1. Recruiting on LinkedIn
Made Simple!
© Kathy Bernard, 2013

2. You will receive a 6-page Take Action! Guide
• To easily
implement
the action
steps
• Quickly
improve your
profile
• Immediately
recruit more
effectively on
LinkedIn

3. About Kathy Bernard
• 27 awards for communications excellence
• 1,100+ LinkedIn skills endorsements
• Creator of Getajobtips.com to help job seekers find YOU
and TalentLookout.com to help YOU find them
• Specialist: Complex concepts into powerful action steps
• LinkedIn maximizer for recruiters and job seekers

4. For your eyes only
• The following presentation is copyrighted and proprietary
• Do not forward or copy the presentation or Take Action!
Guide
• A recorded version is available on TalentLookout.com
• A live webinar presentation with Q&A can be scheduled

5. LinkedIn: Essential for recruiters
• World’s largest professional network
• 200+ million members in 200+ countries. 40% in U.S.
• Active seekers and passive candidates are on LinkedIn
• Your competition is using it and perfecting their game
Eradicate post and pray.
Through LinkedIn, you can find
the right candidates ... and the
right candidates can find you.

6. Here’s what I mean …
• 93% of recruiters use LinkedIn to successfully fill
positions (Only 19% do on Facebook | 13% on Twitter)
• 82.6% plan to spend more on LinkedIn
Source: Bullhorn (2012 statistics)

7. Informal recruiting works …
• 27% of U.S. jobs are filled informally
• 86% of $100,000+/year jobs are filled informally
• The higher the salary the more likely it will be filled
informally (through relational recruiting)
Source: North Carolina State University, 2013

8. Assumptions
• You have a LinkedIn account
Upgraded to premium (I will discuss general benefits first)
• Basic understanding of LinkedIn
(If new to LinkedIn, request LinkedIn Boot Camp webinar)
• General understanding of how to grow your network …
but want your network to be a lead-generating machine
(Top candidates, candidate referrals and potential clients)

9. Today’s Focus
• Maximizing your use of LinkedIn to …
o Find/engage qualified candidates
o Announce the types of candidates you seek
o Get unknown candidates to contact you
o Build/strengthen relationships with passive candidates
o Post jobs that drive response
o Attract new clients
o Impress current clients

10. Aspects we’ll cover include …
• Pumping up your profile
• Finding top candidates
• Using LinkedIn groups
• Building your network
• Benefiting from your premium account and free tools
• Using your Status Update box in powerful ways
• Maximizing your LinkedIn company page

11. Throughout, I will share …
• Why to take such actions
• Best practices from top recruiters
• “LinkedIn Star” tips that will set you apart

12. Let’s get started!
Recruiting on LinkedIn
Made Simple!
View the full presentation as a
recorded webinar for $79 per person
Schedule the presentation as a live webinar
with Q&A for $129 per person
To order contact Kathy Bernard
314-620-1184 | kathy@getajobtips.com