This document discusses innovative lead generation techniques for websites. It provides an overview of key concepts like defining leads versus inquiries, using a sales funnel to qualify leads, and having a lead tracking tool. It then lists 10 facts about lead generation, including that customers view websites in various contexts and are task-oriented. Various lead generation tactics are outlined such as search engine optimization, paid search, local search, blogging, social media, and high-value content like tools, emails and answering questions. It emphasizes that great lead generation systems are more important than the offer itself, and that testing techniques like paid search can provide valuable insights.
47. More Tactics….
• Reward documents:
handouts, whitepapers, checklists
• Forums
• Videos / Video Blogs
• Podcasts / Webinars – live & recorded
• Slideshows with narration / Photo galleries
• Pay Per Call
48. After the meeting…
Bill Dotson –
Video & Add’l Lead Gen notes:
http://www.webmedley.com/blog
Scott Clark -
Videos, Slides, Notes, Links:
http://www.buzzmaven.com/leadgen
50. Background
• What do we sell?
• Is our foundation in place?
– Site – able to edit it and create pages?
– CRM – service dates, equipment, client
since…
– And…
51. Lead Gen Foundation
• Search engines: Local and ads
• Search Engine & Stats knowledge
• Site Review
• Integrated Marketing – where’s the URL?