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WorkINg in Social Media: Reaching your students Hannah Schmidt, Marketing Communication Intern Purdue University
Today’s Agenda Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn  Neat sites for managing your Social Media
What do your students use Social Media for? Connecting with friends Finding out what your friends are doing Learning about hobbies/activities Quick information-pressed for time
What do they expect from a Career Center through social media Networking! Professional Other students Information Basic information Reminders Advice Career Professionalism
Student Concerns in Social Media Privacy Information Overload Creating Profiles Lengthy amounts of information
Building your Social Media Strategy Define your goals Narrow your focus Develop an office routine Create specific measureable goals Don’t let new media frustrate you
Relationship Building
Overarching Rules Offer something unique Listen and act within 24 hours Promote your social media sites outside of the web Start conversations, don’t control them
Overarching Rules  Clear communication is key Speak with students in person as well Don’t assume all platforms are the same
The Three Major Players and their roles
Twitter Posts Direct Messages TwitPics Lists
Create your Profile Learn the language Create a solid description Use official background and image Network with as many career development tweeple as you can Give credit where due
Twitter
Facebook Status updates Fan Page Tabs The Wall FBML Messaging Discussion Tabs
Creating your Profile Learn  FBML Add as much audio, visual content as possible Create a Landing Page Constantly Update Look to corporate fanpages for ideas
Facebook
LinkedIn CareerExplorer Follow Companies Groups Networking Questions Headlines & News
Create your Profile Create a Group Post discussion topics Templates Subgroups Group Rules Newsfeed
Linked In
Social media Sites worth your time Flicker CoTweet, HootSuite Bit.ly Klout
Recap Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media
? Questions

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WorkINg In Social Media

  • 1. WorkINg in Social Media: Reaching your students Hannah Schmidt, Marketing Communication Intern Purdue University
  • 2. Today’s Agenda Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media
  • 3. What do your students use Social Media for? Connecting with friends Finding out what your friends are doing Learning about hobbies/activities Quick information-pressed for time
  • 4. What do they expect from a Career Center through social media Networking! Professional Other students Information Basic information Reminders Advice Career Professionalism
  • 5. Student Concerns in Social Media Privacy Information Overload Creating Profiles Lengthy amounts of information
  • 6. Building your Social Media Strategy Define your goals Narrow your focus Develop an office routine Create specific measureable goals Don’t let new media frustrate you
  • 8. Overarching Rules Offer something unique Listen and act within 24 hours Promote your social media sites outside of the web Start conversations, don’t control them
  • 9. Overarching Rules Clear communication is key Speak with students in person as well Don’t assume all platforms are the same
  • 10. The Three Major Players and their roles
  • 11. Twitter Posts Direct Messages TwitPics Lists
  • 12. Create your Profile Learn the language Create a solid description Use official background and image Network with as many career development tweeple as you can Give credit where due
  • 14. Facebook Status updates Fan Page Tabs The Wall FBML Messaging Discussion Tabs
  • 15. Creating your Profile Learn FBML Add as much audio, visual content as possible Create a Landing Page Constantly Update Look to corporate fanpages for ideas
  • 17. LinkedIn CareerExplorer Follow Companies Groups Networking Questions Headlines & News
  • 18. Create your Profile Create a Group Post discussion topics Templates Subgroups Group Rules Newsfeed
  • 20. Social media Sites worth your time Flicker CoTweet, HootSuite Bit.ly Klout
  • 21. Recap Students’ perspective on Social media and Career Services Developing a plan to communicate using Social Media Overarching rules Building a relationship Facebook, Twitter, LinkedIn Neat sites for managing your Social Media

Editor's Notes

  1. Last fall I was able to conduct a focus group on about 80 students to try and determine how they use social media in there daily lives. This kind of insight can give us ideas on how to make our career related information and advice become a part of their lives.
  2. One of the most common comments I received from students was that networking is what they want to gain
  3. for monitoring, updating, and interacting in social media space
  4. They say social media is not a conversation, it’s where the conversation takes place
  5. Develop personal brand