Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results. Blog post: http://optimwise.com/business-website-mistakes-chamber-tech-lunch/

1. Website Mistakes Small
Businesses Make, and How
to Fix Them

2. Chad Warner
optimwise.com

15. Your Website Should be the
Center of your Web
Presence

16. Don’t build on rented land

17. Hub-and-spoke model

18. Professional image and credibility

19. Control your content

20. Control the design

21. Greater functionality

22. SEO: better visibility in search engines

23. Use social media to complement your
website

24. Recap
● Use third-party platforms to promote
and drive traffic to your website, not
as substitutes for a website.
● You need the control that a website
provides.

25. Website Mistakes
and How to Fix Them

26. Not optimizing to sell

27. Content Mistakes

28. Ineffective content

29. Not using a copywriter

30. No blog

31. Stock photos of strangers

32. No personality

33. Too much content on each page

34. Not optimizing for conversions

35. Design Mistakes

36. Not mobile-friendly

37. Over-designed
●

38. Marketing Mistakes

39. No off-site SEO

40. No digital marketing

41. Technical Mistakes

42. ●
Insecure

43. Poor performance (slow)

44. No backups

45. Not updating software

46. No on-site SEO

47. Not optimizing images

48. Blog on separate domain

49. Sharing admin accounts

50. Mistakes Recap
● Content
● Design
● Marketing
● Technical

51. How’s Your Website?

52. Contact
optimwise.com

53. Q&A

54. Image credits
● https://www.flickr.com/photos/worldofoddy/536583611
● https://www.flickr.com/photos/cogdog/4246025669
● https://www.flickr.com/photos/125303894@N06/14365669046
● https://www.flickr.com/photos/wonderlane/5480113980
● https://www.flickr.com/photos/maitreyoda/7856293086
● https://www.flickr.com/photos/findyoursearch/4617276238
● https://www.flickr.com/photos/mkhmarketing/8468788107
● https://www.flickr.com/photos/renaissancechambara/5288009943
● https://www.flickr.com/photos/aaronjacobs/64368770
● https://www.flickr.com/photos/htakashi/10995863465
● https://www.flickr.com/photos/futureshape/4977096245
● https://www.flickr.com/photos/pasukaru76/5246934428
● https://www.flickr.com/photos/internetarchivebookimages/14596304778
● https://www.flickr.com/photos/goodrob13/2664214748
● https://www.flickr.com/photos/grittycitygirl/186837530
● https://www.flickr.com/photos/peasap/2261077597
● https://www.flickr.com/photos/streamishmc/9301510646
● https://www.flickr.com/photos/pagedooley/4595276262
● https://www.flickr.com/photos/ben_grey/4582294721