agency that focus on relationships and let it train you.

4. 1.
Goals.
2.
Strategy.
3.
Execution.
4.
4-step Program
Evolution.
Third..
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5. Don’t confuse goals with strategy
Set your goals
Step 1:
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6. Step 2:
A social media strategy framework Write a Plan
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Listen Talk
Embrace Engage

7. Step 2:
A social media strategy framework Write a Plan
Listen
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what people are saying about
your company, product, Talk
brand. Watch.
Embrace Engage

8. Step 2:
A social media strategy framework Write a Plan
Listen Talk
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what people are saying about Communicate with people, respond
your company, product, in comments, answer questions,
brand. Watch. participate.
Embrace Engage

9. Step 2:
A social media strategy framework Write a Plan
Listen Talk
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what people are saying about Communicate with people, respond
your company, product, in comments, answer questions,
brand. Watch. participate.
Engage
Listen customers, answer, support
Embrace and engage. Make deeper
connections.

10. Step 2:
A social media strategy framework Write a Plan
Listen Talk
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what people are saying about Communicate with people, respond
your company, product, in comments, answer questions,
brand. Watch. participate.
Embrace Engage
Customers can change you. Let Listen customers, answer, support
them! Build a Community and take and engage. Make deeper
actions. connections.

11. Step 3:
Make your Plan
Operational
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Key Success Factor: Be adaptable to change.

12. Step 3:
Make your Plan
Operational
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Key Success Factor: Content is the King.

13. Measure.
Step 4:
Refine.
Evolution
Repeat.
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14. Step 4:
Evolution
Sociality Revenue
Web traffic Choose metrics carefully Awareness
Brand reputation Prospect leads
Prospects’ Engagement Prospect lead quality
Engagement with customers Useful product feedback
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15. Tip1:
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It is not about Technology.
It is about Communication!
In-House and Out-Sourcing combination will drive your success.

16. Tip2:
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Top Management Commitment
and a Team are needed
Social Networking takes serious efforts.

17. Tip3:
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Allocate a Budget, Internal
Resources and an Agency
It is not for free and it is not someone’s, generation y, sometimes job.

18. Tip4:
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Choose a Step-by-Step approach.
It’s not about opening accounts.
Listen, Plan. Execute. Learn. Improve. Measure.

19. Tip5:
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It’s not about opening accounts.
It’s about telling a Story.
Describe your company, brand, product story using valuable content.

20. Tip6:
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Design and Produce interesting,
informative, quality content
Focus on visual content, video and photo to tell your story.