Google's goal is to rank websites that provide the most relevant and useful information to users as fast as possible. Several Google algorithm updates like Panda and Penguin were implemented to improve search results quality by demoting websites with poor user experiences, like those with excessive ads or many unnatural inbound links. In the future, links will remain an important ranking factor, but earning natural links by creating high-quality content and engaging with online communities will become more important than tactics like unsolicited email campaigns or paid links.

1. Stop Building Links, Start Earning Them
Theo van der Zee – JAB13 – 02/JUN/2013

2. What were you doing on
February 23th 2011 or April 24th 2012?

3. Google’s goal is to
put the user first

4. Less ads that are
being displayed
means less profits
for Google

5. Show relevant results on the
screen as fast as possible

6. Matt Cutts: 500+ updates per year
are made to the algorithm

7. The algorithm determines the order
in which pages are shown

8. Early in 2012 several modification
related to anchor text were made

9. The Google Panda update is one of
the most notorious updates

10. At first the
Google Panda update
was known as the
Farmer Update

11. Google asked large groups of users
to check out and rate websites

12. Too many ads
on your website
is a sign of
low quality

13. What is the average time that a visitor spends
on a given website?

14. Google can now determine the amount of bad
characteristics that a website has

15. The Penguin update has
shaken up the SEO-world

16. Removing pages that violate the
Google webmaster guidelines

17. Remove sites that are
unfairly present on
high positions in the
search results.

18. The link profile is an important factor in how
Google Penguin judges websites

19. How does the link profile of a
trustworthy website look like?

20. Not everyone
can link to
another website
on the internet

21. With the rise of social media,
many more can cast a ‘vote’

22. Google only has limited access
to the data on Twitter

23. Even less access
to the enormous
amount of data that
Facebook has

24. Data from Google+ is already being integrated
into the algorithm

25. Why did we start hoarding links from
other websites in the first place?

26. In the near future, links will remain an important
factor of the equation

27. Sending out
large amounts of email
with the request
of a link to your site

28. Of course you can always simply
pay some money for links

29. Adding websites to directories was a popular
tactic to get new links

30. Publishing articles on other
websites will get you links as well

31. Let’s not forget about the links from forums,
blogs and guestbooks

32. A large
social network
creates opportunities
and new insights

33. Hang out with influential people and do
this in a strategic and respectable way

34. Use commenting on blogs
as the start of a conversation

35. Use your blogs to build a bridge between your
products and search queries

36. By visiting conference you might
meet some influential people

37. By following people on Twitter,
you know what is hot in your niche

38. Visiting Question and Answer
websites is also an effective method

39. Create authoritative content and
people will promote it for you

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