JSW Accounting LinkedIn Workshop February 2015
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JSW Accounting LinkedIn Workshop February 2015 - Stoke-on-Trent
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JSW Accounting LinkedIn Workshop February 2015
- 1. LinkedIn Presentation ! Stoke 16/2/15 ! Helping You To Get Your Return From Your LinkedIn Investment! www.conspicuous-cbm.com
- 2. www.conspicuous-cbm.com • LinkedIn is a business-oriented & professional social networking service founded in 2002. August 2014 - LinkedIn reports >310 million acquired users in 200 countries. • "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," according to Forbes Magazine. • Is networking, word-of-mouth, referrals and recommendations important to your business, then LinkedIn is probably an ideal tool for prospecting and connecting for you ie Social Selling • How can you make LinkedIn work for you for business networking and referral marketing? Follow these DOs & DONTs and see them work for you! Introduction
- 3. www.conspicuous-cbm.com What You Will See •LinkedIn Fun Facts •What is LinkedIn •Building your Profile •Connecting with People & Companies •Participating in the LinkedIn Community •Prospecting using LinkedIn •Who We Are
- 4. www.conspicuous-cbm.com LinkedIn Fun Facts • 332M members • Their user goal is 3 billion registered users • 107M users are in the USA alone • 17M+ in UK • 2 new users join every second • 1/3 of professionals on planet are on LinkedIn • Top 5 countries by users USA, India, Brazil, UK and Canada 9M. Top 3 fastest growing countries are Turkey, Colombia and Indonesia ALLYOUR PAST, CURRENT & FUTURE CUSTOMERS IN ONE PLACE
- 5. www.conspicuous-cbm.com LinkedIn Fun Facts •Average time user spends on LinkedIn is >20mins per month •41% of users visit Linkedin via mobile •LinkedIn users spend 26% of their time on LinkedIn using the mobile app •42M unique mobile visitors per month. Up from 29M py (45% increase)
- 6. www.conspicuous-cbm.com LinkedIn Fun Facts •25M LinkedIn profiles are viewed every day •30,000 long form posts are published on Linkedin every week •28Bn Linkedin profile views in Q3, 2014 •There are now over 1 billion LinkedIn endorsements •2.1 million LinkedIn groups
- 7. www.conspicuous-cbm.com LinkedIn Fun Facts •You can increase your LinkedIn views by 11 times by including a photo •Average number of connections on LinkedIn is 930
- 8. www.conspicuous-cbm.com LinkedIn Fun Facts •39M students and grads on LinkedIn •56% of members are male •44% of members are female •41% of millionaires use LinkedIn •13% of users don’t have a Facebook account •59% of Linkedin users don’t visit Twitter
- 9. www.conspicuous-cbm.com What Is LinkedIn • Basic functionality of LinkedIn allows users to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. • Users can invite anyone (whether a user or not) to become a connection. • This list of connections can then be used to obtain introductions to the connections of connections (termed 2nd-degree connections) and connections of 2nd-degree connections (termed 3rd-degree connections). • Users can find jobs, people and business opportunities recommended by someone in one's contact network.
- 10. www.conspicuous-cbm.com What Is LinkedIn • Employers can list jobs and search for potential candidates. • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. • Users can post their own photos and view photos of others to aid in identification. • Users can follow different companies and can receive notifications about the new joining and offers available. Users can save (i.e. bookmark) jobs that they would like to apply for.
- 11. www.conspicuous-cbm.com What Is LinkedIn • Users can "like" and "congratulate" each other's updates and new employments. Users can recommend and endorse their contacts. • Users can see who has visited their profile page. • The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.
- 14. www.conspicuous-cbm.com Participating in the LinkedIn Community
- 16. www.conspicuous-cbm.com LinkedIn - 5 Minutes Per Day
- 17. www.conspicuous-cbm.com What To Do Next - Your Goals
- 18. Who Am I? www.conspicuous-cbm.com • Chartered Accountant • Social Media Addict • + outside interests... • Corporate Stooge • Referral Marketing Specialist
- 19. www.conspicuous-cbm.com • Recognised social media person - Linked-in,Twitter, Slideshare, Facebook.... • Daily posting on CCBM website + other original content to share • Linked-in guru - 25+ published posts (nearly 2100 followers / 2065+ connections) • 100+ recommendations & hundreds of endorsements • Most successful RD in BforB history • Well respected in Staffordshire (& beyond) business community - helped hundreds of new business / start-ups / established businesses • Friend of other networking gurus Who Am I?
- 20. Contact Us www.conspicuous-cbm.com Phone - 01785 244481 or 07706 171851 Email - stuart@conspicuous-cbm.com Blog - www.conspicuous-cbm.com LinkedIn - uk.linkedin.com/in/stuartwalton/ ! LinkedIn - ConspicuousCBM Facebook - ConspicuousCBM Google+ - Conspicuous CBM ltd Slideshare - Stuart Walton Instagram - Stuart001uk Flickr - BNRMStaffordshire YouTube - Conspicuous CBM ltd Vimeo - ConspicuousCBM Tumblr - ConspicuousCBM Pinterest - ConspicuousCBM Scribd - ConspicuousCBM Twitter - @conspicuouscbm