1.
Theo van der Zee - UserFeedback @ WordCamp Utrecht, 2018
The Secret Life
of Your Users

2.
Simple user research | UserFeedback
Try it now for only €1
GetUserFeedback.com/try
Feedback from real people about the sites of your clients
Get recurring revenue for your company
Set up in just a few minutes

3.
98%
Customer No customer

4.
High
bounce rates

5.
Low
time on site

6.
Bad
SEO rankings

7.
Expert review
A/B
testing
User insights

8.
Do it yourself Let others do it

9.
Insights→
Difficulty →
User recordings
User input
User testing

10.
User
recordings
User
input
User
testing

11.
User recordings → Tools

12.
User recordings → Who
Do it yourself Let others do it

13.
User recordings → Skills
Patience
Pay attention
Structuring
Reporting
Empathize
Open mind

14.
User recordings → Resources
Cost per tester €0
Time per tester ± 2 minutes
Learnings per tester < 1

15.
User
recordings
User
input
User
testing

16.
User input → Tools

17.
User input → Who
Do it yourself Let others do it

18.
User input → Skills
Empathize
Ask questions
Think up tasks
Reporting
Logical thinking
Grouping

19.
User input → Resources
Cost per tester €5
Time per tester ± 5 minutes
Learnings per tester 1-3

20.
User
recordings
User
input
User
testing

21.
User testing → Tools

22.
User testing → Who
Do it yourself Let others do it

23.
User testing → Skills
Patience
Ask questions
Think up tasks
Empathize
Listen well
Group

24.
User testing → Resources
Cost per tester €50
Time per tester ± 30 minutes
Learnings per tester 5-10

25.
User
testing
User
input
User
recordings

26.
User recordings User input User testing
Cost per tester €0 €5 €50
Time per tester ± 2 minutes ± 5 minutes ± 30 minutes
Learnings per tester < 1 1-3 5-10

27.
Simple user research | UserFeedback
Try it now for only €1
GetUserFeedback.com/try
Feedback from real people about the sites of your clients
Get recurring revenue for your company
Set up in just a few minutes