The document discusses social network integration and analysis. It explains that as more people use social media to socialize, brands have an opportunity to interact with customers digitally. The company discussed offers solutions to create brand profiles on social networks, manage posted content, monitor customer feedback and comments, analyze sentiment data, and provide dashboards to help brands improve based on insights. The one-stop solution aims to help brands have a digital presence and better understand customer interactions on social media.

1. SNI-n-A
Social Network Integration and Analysis
What? – When? – How?
Demystified by: Edifixio India

2. The social perspective of a network
 We are social animals and we do network
 Information flows from one person to another.
 Its starts with the family and then friends or co-workers
 With the advent of social networks we can reach family
and friends who are located geographically far away.

3. The new age of socializing
Before > personal touch Now > social media dominates
 With technology available for free, society is
becoming more and more digital everyday.
 This creates an immense opportunity for brands
and products to be close to their customers

4. The opportunity
New age brand-people communication channels
 As more and more people are getting used to
with the new mode of socializing, brands and
products can participate in this great mashed-up
digital society and interact with real people

5. Creating the Presence
 The first step is to be
there.
 Make the brands and
products accessible
 Manage contents
meaningfully
 Make the presence felt.

6. Our Social Network Integration Solution
 We will help you do the following:
 Create the profiles of your Brands in the
popular social networks.
 Update the official website with links to these
profiles and contents
 Help you update latest information and
contents.

7. Social Network Analysis
Comments
Feedback
s
Sentiment
s
 Once the brand is present people will interact
with it in the digital society.
 These are real people and their feedbacks and
feelings are important.
 We need to measure how the brand is doing by
monitoring these feedbacks.

8. Our Social Network Analysis Solutions
Analyze Provide dashboard
Monitor Data Social Networking to view performance
Data
 The SNA tool will monitor the comments,
feedbacks etc.
 The analysis engine will analyze the data to
measure people’s feelings about the brand
 This will help to create strategy for improvement
and innovation.

9. Advantages of one stop solution
 You are never lost as your website will be
the anchor of your digital presence
 Monitoring and content management done
by the same team helps to make better
sense of the analyzed data
 Dashboard and notification system will
help the management to monitor what’s
happening.

10. Contact Us
Rajarshi Motilal
Rajarshi.motilal@edifixio.com
EdifiXio India Pvt Ltd
Tel: +91-33-4021-7979(extn 212)