What's your brand? How do you create one? How well are you managing it on and offline? Gain practical knowledge and action steps through this interactive workshop.
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
Many of us are already using social media tools to communicate with friends and colleagues. As our personal and professional lives blend together, where do we draw the line for ourselves? How can we leverage the power of social media for our personal and professional brand? And how can we harness the conversations that are happening about us and our issues – conversations that we don’t control – to build awareness for our brands and our work?
Managing Your Online Identity: Advice for School LeaversHelen Dixon
Advice for school leavers on digital citizenship and how they can manage their online identity in order to improve employability and protect their privacy.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
Managing Your Online Identity: Advice for School LeaversHelen Dixon
Advice for school leavers on digital citizenship and how they can manage their online identity in order to improve employability and protect their privacy.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
Sustainable fleet program becoming a leader - calstart - 4-15-15CALSTART
Bill Van Amburg Joined Phil Russo and Claude Masters of NAFA to give fleets their first glimpse of a new standard for sustainability at the NAFA 2015 Institute & Expo in April 2015. This overview covers the new program which will offer accreditation and recognition for fleets of all types and sizes to achieve fuel efficiency, benefiting the environment and their own bottom lines.
Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem!
In this presentation, you'll learn how good design can elevate your nonprofit’s brand, and how to create modern and professional graphics by using day-to-day Office programs, such as Microsoft Word, PowerPoint and Excel.
Digital Professionalism for Clinical ResearchersBernadette John
The ability to use social networks to access peer support, engage in dialogue with thought leaders and achieve broader reach and peer review of research outcomes is becoming an essential skill for those involved in research. This course is designed to support researchers in the currently evolving social media landscape where private and personal lives are merging, towards fluency in Digital Professionalism
Personal Branding, Social Media, and YouReema Ibdah
What is a personal brand and why do you need it? How do you brand yourself as a professional using social media? Which networks will benefit you and where do you start? This presentation will begin to answer these questions and more.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
South South Social Media Southern Hospitality StyleSocial South
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. CREATING AND
ENHANCING YOUR DIGITAL
BRAND
Maria L. Tomaino
Associate Director
Alumni Career Services
Linkedin.com/in/mlto
maino
@mtomain
mltomain@fiu.edu
2. WHAT’S YOUR BRAND?
How you describe yourself = How others
describe you
• Who you are and what you stand for
• Needs to be consistent online and offline
3. WHAT MAKES UP YOUR PERSONAL
BRAND
360 degree view
Education, skills, traits, abilities, experiences, knowledge
Peer and supervisor opinions and recommendations
Online and offline activity
Social media profiles and interactions (Facebook, Google, LinkedIn,
Twitter)
Resume, cover letter, applications
Dress and appearance
Logos, marketing, business cards
Portfolio/video resume
4. HOW TO CREATE & IDENTIFY YOUR
BRAND
What are you most passionate about?
• Activities, interests, situations, challenges that energize you
What are your top 4 personal attributes?
• Creative, innovative, collaborative, resourceful, connected, intuitive, genuine
What are your 4 greatest strengths or skills?
• Identifying problems, leading, motivating, communicating, problem solving
What differentiates you for your competition?
• Sense of humor, international or cultural experiences, knowledge
Adapted from Job-Hunt.org: Creating Your Authentic Personal Brand Statement
5. YOU NEED TO BE IN CONTROL OF
YOUR PERSONAL, DIGITAL BRAND.
Digital footprint
• Anything that you upload or post yourself
Digital shadow
• What others post about you (can also be offline activity)
Others may have the same name as you!
• “When you share a name with many other people, you end up sharing,
effectively, a history and reputation with them”- Judith Donath, researcher
at Harvard’s Berkman Center for Internet and Society
Full article: Doppelnamers: When Your Digital Identity Is Also Someone Else’s – by Elise
Hu, NPR All Tech Considered 10/31/14
Socioeconomics: https://www.youtube.com/watch?v=zxpa4dNVd3c
6. PRIVACY IS DEAD.
• Your personal information is on the internet – whether you put it there or
not
• Bank information, forms/online registration, email, addresses, pictures &
images, online shopping purchases, internet browsing, credit card
information, social media, news and press articles, iTunes, cloud accounts,
mobile phone info, etc.
• Once you post, you don’t own the rights of the content anymore, the
platform/website does. (example: read Facebook’s privacy agreement)
• If you have private thought, picture, that’s what journals are for! If you don’t
want anyone (or certain people) to see it, don’t put it on the internet. You are
making it other’s people’s business because you are sharing the content. It’s
not called private media.
7. FREEDOM OF SPEECH!
• Fundamental principal of democracy: the right to express information and
ideas, and the right to seek, receive and impart information and ideas
• Limitations on speech relate to slander, obscenity, pornography, sedition,
hate speech, copyright violation, etc.
• Freedom of speech, including what you post on the internet, is not free of
consequences
• Just because you CAN say it, doesn’t mean you SHOULD.
• Wait before you post- raw emotion may not yield rational thought. Ask
yourself: “Would I want this on a billboard?”
• If you are passionate about a topic, express your opinion articulately,
intelligently, without intent to harm or inflate your ego. More productive
ways to take action – join or start a cause
US News: Freedom to Keep Your Thoughts to Yourself http://bit.ly/1rZGWhf
8. HOW TO OPTIMIZE SOCIAL MEDIA
Profiles
Professional photo
Headline – specific to industry
Detailed profile and experience
Skills and keywords
Recommendations
Projects, professional development,
awards
Activity
Follow companies and industry leaders (research)
Connect with professionals and alumni
Take conversations offline – meet connections for coffee,
conduct informational interviews
Join groups
Participate in conversations, #tweetups, comment on
blog posts
Post status updates – link articles
Re-engage well established connections
Job search via LinkedIn – see who in your network is
connected to the opportunity
14. CULTIVATE RELATIONSHIPS
• Find FIU Alumni – search by industry or job title
• View who you are connected to and who they are connected to
• What do you have in common? How can you help each other?
• Take conversations offline – meet the contact in person for an info
interview
• Join groups, comment on posts, post relevant content
• Follow industries and organizations. Self-directed search.
15. LASTLY
Show gratitude
Say thank you and give others recognition
Humility (not “humble bragging”)
Be authentic – your true self
Find a career and industry that embraces you and one that you can
add value and make a difference
There are many ways to express yourself through activities, creative outlets,
professional development, clubs/organizations, etc.
We have many passions in life. What passion do you want to get compensated for?
What passion is worth the risk and work? Go for it!
16. THANK YOU!
Maria L. Tomaino
Associate Director of Alumni Career Services
@mtomain
Fiualumni.com
mltomain@fiu.edu
Linkedin.com/in/mltomaino