The document describes SportOn, a mobile app that allows sports fans to follow games, view live scores and stats, and interact with other fans in real-time. It provides an overview of SportOn's value proposition, customer market fit analysis, platform strategy, roadmap, and key features. The goal is to create an all-in-one app for sports and social engagement that fills a gap in the market by integrating multiple functions currently spread across separate apps. The founder discusses lessons from building and launching SportOn, including the importance of prioritizing based on user data, creating habit-forming products customers love, and communicating effectively with stakeholders.

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6. SportOn
BACKGROUND AND EDUCATION
Jeet Dattani
Product Lead
@ Amazon
Alexa |
Startup
Founder

7. IDENTIFY THE CUSTOMER
SportOn
Follow While Watching
Wherever You Are
* Statistics and analytics provided by GMR Marketing
Life-long Fans
55% 83%
On the Throne
58%
At Work
86%
Dining
69%
Party
74%
Work Meetings
33%
“Can't wait to see more
sports added soon!”
SportOn User

8. CUSTOMER MARKET FIT
SportOn
Fans Find Current Sports Apps Difficult to Use: Mobile apps mimic desktop
sites with small iteration
Existing Apps Lack Communication Platform: Twitter is the king of live
sports experience, not traditional sports publishers
Minimal Functionality and Lack of Personal Sports Content: Users have to
follow multiple apps to cope up with their sports and friends resulting
into continuous switching of apps
“One Stop app ! Sports and
messaging under one roof.
What more you can ask for
great job guys.”
SportOn User

9. SPORTON IS THE SOLUTION
SportOn
Interact seamlessly with other fans in real time
Customize your experience in a carefully curated yet
comprehensive UI
Follow all major sports across every continent (NBA/ NCAA,
Soccer, Cricket, Football, Rugby and more)
Share sports news, updates, and other rich content
“Great app for managing
sports scores and
communicating with friends
at the same time.”
SportOn User

10. PLATFORM STRATEGY
SportOn Consumers
 Digital Media Distributors
 Merchandise Suppliers
 Mobile App Developers
 Digital Marketing
Marketplace,
Messaging API
Sports updates,
News, stats
+
Messaging
Indirect
Network
Effect
Direct
Network
Effect
Complementary Service
Complementary Product
“Awesome sports app. Lets
me talk with my friends as
we follow the game ”
SportOn User

11. NOBODY HAS HIT THE PERFECT MIX
SportOn
More Social
Engagement
Less Social
Engagement
More Sports Content
Less Sports Content
ESPN
SofaScore
bleacher Report
SportOn
GameOn
Twitter
Facebook
Line WhatsApp
ESPN
theScore
Yahoo Sports
FotMob Cricinfo
NBA Official App
Onefootball
“There's no one app that
comes to mind when I think
of sports and messaging so
I'm curious to see how this
SportOn does!”
SportOn User

12. SPORTON ROADMAP
SportOn
Idea
(June 2014)
Gather Data Analyze Market
Project Start (Oct
2014)
Minimum viable
Product & Alpha
Testing
Iterate
(Mar 2015)
Innovate & Alpha
Testing
Private Beta Launch
with Soccer, NBA and
Cricket(Aug 2015)
Seek Funding
Analyze user
feedbacks and
bug testing
Integrate revenue
module (Nov 2016)
Secure Funding and Scale
(July 2016)
Introduce NFL
Official Launch in
USA (Dec 2015)
“Great stuff. Want to see
Formula 1 stats in this app
someday“
SportOn User

13. ALL FEATURES FINALLY UNDER ONE ROOF
ARENA
CROWD
MESSAGING
Chat with your friends one on
one or create a crowd
Discuss and debate with your
favorite group of friends while
having access to live score, stats
and much more!
Aggregate of all your favorite
teams in one place!
Comprehensive overview of live
scores, commentaries, team
profiles, standings, and much
more!
SPORTS

14. COMMON QUESTIONS FOR TRANSITIONING TO PM
• How Technical do PMs have to be?
• Depends but not all PMs need a computer science or
engineering degree.
• Is agile or waterfall a better approach?
• Hybrid
• What time frame are you usually planning for?
• PMs – 6 months to 12 months.
• Founder – anywhere between 2-3 months to 2-3 years.
SportOn
“Fix the scaling and add
NHL and MLB, and you
have a decent sports app.“
SportOn User

15. KEY TAKEAWAYS
SportOn
Prioritize ruthlessly by evaluating user data and consumer behavior
Create habit forming products that customers love which in return will created economic
value
Start small, launch, learn and then iterate based on customer feedback
“One of a kind app on the
market“
SportOn User
Communicate effectively, manage through influence and gain trust from your peers and
stakeholders

16. MEET THE TEAM
THANK YOU!!

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