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The presentation outlines a best practice principles for website creation - considering overall strategy - and the tactical areas of goal setting, content creation, usability, branding, search engine optimisation (SEO) and social media optimisation (SMO). The presentation includes easy to follow practical tips for all businesses.
The document provides tips for ensuring a website adds value to a business. It discusses the importance of understanding target audiences, having clear goals and strategies for reach, conversion, and retention. It also offers tactics for content, usability, branding, SEO, and social media optimization to help websites perform effectively. The presentation was given by Jeremy Anderson of digital marketing agency Obergine.
Search engine optimization (SEO) involves optimizing webpages and off-page activities to improve a website's visibility in organic search results. Key on-page techniques include optimizing title tags, meta descriptions, headings, links and images; while off-page activities encompass link building, content marketing, social sharing and submitting sites to directories and search engines. The goal is to organically rank high in search engines without relying on paid advertising.
Covers:
• What goes into a website
• Information from client research
• Why that is important
• How to keep a site fresh
• Using analytics to adjust your program
FrenchWeb - Google - Atelier Marketing : Search MarketingFrenchWeb.fr
This document discusses innovations in search advertising formats that can improve effectiveness, including new automated and multi-platform formats. It highlights how queries are becoming more complex and unique, occurring across multiple devices. New formats like dynamic search ads and product listing ads allow automated generation of ads to better match queries and inventory. These innovations provide fuller coverage of searches and inventory with more relevant ads.
This document provides an overview of a company that offers various digital marketing and advertising services. Some of its key services include web design, search engine optimization, pay-per-click advertising, social media marketing, conversion optimization, and analytics. The company has offices in North America, Europe, and the Middle East to serve clients globally. It aims to help businesses attract new customers, engage with customers, and retain customers through innovative online strategies.
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The presentation outlines a best practice principles for website creation - considering overall strategy - and the tactical areas of goal setting, content creation, usability, branding, search engine optimisation (SEO) and social media optimisation (SMO). The presentation includes easy to follow practical tips for all businesses.
The document provides tips for ensuring a website adds value to a business. It discusses the importance of understanding target audiences, having clear goals and strategies for reach, conversion, and retention. It also offers tactics for content, usability, branding, SEO, and social media optimization to help websites perform effectively. The presentation was given by Jeremy Anderson of digital marketing agency Obergine.
Search engine optimization (SEO) involves optimizing webpages and off-page activities to improve a website's visibility in organic search results. Key on-page techniques include optimizing title tags, meta descriptions, headings, links and images; while off-page activities encompass link building, content marketing, social sharing and submitting sites to directories and search engines. The goal is to organically rank high in search engines without relying on paid advertising.
Covers:
• What goes into a website
• Information from client research
• Why that is important
• How to keep a site fresh
• Using analytics to adjust your program
FrenchWeb - Google - Atelier Marketing : Search MarketingFrenchWeb.fr
This document discusses innovations in search advertising formats that can improve effectiveness, including new automated and multi-platform formats. It highlights how queries are becoming more complex and unique, occurring across multiple devices. New formats like dynamic search ads and product listing ads allow automated generation of ads to better match queries and inventory. These innovations provide fuller coverage of searches and inventory with more relevant ads.
This document provides an overview of a company that offers various digital marketing and advertising services. Some of its key services include web design, search engine optimization, pay-per-click advertising, social media marketing, conversion optimization, and analytics. The company has offices in North America, Europe, and the Middle East to serve clients globally. It aims to help businesses attract new customers, engage with customers, and retain customers through innovative online strategies.
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
This document discusses how companies can master the customer engagement ecosystem by speaking with one voice across channels using a content management system. It notes that in the past companies used single or multi-channel approaches but now must engage customers through various micro-channels like websites, blogs, social media, mobile apps, stores, catalogs, email and more. The document recommends that companies identify their customers, build experiences for them, and speak with one voice by centralizing their marketing technology, content creation and delivery to better engage customers as they move across channels.
The document discusses B2B online marketing strategies including lead generation, search engine marketing, marketing automation, and thought leadership marketing. It proposes using search engine optimization, paid search campaigns, and marketing automation tools like ActiveConversion to generate and score leads. Content marketing tactics like case studies, webinars, and blogging are suggested to establish credibility and thought leadership. The document provides an example customer and pricing details for a two-phase online marketing approach focused first on lead generation and later on thought leadership development.
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The company helps boost sales performance and brand equity through creative sales and brand planning, design services, research and audits, activation, and online strategies. They take a hands-on approach, not just providing recommendations but also executing plans and taking responsibility for measuring outcomes. The company was founded in 2004 and has experience with over 100 retail projects and 170 blog articles on topics like brand strategy, communications, and online marketing.
Medha Infosystems is an Innovative Digital Marketing Company that thrives on adding new values to your business. We are a perfect blend of Innovation, creativity and quality. Our full fledged range of services include SEO, PPC, SMM, Graphics Designing, Web Designing and Software Development.
EU13 provides search engine marketing services including search engine optimization, paid search management, website design and development, and content marketing. They utilize a 5-phase process of discovery, exploration, development, evolution, and assessment to help clients achieve their online goals. Key deliverables include keyword and competitive analyses, recommendations, link building, and ongoing strategy consultation. EU13 predicts clients will see 250-300% increases in search rankings and 300-350% increases in traffic.
Online marketing involves promoting products or services over the internet. It includes both organic methods, such as search engine optimization (SEO), and paid methods like pay-per-click advertising. Social media marketing is also a key part of online marketing, allowing businesses to engage with customers on platforms like Facebook, Twitter, and YouTube. Tracking conversion rates and analytics is easier for online marketing compared to traditional offline marketing.
This document provides an overview of WebSide, a company that offers various digital marketing services including creative design, search engine marketing, and social media marketing. WebSide helps brands build connected online presences and drive sales through strategic partnerships that allow brands to communicate, engage and grow digitally. The company provides full-service solutions including website design and development, content creation, paid search, organic search optimization, and social media marketing management.
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David Terry, Website Optimization and Automation to Maximize Lead Generation ...webcontent2007
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Information Overload - Building A Digital Communications StrategyJames Burnes
James Burnes, digital business strategist, present an outline for how he worked with the Indianapolis Bar Association to create a digital communication strategy for the next 3 years and beyond.
This corporate presentation outlines an organization's digital marketing solutions portfolio. It provides services across search engine marketing, social media marketing, digital media placement, mobile marketing technologies, and focuses on key verticals like real estate and infrastructure. The presentation describes the organization's digital integration model which aims to engage customers and prospects through various online and social channels, optimize digital assets and web properties, and help clients reach their target groups.
Ceros is a platform that allows brands to create and distribute magazine-like content across channels like websites and social media. The platform manages brand content and integrations with APIs. It enables brands to embed content that can be interacted with on Facebook and tablets, and includes features for social engagement, ecommerce, and generating user-generated content and analytics.
This document outlines an interactive marketing proposal with the following key points:
- It proposes developing an online presence and brand identity through activities like content creation, social media engagement, blogging, SEO/SEM, email marketing and pay-per-click advertising.
- An interactive roadmap is proposed that implements digital branding and lead generation across websites, blogs, forums, mobile marketing and more.
- Metrics are identified to measure outcomes like lead generation, sales, brand promotion, engagement and recall across different online channels. Regular reporting on KPIs is included.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Datamatics offers various eRetail offerings including content creation and catalog creation. They provide services such as product descriptions, reviews, and search engine optimization to enhance content. They also offer end-to-end cataloging services including product attribution, categorization, localization, and price/stock updates. Additionally, Datamatics provides imaging services such as photo optimization and processing. They have experience working with top global ecommerce companies.
LinkedIn For Recruitment Strategic Profile Optimization FrameworkLinkedInLeader
The document describes the services of a recruitment company called Total Blueprint Recruitment. It provides strategies and frameworks around profile optimization, branding, recruitment, and being found online. Key services include building a strong LinkedIn profile, creating a professional network and presence, developing career branding, and implementing conversion and content strategies to be discovered on Google and Twitter. Frameworks are provided around strategic searching, profile optimization, and branding.
This document outlines various digital marketing and business services including media management, creative design, database management, campaign management, back office processing, acquisition, digital printing, variable data publishing, fulfillment, web solutions, search engine marketing, brand recognition, electronic fulfillment, enrollment, retention, pop, personalized communications, customized communications, segmented communications, relevant communications, process automation, direct mail, list management, ad builder, data integration, growth, eDelivery, compliance, video, audio, mobile, B2B portals, co-op services, eCommerce, banner ads, email marketing, digital asset management, systems integration, and project management.
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Communication
Compatibility Due
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Diligence®
Content
Strategy
Site
Search Engine Site SEO
Optimization Copywriting
Audit
Content
Production
Social Media Social Media
Accounts Administration
Activation Training
On Line
Reputation Reporting &
Management
5. Audit
On Line
Compatibility Due
Diligence®
Internal Environment
External Environment
Interactive Communication
On Line Usage
Team Spirit
Strengths Weaknesses
Personal Interviews
Questionnaires
Results Analysis
Compatibility Report Opportunities Threats
6. On Line
Communication
Compatibility Due
Strategy
Diligence®
7. Plan
Communication
Strategy
Set
People
Select
Define Metrics
8. On Line
Communication
Compatibility Due
Strategy
Diligence®
Content
Strategy
9. Design
Content
Strategy
Interactive users Target Group
Frequency
Plan and Execute
Activity Monitoring
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Aerial
Testimonial Action
Aerial
Social Media Posts
Packaging
Search Engine s’
Commercial Events
Optimization
Corporate ID
TimeLaps Advertising
Tra i n i n g
Hospitality editorial
Fashion
Viral
Video Photo Text
Photo
Content
Production
Story Concept Story Scenario
Series Definition Characters Selection
Story Board Content Production
12. On Line
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Content
Strategy
Site
Search Engine Site SEO
Optimization Copywriting
Audit
Content
Production
13. Audit Apply
Keywords Generate
definition
Site
tags
SEO links
Search Engine Site SEO
Optimization Copywriting
mechanics Audit
texts
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labels
articles
augmentation
raffic
metadata
14. On Line
Communication
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Strategy
Diligence®
Content
Strategy
Site
Search Engine Site SEO
Optimization Copywriting
Audit
Content
Production
Social Media Social Media
Accounts Administration
Activation Training
15. Assemble Educate
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Name(s) Uniformity Team
Internal
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Initial Content Upload Training
Channels Interlinkability
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Accounts Administration
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Communication
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Content
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Site
Search Engine Site SEO
Optimization Copywriting
Audit
Content
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Social Media Social Media
Accounts Administration
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Reputation Reporting &
Management
18. On Line
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Content
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Search Engine Site SEO
Optimization Copywriting
Audit
Content
Production
Social Media Social Media
Accounts Administration
Activation Training
On Line
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19. The Spine
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Strategy
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Content
Strategy
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Search Engine Site SEO
Optimization Copywriting
Audit
Content
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Social Media Social Media
Accounts Administration
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