Hi – Dan here! I want to tell you about my LinkedIn project. I want to grow my business with the help of LinkedIn connections. I think most business professionals realize that LinkedIn is the premier business building network for those of us who really take this sort of thing seriously. My goal - 1000 connections 20 recommendations Please listen to my very short video below and, if I’ve done some work for you in the past, will you give me a nice recommendation please? Also – please connect with me here - www.linkedin.com/in/danmmorton

1. A Linked in Primer
1. What
2. Why
3. How Dan Morton

2. Networking For Business People
(what Linkedin is NOT)

3. -Or-
Linkedin is geared more towards the
business professional

4. What is LinkedIn?
• LinkedIn is the world’s largest professional
network with over 175 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.

5. It’s All About The Connections
it’s called math…..
1st-degree - People you're directly connected
to because you have accepted their invitation
to connect, or they have accepted your
invitation.
2nd-degree - People who are connected to your
1st-degree connections.
3rd-degree - People who are connected to your
2nd-degree connections.

6. This is what I’m going on about -
the math…. !
this is just an estimate, but could be very true…
Connections
Third Degree
Second Degree
Connections
First Degree
0 200000 400000 600000

7. Why LinkedIn? – already covered the math -
• The number of members continues to increase
• It’s referral-friendly (and easy to refer/get referred)
• Profiles are easily comparable and searchable*
• It offers many professional learning groups
• It’s Free!
• It can also double as a sales lead building tool

8. How?
• Join – go to linkedin.com & grab an account – now!
• Create a Profile
– Upload a picture (please, nothing cute)
– Edit “Basic Information”
– Use industry keywords in your headline
– Write a thoughtful summary that describes how you
can help your target audience (clients, etc)

10. Dos and Don’ts
• Do try to connect with those you know
• Don’t try to connect with just anyone (spam & IDK)
• Do join groups
• Don’t spam groups with tons of offers, etc.
• Do post useful and interesting articles (appropriate
for that group)
• Don’t mention your cousin’s boozy birthday bash

11. Get Some Connections!
You know the name of everyone at CSBP – get their
card and search for them on Linkedin. You will
need their email address so Linkedin doesn’t think
you’re spamming. I sincerely HOPE that all CSBP
members won’t IDK the other members!!

13. Join Groups!
Depending on how you want to use Linkedin, there’s
probably several groups for you!
Remember – you can communicate with other
members of the groups you belong to even if they
are not in your network!!