Joomla!Days 2015

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With Joomla! it's easy to build a great website. You can easily add some features, change the layout and tweak your SEO. However, this simplicity causes many Joomla! users to overlook the whole reason their website exists, which is: to help users achieve their goals. In the presentation I will showcase techniques from the field of Conversion Optimization (such as user testing, usability research and A/B testing). Using these techniques I will show you how you can help your visitors achieve their goals, so you can make more money from your Joomla! website as a result.

Technology

Theo van der Zee - ConversionReview @ JoomlaDays NL 2015
Improve Your Joomla! Website
With User Research

ConversionReview.com
360° expert website reviews

Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. Blog post: http://optimwise.com/business-website-mistakes-chamber-tech-lunch/

Seo goes-local-bmtcon-2020-final

Rich Owings

The document discusses key factors for local SEO success. It identifies five main areas of focus: Google properties like Google My Business; reviews from sources like Google and Yelp; citations from other websites; backlinks from local sources; and an optimized local business website. It provides tips for each area, such as claiming profiles on all major directories, filling out information fully, asking for reviews frequently, getting backlinks from local non-profits, and ensuring a fast mobile site. The goal is to influence local search rankings and drive more clicks, calls and customers to local businesses.

Post Click Marketing: Understanding Your Visitors

Raven Tools

The document discusses strategies for understanding website visitors in order to optimize landing pages. It recommends testing different elements like headlines, images, pricing displays, and page layouts to see what most effectively gets visitors' attention, keeps them engaged, and inspires them to convert. It provides examples of tools that can help with user testing, analytics, and multivariate testing to gather insights about things like visitors' reading patterns, interests, and which pages are most successful at driving conversions.

SMX Stockholm - Conversion Optimization

Theo Lentjes

VDP Direct Traffic and Google Analytics - Are They Really Friends? - Presente...

Ian Cruickshank

VDPs are arguably the most important part of a dealer’s website and as the people responsible for its success, you need to know how well it’s performing so you can make the right decisions. Google analytics provides a ton of metrics to look at. But with so many ways to slice and dice these metrics, it’s often difficult to find out which ones are important and which ones are just noise. View Ian Cruickshank's session “VDP Traffic and Google Analytics - Are they really friends?” to learn how to cut through the clutter, correctly interpret the massive tangle that is google analytics and ultimately allow you to make the right decisions surrounding your digital strategy. VDP Direct Traffic and Google Analytics – Are They Really Friends? Ian Cruickshank, VP of Sales and Marketing, Speed Shift Media Session Category: Digital Marketing Session Level: Intermediate Primary Learning Objectives: Learn how to properly track VDP traffic separate from other site traffic. Understand the difference between sessions and clicks. Discover how site metrics like: Bounce, Time Spent and Pages Viewed are going to vary between VDP direct traffic and typical traffic. Session Description: Measuring VDP direct traffic is different from measuring other site traffic and we are doing to take a deep dive into those details. We’ll be assessing VDP direct traffic and taking a look into how to measure it appropriately within Google Analytics. Direct VDP traffic is different and it’s important to understand where your traffic is coming from, how the consumer behaviour path differs and what types of metrics you should focus on.

Turn Website Traffic into More Conversions: Test, Track, Measure

deborahager

This document discusses how to track website conversions in order to measure the effectiveness of online advertising. It defines conversions as actions like signups, purchases or page views. Tracking conversions allows you to see which marketing efforts are successful and which need improvement. The document provides instructions on setting up conversion tracking in Google Analytics and AdWords. It also gives tips on testing different website elements and keywords to improve conversions.

The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...

Hall_

We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations. We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors. Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.

Success funnel new

Ralf Klenke

This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.

User experience wire frames

Bob Evans

The document discusses tools for designing an effective user experience on a website. It recommends using a site map to map pages and navigation flows, wireframes to check visitors' journey through the site, and developing a strong home page design. Together, these tools allow designing the user flow to ensure the site meets visitors' needs. An example user journey is provided from a Google search to downloading content on a site.

How Successful is Your Website?

Hall_

The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.

Improving Customer Experience with Website Feedback

Qualtrics

The document discusses using Qualtrics' website feedback tools to improve the customer experience. It outlines Qualtrics' capabilities for collecting site visitor feedback and insights through non-intrusive surveys on website pages. The presentation agenda includes an overview of the modern customer, client success stories, and a hands-on demonstration of Qualtrics' feedback widgets and survey capabilities.

Why Your Website Isnt Working

Steve Baker

Ei Presentation on analytics

Lar Veale

From Founder to Successful Product Leader by Amazon Product Leader

Product School

The document describes SportOn, a mobile app that allows sports fans to follow games, view live scores and stats, and interact with other fans in real-time. It provides an overview of SportOn's value proposition, customer market fit analysis, platform strategy, roadmap, and key features. The goal is to create an all-in-one app for sports and social engagement that fills a gap in the market by integrating multiple functions currently spread across separate apps. The founder discusses lessons from building and launching SportOn, including the importance of prioritizing based on user data, creating habit-forming products customers love, and communicating effectively with stakeholders.

Tools to Automate & Elevate Your Marketing Efferts

Sarah Kloth

Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.

Don't do anything on your website you wouldn't do on a first date

AGConsult

How to Create Better A/B Tests and Why You Shouldn’t Bank on Best Practices

AGConsult

The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work. So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again. The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.

Google Analytics Beginners: How to Measure Your Homepage Design

Bop Design

Conversion Rate Opimisation (CRO) introduction and how to guide

Ian Miller

This document summarizes a presentation about optimizing websites to improve customer experience and increase conversions. It discusses analyzing traffic sources and user behavior metrics to better understand customers. First impressions are very important, and the presentation emphasizes optimizing page load speeds and adding calls to action, social proof, trust signals, and collecting user feedback and testing changes. The overarching message is that small improvements across many areas can significantly impact outcomes.

Lead Generation on the Web

WebMedley

This document discusses innovative lead generation techniques for websites. It provides an overview of key concepts like defining leads versus inquiries, using a sales funnel to qualify leads, and having a lead tracking tool. It then lists 10 facts about lead generation, including that customers view websites in various contexts and are task-oriented. Various lead generation tactics are outlined such as search engine optimization, paid search, local search, blogging, social media, and high-value content like tools, emails and answering questions. It emphasizes that great lead generation systems are more important than the offer itself, and that testing techniques like paid search can provide valuable insights.

Session 5: Search Engine Marketing

ProColombia

This document outlines a session on search engine marketing and optimizing a website for Google. It discusses Google's dominant role in search, how to improve a website's search engine optimization through techniques like optimizing title tags, meta descriptions, internal linking, and site speed. The document provides an agenda for explaining factors that influence search engine rankings, how to select keywords, and methods for online PR and link building to further optimize a website's presence in search results.

Art Center Interactive Design 4 - #5 Intro to Analytics and SEO

Joy Liu

Preparing for a Website Redesign | SEO Design

Raven Tools

The document provides tips for properly preparing for a website redesign by focusing on two key ingredients: preparation and communication. It recommends analyzing current site performance and structure, prioritizing goals like conversion rates and social interaction, user testing designs before and after, and benchmarking metrics like queries, engagement, and conversions to guide structural changes. The overall message is that redesigns do not need to be destructive if properly planned and informed by data analysis.

Matt Curry - Welcome Stranger

Noisy Little Monkey

This document discusses personalization and what is known about new visitors to websites. It notes that for many sites, the percentage of visitors about whom nothing is known is high, due to new visitors, private browsing, cookie clearing, and log outs. The document explores what can be known about new visitors from inbound traffic sources and mediums, geo and technographic data, pages viewed, device and time of day details, and location. Successful personalization strategies mentioned include welcome mats and techniques shown to increase loyalty for new returning visitors.

Beyond Page Views: Modern Analytics for Online Marketing

Casey Winters

This document discusses how modern analytics have evolved beyond traditional page view-based metrics. It outlines how analytics tools now focus on events rather than pages to better measure outcomes like leads, purchases, conversions and user engagement. Key metrics include daily/weekly active users, conversion rates, and lifetime value. The document recommends switching from tools like Google Analytics to newer options like Mixpanel that can track user-level data and perform cohort analysis. It also addresses challenges in attributing mobile app conversions and how tools are emerging to better track mobile marketing performance.

Google Analytics for Marketers: Which Website Metrics Really Matter? Full Sli...

Percussion Software

This document summarizes a presentation about using Google Analytics and web metrics to understand website visitor behavior and optimize conversion rates. The presentation covers understanding visitor demographics, behavior, and device usage through Google Analytics. It also discusses tracking visitor sources and channels, engagement, and optimizing the user experience through testing in order to improve conversion rates. The overall message is that Google Analytics can provide valuable insights about website visitors that marketers can use to enhance the user experience and inform digital marketing strategy.

IM Club: Is our website working? What to measure

Rather Inventive

The document summarizes an IM Club meeting about measuring website performance. The meeting covered why it's important to measure website metrics, common analytics tools like Google Analytics, key metrics to track like visits, pages per visit and bounce rate. Participants then discussed the top 3 things they would measure to test their website and actions they would take to improve their site in the next 30 days. The next meeting topics were also reviewed.

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Joomla!Days 2015

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