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Seo goes-local-bmtcon-2020-final
The document discusses key factors for local SEO success. It identifies five main areas of focus: Google properties like Google My Business; reviews from sources like Google and Yelp; citations from other websites; backlinks from local sources; and an optimized local business website. It provides tips for each area, such as claiming profiles on all major directories, filling out information fully, asking for reviews frequently, getting backlinks from local non-profits, and ensuring a fast mobile site. The goal is to influence local search rankings and drive more clicks, calls and customers to local businesses.
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- 1. SEO Goes Local RichOwings https://localiswhereitsat.com https://localiswhereitsat.com/presentations/
- 2. Local SEO Search EngineOptimization
- 3. Rankings &Conversions 5 Areas Impacting Local SEO Google What Matters Most What I’ll Cover
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- 9. 60% The percentage of mobilesearches that don’t result in a click thru to a website
- 10. …for your business Google… the newhome page
- 11. Claim it Verifyownership Post card Phone Google.com/business Google My Business (GMB)
- 12. Google My Business(GMB)
- 13. Fill incompletely Get engagement Categories Link to home page
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- 16. Address Hours Texting Tours Phone Suggest an edit
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- 30. But that’snot all… Google Posts
- 31. Keep itup to date Watch your listing
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- 33. Resource links Google Posts: https://www.brightlocal.com/2018/02/ 20/create-google-business-post-will- win-customers/ GoogleQ&A: https://gatherup.com/blog/google-q- get-know-googles-latest-local-feature/
- 34. Resource links Google MyBusiness support https://twitter.com/GoogleMyBiz https://www.facebook.com/GoogleM yBusiness/
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- 36. Major listings Claim them Fillin as much information as possible Add photos
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- 48. Reviews • What drawsclicks? • Average rating and number of reviews • What impacts rankings? • Number and frequency of reviews
- 49. Reviews • Ask asmany people as you can • But how? • Email newsletter list
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- 52. Reviews • Business feedback •Use a feedback solicitation system • GatherUp
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- 56. Reviews • Verbal • Printedcard • Email • Text • ???
- 57. Reviews • Don’t justask for Google reviews • Ask for reviews on TripAdvisor, Untappd, Beer Advocate, etc.
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- 60. Negative Reviews • Don’tbe perfect • Respond carefully and consider the audience
- 61. Other review tips •Don’t post or pay for fake reviews • Don’t ask employees to leave reviews • Don’t offer incentives • Do reply
- 62. Reviews • Influence rankingswithin Yelp and TripAdvisor • Influence rankings in Google • Overall number, frequency & recency
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- 64. On your website •Forusers and for Google •Data source •Name, address, phone number •Use keywords on your homepage •Location page with Google Map embed
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- 67. Website •Optimize for conversions •Hoursof operation •FAQ
- 68. Website •User experience •Mobile optimized •Tappabledirections •Make it fast!
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- 73. Backlinks •Prominence •Reviews •Local links arecritical! •Mentions
- 74. Backlinks •Nonprofits •Bloggers •COC / BBB •Hostor sponsor events, MeetUps •Sponsor youth or adult athletics
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- 78. Citations • Name, addressand phone number (NAP) consistency • Can they drive traffic? • Niche citations
- 79. Citations • Claim them •Correct them • Fill them out thoroughly
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- 81. Top tips •Get morereviews •Use Google My Business features •Be on all major platforms •Home page text •Community involvement
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