Background & what we do Common problems How do we find out? Measurement Increase visitors Increase engagement Q & A Resources

1. Why Your Website Is Not
Working
(And Some Tips On How To
Improve It)

2. Agenda
 Background & what we do
 Common problems
 How do we find out?
 Measurement
 Increase visitors
 Increase engagement
 Q & A
 Resources

3. Background
 Graduate software engineer specialising in
business computing since 2001
 Accredited by the CIM and formally
approved as a service provider for the UKTI
for International Digital Marketing.

4. What We Do
 Specialise in providing commercial
websites and digital marketing services to
help businesses attract more clients & grow
 Retained by businesses providing the
‘interface’ between sales & marketing
strategy and the online world

5. Common Problems
 Technical faults
 Not enough visitors
 Not engaging visitors

6. How Do We Find Out?
 Manual check (forms, contact details,
pages not found, etc.)
 Google Analytics
 Google Webmaster Tools
 Bing Webmaster Tools
 Website Statistics
 Pingdom speed test
 Independent Video Review

7. Measurement
 Objectives / goals, e.g. Enquiries & sales
 (Not) hits !
 Unique visits & sessions
 Bounce rates
 Pages per visit / session duration
 Messages, warnings & errors in webmaster
tools

8. More Visitors
Some People (Still) Think SEO Is:
 Keywords
 Link building

9. What SEO Really Is:
 High quality websites
 Relevance
 Authority
 Low bounce rate / high user engagement
 Credibility & trust (physical addresses,
terms, about & privacy)
 Fast page loading times

10. Increasing User Engagement
 What can you do for me (not ‘we do ..’)
 Water down the tech. speak
 Trust (registrations, accreditations, bio &
case studies)
 Easy to use, consistent & remove obstacles
 Easy to contact (e.g. online chat)
 Clear CTA (call to action)
 Systemise testimonials

11. Summary
 Common problems
 How do we find out?
 Measurement
 Increase visitors
 Increase engagement

12. Q & A

13. Resources
 Google Analytics
https://www.google.com/webmasters/tools/
 Google Webmaster Tools
https://www.google.com/analytics/web/
 Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster/
 Speed Testing http://tools.pingdom.com/fpt/
 Video Testing http://peek.usertesting.com/
 Live chat software https://www.zopim.com/
 Leaked List of Google Do’s & Don’t’s
http://themoralconcept.net/pandalist.html

14. Thank you for your time
Please get in touch
www.crescentdigital.co.uk