This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.

1. SOCIAL MEDIA TRANSFORMERS
THE NEW FINANCIAL WORLD!!!
Presented by: Ahmed Buhazza
@_buhazza
http://www.facebook.com/ahmed.buhazza

2. Why Social Media
Trend in Financial Sector
Our Role
Way Forward
2

3. Why
Social Media…
3

4. Internet has
roughly
twice the
influence of
television
on
consumers
“Internet is at the center of the decision-making process of consumers”
Dave Senay, Fleishman-Hillard
4

5. "Once every hundred years, media
changes. The last hundred years
have been defined by the mass
media. In the next hundred years,
information won't be just pushed out
to people: it will be shared among
the millions of connections people
have."
Mark Zuckerberg, Facebook
founder (Rolling Stone, June
26, 2008)
5

6. 6

7. Three Dimensions of Change
Technology Behavioral Business Model
Changes Changes Changes
– Faster speeds – Everyone has a voice – Fragmenting
and mobile – New communities channels
– Content is are forming – Traditional media is
eternal and being absorbed and
sharable – Time shifting
– Information is changed
– New tools
make everyone free…Information – Loss of control over
a content overload brands
creator
– Media is
modular 7

8. 8

9. “For the first time
the consumer
is boss, which is
fascinating, scary
and terrifying
because
everything we
used to know will
no longer work”
Kevin Roberts, chief
executive of Saatchi &
Saatchi
9

10. Trends…
in Financial Sector?!
10

11. 11

12. 12

13. 13

14. HR Social Media Enabled
Talent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7
14

15. 15

16. 16

17. New Alternative Business Models
Peer to Peer lending is here
Peer to Peer Insurance is coming
– P2P
– B2B
Friendsurance – First P2P Insurance
Concept Launched!!!
17

18. 18

19. Monitoring! Is a new Role
19

20. 20

21. Our Role
21

22. God Bless us with this Mess!
22

23. Ignore it!
23

24. “The rate of internal change must be greater than the rate of
external change, or the company will fall behind"
Jack Welch
24

25. 25

26. 26

27. Innovate
Utilize
Social
FSI to Media
regain
It is Trust
Social …
Media
It is not
only
Media Principles
27

28. Evaluation
> Google analytics
> Hitwise
> Coremetrics
> Fireclick
> Radian6
> HubSpot
Way Forward... > Omniture
> Blog Pulse
28

29. Privacy
Social
Effectiveness
Convergence
Challenges
Social
Mobile
Analytics
Social Search
29

30. KYC
30

31. Social Monitoring
31

32. Social Micro-
Multimedia Blogging Blogging Social networking
CRM Suites with Social Media Integration
Tools Mix
Info-Tech Research Group
Social channel managers Social channel aggregators
32

33. KYC
KYF
33

34. Integrating Social Web Solutions with Existing Back-ends
• User Ids: Agent & Customer sync – issue user Id, suspension
Security • Handling anonymous user interaction
Communication • Email, SMS, Chat, Telephone
Web Language
• Java, .Net, Open Source (PHP)
Support
Database Support • Oracle, DB2, MS SQL Server, My SQL
Device Support • PCs, Tablets, Smart phones, Hand Phones (SMS)
• Back Ends, 3rd parties – point to point or central control?
Connectivity • Data standards – ACORD ? Who follows who?
• XML Web Services, MQ Messaging, Direct Database access
• EAI gateways
34

35. Is it time for a
Chief Social Media Officer?
35

36. Strategy
Process
People
Integrated
Technology
Vision Mission 36

37. Evaluation
> Google analytics
> Hitwise
> Coremetrics
> Fireclick
> Radian6
> HubSpot
Looking ahead... > Omniture
> Blog Pulse
37

38. Web x.0; x≈ ∞ × µ
38

39. Culture
Process Strategy
Communication Technology
39

40. v
40

41. v
41

42. Take an Action before it
is Too Late..
Thank you
www.facebook.com/ahmed.buhazza
@_buhazza